Amai Ganjam

True is a consumer and retail sector-specialist investment and advisory firm, taking a holistic approach to building and connecting consumer brands and enabling technologies. Investment strategies encompass Venture Capital (<$5m investments), Private Equity (up to $150m investments) with a global mandate—including portfolio companies such as The Cotswold Company, Zwift, Apparel Brands Group and Represent—and, most recently, a Public Markets fund. The earlystage VC fund invests Pre-Seed to Series A across the Consumer (b2c) and Retail (b2b) verticals, with portfolio companies including the likes of By Rotation, Eyva, Jitty, Shellworks and onFabric. True also operates an advisory business that helps identify, quantify and capture significant value creation opportunities for global corporates including the likes of Associated British Foods, Marks & Spencer, Warner Bros. Discovery, Walmart and TJX – creating billions in enterprise value in the process.

We believe the most valuable financial institutions of the next decade will be credit-led, capital-efficient, and deeply embedded in the real economy. This is most evident in emerging markets, where structurally high demand for accessible, fairly priced credit continues to far exceed supply. Tomorrow Capital backs credit-led fintechs as early investors and long-term capital partners, supporting platforms that combine technology, proprietary data, and modern funding rails to underwrite risk intelligently, earn durable trust, and compound through cycles. Building the enduring financial institutions that will define emerging markets for the next fifty years. To date we have already partnered with the likes of Galgo, Cashea, OneCarNow, Robbin, Avenia, Mottu, Bfree and more.

Providing early-stage companies with versatile capital and advisory services, enabling them in raising capital and scaling more efficiently.