Spencer McClung

Rootnote saves entertainment brands and content creators hours of valuable time every week by aggregating and activating metrics from their favorite apps, tools, and platforms — all in one place. Content is the future of commerce, and RootNote is here to help any and all brands and creators who rely on content to grow their business. RootNote’s unique structure integrates with any data source, allowing users to easily access the platform and share crucial metrics and unified insights to anyone and everyone, from marketing, content, and data departments to talent, brands, and agencies.

Cotribute is the digital customer acquisition platform for credit unions & banks.

New Mountain Capital (“New Mountain”) is an alternative investment manager with private equity, credit and net lease strategies. New Mountain’s aggregate assets under management total ~$50 billion across all investment strategies.* Since inception, New Mountain has raised over $27 billion of committed capital across six private equity funds. New Mountain was founded in 1999 by Steven B. Klinsky and today has ~245 employees, ~145 of which are investment professionals. New Mountain’s efforts emphasize intensive fundamental research and a focus on growth and investor “value added,” rather than reliance on excessive risk, as the best path to high and consistent long-term returns. New Mountain has proactively developed particular research and operational expertise in carefully selected “defensive growth” niches of healthcare, health tech, life science supplies/biomanufacturing, “must have” information and data, digital marketing & transformation, infrastructure services/field services, specialized software, defensive growth consumer/products, financial services / technologies and technology-enabled business services. New Mountain Capital works systematically to establish expertise in additional sectors over time. * Includes asset valuations and remaining commitments (if applicable) as of December 31, 2023 and undrawn capital as of December 31, 2023. Pro forma for capital committed as of April 1, 2024)

Celebrating over 80 years of service to songwriters, composers, music publishers and businesses, Broadcast Music, Inc.® (BMI®) is a global leader in music rights management, serving as an advocate for the value of music. BMI represents the public performance rights in over 22.4 million musical works created and owned by more than 1.4 million songwriters, composers, and music publishers. The Company negotiates music license agreements and distributes the fees it generates as royalties to its affiliated writers and publishers when their songs are performed in public. In 1939, BMI created a groundbreaking open-door policy becoming the only performing rights organization to welcome and represent the creators of blues, jazz, country, and American roots music. Today, the musical compositions in BMI’s repertoire, from chart toppers to perennial favorites, span all genres of music and are consistently among the most-performed hits of the year. For additional information and the latest BMI news, visit bmi.com, follow us on X and Instagram @BMI or stay connected through Broadcast Music, Inc.‘s Facebook page. Sign up for BMI’s The Weekly™ and receive our e-newsletter every week to stay up to date on all things music. #MusicMovesBMI

Follow us: Twitter- @onbunches Instagram: @onbunches TikTok: @onbunches

Rootnote saves entertainment brands and content creators hours of valuable time every week by aggregating and activating metrics from their favorite apps, tools, and platforms — all in one place. Content is the future of commerce, and RootNote is here to help any and all brands and creators who rely on content to grow their business. RootNote’s unique structure integrates with any data source, allowing users to easily access the platform and share crucial metrics and unified insights to anyone and everyone, from marketing, content, and data departments to talent, brands, and agencies.

AF3 helps tech CEOs and teams accelerate growth, advising them in areas such as raising capital, strategic planning, product-market fit, revenue planning, team building, aligning around key objectives and execution. We believe that next to product-market fit, there are a few core principles that drive success for digital business (thanks Frank Slootman for crystallizing much of our approach): ☛ People: get ‘the right people on the bus’, and the wrong people off. The latter is as important as the former…true leaders embrace healthy conflict and swiftly make tough decisions to create amazing teams. ☛ Focus: Align your org around select key objectives: if you have many good priorities’, nothing great will happen. Good is the enemy of great ☛ Velocity: Create a culture of urgency - increase the velocity of impact (push teams out of comfort zones): the right people will respond and create contagious energy; the wrong wont (see ‘People’) ☛ ☛Vertical expertise: uniquely positioned to create value in: ☛ the Creator economy (tools & platforms, monetization, IP, marketplaces) ☛ Digital media ☛ Subscription/e-commerce marketplaces ☛ B2B SaaS ☛ Fintech ☛ Women-led & women-focused cos ☛ AF3 Fund 1 targets: creator economy, subscription/e-commerce, B2B SaaS; in select situations AF3 will invest capital or advisory time for equity. ☛ Examples of advisory work and investments: RootNote (creator economy, B2B SaaS), Co.tribute (fintech, B2B SaaS), and BFA/IPSY (creator economy, subscription/e-commerce marketplace) Our practice: 1) C-Suite Coaching: A ‘sounding board’ for significant decisions and execution 2) Interim Executive (CEO, COO, COS, CMO, CFO, Dept Leads): We install seasoned leaders to assist companies, boards, and PE/VCs in bridging the leadership gap 3) Company performance calibration: Create or fine-tune key areas: company mission, vision, OKRs (objectives, key results), key initiatives, etc. Ensure teams are aligned and executing for impact