Emily Bullman

We love and invest in category defining consumer brands of tomorrow. Founded and run by the innocent drinks founders. Investments include Oatly, Many Pets, Deliveroo, Papier & Babylon.

Shellworks is a design-led techbio company that creates uncompromising, compostable packaging solutions made from naturally-derived materials. Our first material is called Vivomer, a bio-based, vegan and home compostable alternative to plastic. Working in collaboration with nature, Vivomer is made and unmade by microbes.

Sanitary pads are single use plastics. Our certified flushable and biodegradable period pads are highly absorbent and effortless to dispose away. Disintegrating away within minutes down your toilet, leaving behind zero micro-plastics.

True is a consumer and retail sector-specialist investment and advisory firm, taking a holistic approach to building and connecting consumer brands and enabling technologies. Investment strategies encompass Venture Capital (<$5m investments), Private Equity (up to $150m investments) with a global mandate—including portfolio companies such as The Cotswold Company, Zwift, Apparel Brands Group and Represent—and, most recently, a Public Markets fund. The earlystage VC fund invests Pre-Seed to Series A across the Consumer (b2c) and Retail (b2b) verticals, with portfolio companies including the likes of By Rotation, Eyva, Jitty, Shellworks and onFabric. True also operates an advisory business that helps identify, quantify and capture significant value creation opportunities for global corporates including the likes of Associated British Foods, Marks & Spencer, Warner Bros. Discovery, Walmart and TJX – creating billions in enterprise value in the process.

We love and invest in category defining consumer brands of tomorrow. Founded and run by the innocent drinks founders. Investments include Oatly, Many Pets, Deliveroo, Papier & Babylon.

Shellworks is a design-led techbio company that creates uncompromising, compostable packaging solutions made from naturally-derived materials. Our first material is called Vivomer, a bio-based, vegan and home compostable alternative to plastic. Working in collaboration with nature, Vivomer is made and unmade by microbes.

Sanitary pads are single use plastics. Our certified flushable and biodegradable period pads are highly absorbent and effortless to dispose away. Disintegrating away within minutes down your toilet, leaving behind zero micro-plastics.

True is a consumer and retail sector-specialist investment and advisory firm, taking a holistic approach to building and connecting consumer brands and enabling technologies. Investment strategies encompass Venture Capital (<$5m investments), Private Equity (up to $150m investments) with a global mandate—including portfolio companies such as The Cotswold Company, Zwift, Apparel Brands Group and Represent—and, most recently, a Public Markets fund. The earlystage VC fund invests Pre-Seed to Series A across the Consumer (b2c) and Retail (b2b) verticals, with portfolio companies including the likes of By Rotation, Eyva, Jitty, Shellworks and onFabric. True also operates an advisory business that helps identify, quantify and capture significant value creation opportunities for global corporates including the likes of Associated British Foods, Marks & Spencer, Warner Bros. Discovery, Walmart and TJX – creating billions in enterprise value in the process.

Synova is one of Europe’s most innovative growth investors, generating market-leading returns from investing in companies typically valued between £20m and £250m. Synova invests across the full mid-market spectrum from its £875m fifth fund, raised in 2022, which includes a dedicated £250m pool of capital, #Chrysalis, to support smaller growth companies. We work across a handful of core sectors where we have deep investment and operational expertise. The Synova model is focused on using this knowledge to help our partners outperform. Time and again we’ve helped companies achieve more – hitting ambitious targets by enhancing their capabilities. We work as one team across the whole business, providing companies access to deep pools of talent within Synova to help drive accelerated growth. We help entrepreneurs achieve their vision. Providing expertise, coupled with ambition. We are true partners for growth.