AF3 helps tech CEOs and teams accelerate growth, advising them in areas such as raising capital, strategic planning, product-market fit, revenue planning, team building, aligning around key objectives and execution.
We believe that next to product-market fit, there are a few core principles that drive success for digital business (thanks Frank Slootman for crystallizing much of our approach):
☛ People: get ‘the right people on the bus’, and the wrong people off. The latter is as important as the former…true leaders embrace healthy conflict and swiftly make tough decisions to create amazing teams.
☛ Focus: Align your org around select key objectives: if you have many good priorities’, nothing great will happen. Good is the enemy of great
☛ Velocity: Create a culture of urgency - increase the velocity of impact (push teams out of comfort zones): the right people will respond and create contagious energy; the wrong wont (see ‘People’)
☛ ☛Vertical expertise: uniquely positioned to create value in: ☛ the Creator economy (tools & platforms, monetization, IP, marketplaces) ☛ Digital media ☛ Subscription/e-commerce marketplaces ☛ B2B SaaS ☛ Fintech ☛ Women-led & women-focused cos
☛ AF3 Fund 1 targets: creator economy, subscription/e-commerce, B2B SaaS; in select situations AF3 will invest capital or advisory time for equity.
☛ Examples of advisory work and investments: RootNote (creator economy, B2B SaaS), Co.tribute (fintech, B2B SaaS), and BFA/IPSY (creator economy, subscription/e-commerce marketplace)
Our practice:
1) C-Suite Coaching: A ‘sounding board’ for significant decisions and execution
2) Interim Executive (CEO, COO, COS, CMO, CFO, Dept Leads): We install seasoned leaders to assist companies, boards, and PE/VCs in bridging the leadership gap
3) Company performance calibration: Create or fine-tune key areas: company mission, vision, OKRs (objectives, key results), key initiatives, etc. Ensure teams are aligned and executing for impact
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Frequently asked questions
When was Advisory Firm Three founded?
Advisory Firm Three was founded in 2018.
What industry is Advisory Firm Three in?
Advisory Firm Three operates in Business Consulting and Services. Find similar Business Consulting and Services investors on gritt.io.
Where is Advisory Firm Three based?
Advisory Firm Three is headquartered in Nashville, United States.
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