Carl Yost

Customer Imperative helps companies scale revenue by deploying customer success teams, processes and technology. With a deep focus on B2B SaaS, Customer Imperative serves CEOs, CROs, COOs and Customer Success leaders to help grow revenue faster while improving the customer experience. Companies that partner with us see immediate returns in revenue growth, customer retention and customer lifecycle management. We are a Gainsight certified partner for consulting, implementation and managed services. Here are some of the results we’ve driven over the last 18 months: - Developed a Customer Success program to increase retention and renewal rates at a $25MM company - Reorganized sales and customer success functions to increase customer upsell revenues at a $60MM company - Built customer segmentation and expansion campaign for a $150MM payments company - Defined client services and success organization for a rapidly growing $15MM software and services company - Created a customer success playbook to drive platform adoption for a $25MM software company - Developed the job specification for and supported the hiring of an SVP, Customer Success role for a $15MM software company - Supported acquisition due-diligence process for a $1B private equity fund We tailor our services to fit the needs of each client but also offer pre-packaged customer success engagements. Drop us a line to learn more: letschat@customerimperative.com (843) 790-5224

GT Irrigation is one of the industry’s most respected and most advanced golf course irrigation solution providers. GT Irrigation operates out of Lake Worth, Florida and Charleston, SC and is HDPE certified and a Florida Certified Irrigation Contractor. GT Irrigation is led by CEO Karl Interrante who has over 30 years of hands-on industry experience. He has worked on every aspect of a project from estimating, budgets and project management to be a liaison and thought leader between clients, architects and consultants. GT Irrigation is not only led by an experienced and passionate entrepreneur, but an amazing group of people dedicated to professionalism and bringing the best product to their clients. ​ GT Irrigation, one of the nation’s fastest growing and most respected golf course irrigation firms, closed a new round of funding with the private equity investment firm GreenShoot Capital to create a national footprint and expand its leadership team. The timing of the announcement coincides with significant client wins in several Midwestern states and planned expansions nationally.

Customer Imperative helps companies scale revenue by deploying customer success teams, processes and technology. With a deep focus on B2B SaaS, Customer Imperative serves CEOs, CROs, COOs and Customer Success leaders to help grow revenue faster while improving the customer experience. Companies that partner with us see immediate returns in revenue growth, customer retention and customer lifecycle management. We are a Gainsight certified partner for consulting, implementation and managed services. Here are some of the results we’ve driven over the last 18 months: - Developed a Customer Success program to increase retention and renewal rates at a $25MM company - Reorganized sales and customer success functions to increase customer upsell revenues at a $60MM company - Built customer segmentation and expansion campaign for a $150MM payments company - Defined client services and success organization for a rapidly growing $15MM software and services company - Created a customer success playbook to drive platform adoption for a $25MM software company - Developed the job specification for and supported the hiring of an SVP, Customer Success role for a $15MM software company - Supported acquisition due-diligence process for a $1B private equity fund We tailor our services to fit the needs of each client but also offer pre-packaged customer success engagements. Drop us a line to learn more: letschat@customerimperative.com (843) 790-5224

GT Irrigation is one of the industry’s most respected and most advanced golf course irrigation solution providers. GT Irrigation operates out of Lake Worth, Florida and Charleston, SC and is HDPE certified and a Florida Certified Irrigation Contractor. GT Irrigation is led by CEO Karl Interrante who has over 30 years of hands-on industry experience. He has worked on every aspect of a project from estimating, budgets and project management to be a liaison and thought leader between clients, architects and consultants. GT Irrigation is not only led by an experienced and passionate entrepreneur, but an amazing group of people dedicated to professionalism and bringing the best product to their clients. ​ GT Irrigation, one of the nation’s fastest growing and most respected golf course irrigation firms, closed a new round of funding with the private equity investment firm GreenShoot Capital to create a national footprint and expand its leadership team. The timing of the announcement coincides with significant client wins in several Midwestern states and planned expansions nationally.

HOW CAN WE HELP? GreenShoot Capital focuses exclusively on investing in small, profitable companies. We are an ideal partner for management teams / owners seeking liquidity, generational transition, capital for growth or recapitalization. GREENSHOOT DIFFERENCE Greenshoot Capital is an entrepreneurial fund that is designed to transition ownership and to responsibly manage the company you have built for the foreseeable future. We are not burdened with short-term investment hurdles. We are long-term investors and managers that seek to add value primarily through bringing new capabilities and talent to drive growth. ARE YOU A FIT? - Successful small companies with growth potential. - Revenue $5 - $35M - Cash Flow $1 -$4M - Full acquisition or side-by-side investment with operating partner/family owned recapitalization. - Aligned Values - Our partners are professionals who have also built and sold their own businesses.

We seek out and collaborate with community leaders, other values-aligned social change organizations, foundations, individual philanthropists, and regional SVPs to co-create an ecosystem where magic happens — the magic of increased experimentation, rapid learning, and local-regional-national-global connections. In cultivating and expanding this network together: We catalyze more resources We catalyze and mobilize financial resources — both our own and from others — applying them toward cross-sector and multi-community solutions and innovations. We shift these resources away from traditional systems that only benefit a few, and we move them to collective and collaborative approaches that benefit many. We disrupt traditional philanthropy We demonstrate ways to disrupt and shift traditional philanthropy, moving it from being individualistic and disconnected to being community-centered in addressing root causes of injustice. We are embedded in the communities we serve, co-creating with them for the long-haul, not just in single touch points. We influence change We inspire individual philanthropists to understand the priorities that communities have — and how to strategically partner, fund, and give agency to community leaders in advancing change.