Vadim Petrichenko

Most marketing misses 99% of behaviour. Flowing Bee changes that — combining behavioural science, AI and insight in one platform to deliver smarter, faster, stronger marketing that drives real customer choice Traditional approaches are holding marketers back. Research is too slow and too costly. Insights pile up but don’t connect to campaigns. Tools sit in silos, making it impossible to move with speed or prove ROI. The result? Campaigns that look good on paper but fail to move people. Flowing Bee was built to change this. We are an end-to-end marketing effectiveness platform that unites behavioural science, human-centred AI and customer insights in one seamless workspace. Flowing Bee helps marketers stop guessing and start knowing — so every decision is grounded in behavioural science and delivers measurable impact. With Flowing Bee, you can: 1. Identify what drives customer choice — deep, science-backed insights delivered in weeks, not months. 2. Pinpoint the interventions that matter most — focus time and budget on the highest-impact levers. 3. Create behaviourally optimised campaigns instantly — from email and ads to websites and sales decks. 4. Measure what matters — track brand performance, campaign effectiveness and competitive benchmarks with clarity. 5. Outmanoeuvre competitors — with market intelligence that highlights strengths, gaps and whitespace opportunities. Unlike consultancies that are slow, expensive and siloed, Flowing Bee is quick, scalable and actionable. In just two weeks, your workspace is live — filled with insights and assets you can put to work immediately. Our mission is simple: to make behavioural science accessible and actionable for marketers everywhere — helping brands work smarter, move faster and achieve stronger results.

We’re on a mission to help mortgage brokers keep their clients for longer, protect their trail book income, and generate valuable refinancing leads. We were sick and tired of banks offering better interest rates to new mortgage customers while existing customers were being charged a ‘loyalty tax’ (a higher interest rate the longer they’re with the bank). So we came up with a solution. Sherlok is Australia’s first automated repricing and home loan refinancing retention tool that delivers loan book growth and prevents clawback commission. Reprice loans automatically • Sherlok monitors interest rates, detects when homeowners could be on a lower rate with their current lender, and automatically reprices the home loan on the brokers’ behalf. Generate refinancing leads • Sherlok compares clients’ rates against other lender rates, identifies valuable refinancing opportunities from the broker’s existing trail book, and sends these leads straight to the broker’s inbox. Mortgage brokers put a lot of work into building their trail book. Now it’s time to make their trail books work as hard as they do. It’s win-win: happy clients, and with Sherlok working quietly in the background, the broker will look like the hero. And that’s what drives us. Founded by award-winning mortgage broker Adam Grocke, Sherlok remains privately held by Adam and his founding team, who have a bold vision to grow Sherlok to a market-leading platform for brokers to refinance loans.

Australian owned, CoTreat AI uses human and artificial intelligence to offer reliable, evidence-based findings for dental practitioners and their patients, and for practice owners, unrivalled peace of mind, and opportunities to improve practice profitability.

Surveys predict purchase intent at 20–30% accuracy. Heatseeker closes that gap. Were an insight-to-action GTM engine built on ground truth — replacing slow, opinion-based market research with live behavioural experiments and AI-powered predictive models. 85–95% correlation to real buying behaviour, delivered in days instead of months. The core mechanic: Investigate your market, Generate data-driven strategies and creative with AI, then Validate with real customer behaviour before you spend. The go/no-go decision layer for every major marketing bet. Trusted by marketing leaders at DoorDash, LOréal, Uber, Cisco, KPMG, and Boost Mobile. Disrupting a $90B legacy market research industry. Backed by Hearst, Capital F, and Even Capital. Founded 2023, Sydney + US.

Empiraa is a strategic planning and goal tracking platform helping people feel good about business. Streamline your strategic planning process and engage your team effectively. With Empiraa, you can transform your business goals into actionable plans, ensuring team alignment and success.

Aussie Angels lets Angels join leading investors funding the next wave of world-changing startups. Find and join angel syndicates to get access to exclusive startup funding rounds. Invest deal-by-deal in world-changing startups. Get unprecedented access to premium deal flow while investing with leads whose incentives are aligned with yours. We’re giving more people the opportunity to participate in the venture economy and more startups the resources they need to change the world. For emerging syndicate & fund leaders, were providing a stepping stone to run an angel syndicate at a fraction of the cost.

Cake Equity is the best cap table and equity management software for startup founders who want to accelerate team motivation through equity ownership. We’re on a mission to simplify the way startups and scaleups grow their business. Manage equity, issue options globally, manage your capital raise and more.

We make publishing tools to make content businesses create content, faster, cheaper.

The all-in-one financial management platform for your business.

Most marketing misses 99% of behaviour. Flowing Bee changes that — combining behavioural science, AI and insight in one platform to deliver smarter, faster, stronger marketing that drives real customer choice Traditional approaches are holding marketers back. Research is too slow and too costly. Insights pile up but don’t connect to campaigns. Tools sit in silos, making it impossible to move with speed or prove ROI. The result? Campaigns that look good on paper but fail to move people. Flowing Bee was built to change this. We are an end-to-end marketing effectiveness platform that unites behavioural science, human-centred AI and customer insights in one seamless workspace. Flowing Bee helps marketers stop guessing and start knowing — so every decision is grounded in behavioural science and delivers measurable impact. With Flowing Bee, you can: 1. Identify what drives customer choice — deep, science-backed insights delivered in weeks, not months. 2. Pinpoint the interventions that matter most — focus time and budget on the highest-impact levers. 3. Create behaviourally optimised campaigns instantly — from email and ads to websites and sales decks. 4. Measure what matters — track brand performance, campaign effectiveness and competitive benchmarks with clarity. 5. Outmanoeuvre competitors — with market intelligence that highlights strengths, gaps and whitespace opportunities. Unlike consultancies that are slow, expensive and siloed, Flowing Bee is quick, scalable and actionable. In just two weeks, your workspace is live — filled with insights and assets you can put to work immediately. Our mission is simple: to make behavioural science accessible and actionable for marketers everywhere — helping brands work smarter, move faster and achieve stronger results.

We’re on a mission to help mortgage brokers keep their clients for longer, protect their trail book income, and generate valuable refinancing leads. We were sick and tired of banks offering better interest rates to new mortgage customers while existing customers were being charged a ‘loyalty tax’ (a higher interest rate the longer they’re with the bank). So we came up with a solution. Sherlok is Australia’s first automated repricing and home loan refinancing retention tool that delivers loan book growth and prevents clawback commission. Reprice loans automatically • Sherlok monitors interest rates, detects when homeowners could be on a lower rate with their current lender, and automatically reprices the home loan on the brokers’ behalf. Generate refinancing leads • Sherlok compares clients’ rates against other lender rates, identifies valuable refinancing opportunities from the broker’s existing trail book, and sends these leads straight to the broker’s inbox. Mortgage brokers put a lot of work into building their trail book. Now it’s time to make their trail books work as hard as they do. It’s win-win: happy clients, and with Sherlok working quietly in the background, the broker will look like the hero. And that’s what drives us. Founded by award-winning mortgage broker Adam Grocke, Sherlok remains privately held by Adam and his founding team, who have a bold vision to grow Sherlok to a market-leading platform for brokers to refinance loans.

Australian owned, CoTreat AI uses human and artificial intelligence to offer reliable, evidence-based findings for dental practitioners and their patients, and for practice owners, unrivalled peace of mind, and opportunities to improve practice profitability.

Surveys predict purchase intent at 20–30% accuracy. Heatseeker closes that gap. Were an insight-to-action GTM engine built on ground truth — replacing slow, opinion-based market research with live behavioural experiments and AI-powered predictive models. 85–95% correlation to real buying behaviour, delivered in days instead of months. The core mechanic: Investigate your market, Generate data-driven strategies and creative with AI, then Validate with real customer behaviour before you spend. The go/no-go decision layer for every major marketing bet. Trusted by marketing leaders at DoorDash, LOréal, Uber, Cisco, KPMG, and Boost Mobile. Disrupting a $90B legacy market research industry. Backed by Hearst, Capital F, and Even Capital. Founded 2023, Sydney + US.

Empiraa is a strategic planning and goal tracking platform helping people feel good about business. Streamline your strategic planning process and engage your team effectively. With Empiraa, you can transform your business goals into actionable plans, ensuring team alignment and success.