True.

📍 London, United Kingdom🗓 Founded 2014👥 68 employees💰 Last funded Aug 2025
Financial Services🌐 true.global
Website LinkedIn
True is a consumer and retail sector-specialist investment and advisory firm, taking a holistic approach to building and connecting consumer brands and enabling technologies. Investment strategies encompass Venture Capital (<$5m investments), Private Equity (up to $150m investments) with a global mandate—including portfolio companies such as The Cotswold Company, Zwift, Apparel Brands Group and Represent—and, most recently, a Public Markets fund. The earlystage VC fund invests Pre-Seed to Series A across the Consumer (b2c) and Retail (b2b) verticals, with portfolio companies including the likes of By Rotation, Eyva, Jitty, Shellworks and onFabric. True also operates an advisory business that helps identify, quantify and capture significant value creation opportunities for global corporates including the likes of Associated British Foods, Marks & Spencer, Warner Bros. Discovery, Walmart and TJX – creating billions in enterprise value in the process.
3
Total investors
0
Early stage
0
Mid stage
2
Late stage
2014
Founded

Investors

3 investors
All
Early stage
Mid stage
Late stage
Investor geography1 country
United Kingdom
3
Investor activity2020–2025 · investors recorded per year
202012022120251
Recent (last 2y)Earlier
Frequently asked questions
Who invested in True.?
True. has 3 investors on record on gritt.io and 2 late-stage investors.
When did True. last raise funding?
The most recent investment in True. recorded on gritt.io was in August 2025.
When was True. founded?
True. was founded in 2014.
What industry is True. in?
True. operates in Financial Services. Find similar Financial Services investors on gritt.io.
Where is True. based?
True. is headquartered in London, United Kingdom.