Scott Friend

Partner at Bain Capital Ventures

📍 West Newton, Massachusetts, United States🔄 Updated September 2026💼 20 investments📅 21 years investing🗓 Last invested Jan 2025𝕏 @upgrade_to_unlock
VC🌍 United States20+ investments
20
Total investments
8
Early stage
3
Mid stage
2
Late stage
21y
Years active

Portfolio

18 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Board Member
Jan 2025
ShopMy is the creator commerce infrastructure where premium brands, culture-driving curators, and taste-conscious consumers connect to build enduring businesses through human curation rather than algorithmic manipulation. Founded in 2020, ShopMy combines professional-grade tools for brands with entrepreneurial infrastructure for creators to transform influence into measurable, scalable retail distribution.
Board Member
Dec 2023
Tailor Every Touchpoint. Convert more paid traffic by experimenting & owning your post-click experience. GET STARTED: Book a call with our team here: https://fermatcommerce.co/3VYWycn HAVE QUESTIONS? Drop us a message here: hello@fermatcommerce.com
Board Member
Jun 2022
Archive is a technology company that enables brands to launch and scale profitable resale businesses. We work with more than 50 global brands including The North Face, Oscar de la Renta, and New balance to develop innovative resale programs that keep products in use, while simultaneously bringing in a new revenue stream, building customer loyalty, and driving new customer acquisition. Our proprietary software includes both a customized, user-centric online marketplace site, as well as the underlying infrastructure and operations to power a brand’s global resale strategy.
Board Member
Jan 2022
hi 👋 we’re soona. the virtual product photography studio. 📸 $39/photo 🎥 $93/video 😊 $99+ models we help e-comm merchants sell more!
Investor
Jul 2020
Wonder is the mealtime platform built to satisfy every craving without compromise. With options including dine-in, delivery, pickup, and meal kits, Wonder makes every dining experience effortless. With the Wonder app, you can combine hundreds of dishes from the menus of world-renowned chefs in a single order so everyone gets exactly what they’re craving—no more mealtime debates, just fuller plates, and happy eaters. Recognized by Fast Company as one of the “Most Innovative Companies,” Wonder’s portfolio of brands also includes meal-kit pioneer Blue Apron, leading online food marketplaces Grubhub and Seamless, last-mile logistics platform Relay, and Emmy®-winning media company Tastemade. Together, were united by a single mission: to make great food more accessible. There has never been a more exciting time to join our world-class team. We’ve brought together people who are changing the way the world eats—with grit, optimism, care, and a little bit of salt, and pepper. And its just the beginning. Help us become the primary destination for mealtime. We hope you’re hungry.
early stageFood & Beverages
Board Member
Jan 2019
Mirakl is the global leader in platform business innovation. Mirakls suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business. Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media. Mirakl is trusted by 450+ industry-leading businesses worldwide including Macy’s, Decathlon, Kroger, Airbus, Toyota Material Handling and Sonepar.
Board Member
Jan 2018
Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumers purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, and Dickey’s Barbeque Pit, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com
Board Member
Jan 2017
Flow simplifies the complexity of selling internationally to help -commerce teams maximize cross-border revenue. Deliver frictionless shopping experiences, streamline global logistics, and reduce operational risk with the most advanced cross-border technology on the market.
Board Member
Sep 2016
mParticle, an end-to-end customer data platform (CDP), turns customer data into customer joy by seamlessly orchestrating the entirety of the customer data stack in real time. mParticle’s powerfully-configurable platform combines data activation, security, and AI predictions to help global brands like HBO Max, Marks & Spencer, JetBlue, and SoFi quickly and confidently use data to make decisions. mParticle has raised nearly $300M in funding. Founded in 2013, mParticle is headquartered in New York City with employees around the globe.
Board Member
Jul 2014
Jet (A Walmart Company) Bold vision. Brilliant minds. Nimble environment. Jet.com is changing the way the world shops with innovative technology and a people-centric approach. We move at the speed of a startup with access to unrivaled resources; our team likes to say it’s the best of both worlds. Ready for rapid growth and learning? Join us—the future of shopping is yours to build and explore.
Board Member
Nov 2013
TapCommerce is now part of Twitter! Learn more about how to drive app installs and re-engagement with mobile app promotion from @TwitterAds: https://business.twitter.com/en/advertising/campaign-types/promote-an-app.html
Board Member
2012
Persado provides enterprise AI for content generation for marketers in financial services, retail, travel, and telecommunications to create emotion-informed copy that increases engagement and drives growth. The companys unique knowledge base is built with data from more than 120,000 campaigns and 150 billion customer interactions for financial services alone - driving $2.5B in incremental revenue for banks and credit cards issuers. Setting Persado apart are solutions that are compliant, scalable, and deliver both productivity and business performance. Unlike other large language models, which pull and learn from the wide internet, Persado is trained on a specialized dataset of real interaction and transaction data that measure and refine language, emotional response, and engagement. Persados Motivation AI uses advanced machine learning, natural language processing (NLP), and deep learning transformer models to understand copy intent and create emotion-informed messages that are quantifiably proven to motivate individuals to take action. As an employer, Persado is committed to creating a workplace where everyone’s unique perspective is valued and people can do their best work. Persadoans are #PersadoProud for numerous innovation and workplace awards, including: * Top Leader in CB Insights GenAI for Text Content Generation matrix * Built In’s Best Places To Work * American Business Award for Content Marketing Solution (Gold) * Fortune 50 Companies Leading the AI Revolution * Fast Company’s World’s Most Innovative Companies * Gartner Cool Vendor in Data-Driven Marketing * Forrester Breakout Vendor in Content Intelligence
Board Member
Aug 2011
4moms has transformed the baby gear industry by leveraging technology and functional design to create dramatically better products, like the 4moms mamaRoo® infant seat that replicates the bouncing and swaying motions parents make when soothing their babies; the 4moms breeze® playard that opens or closes in one simple step; and the 4moms high chair, which uses magnetic technology to make mealtime easier. The company, founded in 2005 and based in Pittsburgh, Penn., currently sells its products at buy buy BABY, Amazon, Best Buy, Target, walmart.com, select specialty retailers, and at 4moms.com. If youre interested in learning more, take a look at our openings at http://www.4moms.com/careers and see if theres a perfect fit for you at 4moms. We look forward to hearing from you!
late stageManufacturing
Board Member
Aug 2011
Criteo (NASDAQ: CRTO) delivers personalized performance marketing at an extensive scale. Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has over 2,200 employees in 30 offices across the Americas, EMEA and Asia-Pacific, serving 13,000 advertisers worldwide and with direct relationships with 17,500 publishers. For more information, please visit www.criteo.com.
Board Member
Jan 2011
CQuotient was acquired by Demandware in October 2014. For more information, please go to http://demandware.com ********************* CQuotient is a Saas-based analytic software company that enables multi-channel retailers to earn greater spend and loyalty from their customers. How? Using transaction level data, our Customer Science platform identifies the key levers that shape each customer’s behavior. The platform then systematically personalizes customer marketing programs using those levers. The result is more relevant communication, increased loyalty and increased spend per customer per year.
early stageRetail
Show all 18 investments ↓
Experience · 22 entries
All (22)
Investments (20)
Founder (1)
Board (19)
2025
Board Member
Jan 2025
ShopMy is the creator commerce infrastructure where premium brands, culture-driving curators, and taste-conscious consumers connect to build enduring businesses through human curation rather than algorithmic manipulation. Founded in 2020, ShopMy combines professional-grade tools for brands with entrepreneurial infrastructure for creators to transform influence into measurable, scalable retail distribution.
2023
Board Member
Dec 2023
Tailor Every Touchpoint. Convert more paid traffic by experimenting & owning your post-click experience. GET STARTED: Book a call with our team here: https://fermatcommerce.co/3VYWycn HAVE QUESTIONS? Drop us a message here: hello@fermatcommerce.com
2022
Board Member
Jun 2022
Archive is a technology company that enables brands to launch and scale profitable resale businesses. We work with more than 50 global brands including The North Face, Oscar de la Renta, and New balance to develop innovative resale programs that keep products in use, while simultaneously bringing in a new revenue stream, building customer loyalty, and driving new customer acquisition. Our proprietary software includes both a customized, user-centric online marketplace site, as well as the underlying infrastructure and operations to power a brand’s global resale strategy.
Board Member
Jan 2022
hi 👋 we’re soona. the virtual product photography studio. 📸 $39/photo 🎥 $93/video 😊 $99+ models we help e-comm merchants sell more!
2020
Investor
Jul 2020
Wonder is the mealtime platform built to satisfy every craving without compromise. With options including dine-in, delivery, pickup, and meal kits, Wonder makes every dining experience effortless. With the Wonder app, you can combine hundreds of dishes from the menus of world-renowned chefs in a single order so everyone gets exactly what they’re craving—no more mealtime debates, just fuller plates, and happy eaters. Recognized by Fast Company as one of the “Most Innovative Companies,” Wonder’s portfolio of brands also includes meal-kit pioneer Blue Apron, leading online food marketplaces Grubhub and Seamless, last-mile logistics platform Relay, and Emmy®-winning media company Tastemade. Together, were united by a single mission: to make great food more accessible. There has never been a more exciting time to join our world-class team. We’ve brought together people who are changing the way the world eats—with grit, optimism, care, and a little bit of salt, and pepper. And its just the beginning. Help us become the primary destination for mealtime. We hope you’re hungry.
early stageFood & Beverages
Show all 22 entries ↓
Investment activity
2005–2025 · 20 investments
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