Persado

📍 New York, United States🗓 Founded 2012👥 295 employees💰 Last funded Oct 2024
Software Development🌐 persado.com
Website LinkedIn
Persado provides enterprise AI for content generation for marketers in financial services, retail, travel, and telecommunications to create emotion-informed copy that increases engagement and drives growth. The companys unique knowledge base is built with data from more than 120,000 campaigns and 150 billion customer interactions for financial services alone - driving $2.5B in incremental revenue for banks and credit cards issuers. Setting Persado apart are solutions that are compliant, scalable, and deliver both productivity and business performance. Unlike other large language models, which pull and learn from the wide internet, Persado is trained on a specialized dataset of real interaction and transaction data that measure and refine language, emotional response, and engagement. Persados Motivation AI uses advanced machine learning, natural language processing (NLP), and deep learning transformer models to understand copy intent and create emotion-informed messages that are quantifiably proven to motivate individuals to take action. As an employer, Persado is committed to creating a workplace where everyone’s unique perspective is valued and people can do their best work. Persadoans are #PersadoProud for numerous innovation and workplace awards, including: * Top Leader in CB Insights GenAI for Text Content Generation matrix * Built In’s Best Places To Work * American Business Award for Content Marketing Solution (Gold) * Fortune 50 Companies Leading the AI Revolution * Fast Company’s World’s Most Innovative Companies * Gartner Cool Vendor in Data-Driven Marketing * Forrester Breakout Vendor in Content Intelligence
13
Total investors
6
Early stage
4
Mid stage
2
Late stage
2012
Founded

Investors

13 investors
All
Early stage
Mid stage
Late stage
Early stage· 6
Todd Breeden
Todd Breeden
Managing Director, Head of VC
Board Observer
early stage
7 investments
Oct 2014
Laura Sachar
Laura Sachar
Co-Founder and Managing Partner at StarVest Partners
Board Member
early stage
9 investments
2014
Deepak Sindwani
Deepak Sindwani
Co-Founder and Managing Partner at Wavecrest Growth Partners
Board Member
early stage
8 investments
Dec 2012
Marco Veremis
Marco Veremis
Partner at Big Pi Ventures
Board Member
early stage
6 investments
Dec 2012
Mauro Pretolani
Mauro Pretolani
Tech Investor & Operator | 4 Software Carve-outs | PE/VC Board & Executive Roles | Harvard MBA
early stage
19 investments
Nov 2012
Scott Friend
Scott Friend
Partner at Bain Capital Ventures
Board Member
early stage
20 investments
2012
Mid stage· 4
Lawrence Whittle
Lawrence Whittle
CHIEF STRATEGY OFFICER Global Digital and AI Leader. Part of 2 IPOs + 2 M&A transactions. Hands on execution with strategic vision is my philosophy.
Investor and Advisor
mid stage
2 investments
Nov 2016
Mark Midle
Mark Midle
Managing Director @ Lateral | Private Equity
Board Member
mid stage
20 investments
2016
Gaurav Tewari
Gaurav Tewari
Impact investor in Iconic Companies
Board Observer
mid stage
5 investments
Dec 2015
Rohit Bodas
Rohit Bodas
Managing Partner, WillowTree Ventures · Founding GP, Amex Ventures & Hartford Ventures · GP Propel Venture Partners · AI-first fintech investor · 6 unicorns · 7 patents
Board Observer
mid stage
16 investments
Jan 2015
Late stage· 2
Julia Huang
Julia Huang
Founding Partner @ Vesey Ventures
Board Observer
late stage
8 investments
2019
MW
Marni Walden
Strategic Advisor
Board Member
late stage
5 investments
Apr 2018
Other investors· 1
Stephen Mugford
Stephen Mugford
Founder CEO Flashpoint AI Market Research, Fmr EVP Head of Strategy Capital One. Founder BeachHouse. Board member and investor Volo Adult Sports, Singer songwriter. Passionate strategist and builder.
Board Member
2 investments
Oct 2024
Investor geography3 countries
United States
11
Italy
1
Greece
1
Investor activity2012–2024 · investors recorded per year
20124201422015220162201812019120241
Recent (last 2y)Earlier
Frequently asked questions
Who invested in Persado?
Persado has 13 investors on record on gritt.io, including 6 early-stage backers, 4 mid-stage and 2 late-stage investors.
When did Persado last raise funding?
The most recent investment in Persado recorded on gritt.io was in October 2024.
When was Persado founded?
Persado was founded in 2012.
What industry is Persado in?
Persado operates in Software Development. Find similar Software Development investors on gritt.io.
Where is Persado based?
Persado is headquartered in New York, United States.