Pedro Palha

CEO & CO Founder da Unicall

📍 Brazil🔄 Updated October 2026💼 1 investments📅 13 years investing🗓 Last invested Oct 2013
Operator-angel🌍 Brazil
1
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1
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0
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13y
Years active

Portfolio

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Investidor
Oct 2013
Mediar is a retail media measurement software platform built to prove and optimize the impact of in-store retail media. We connect in-store media, shopper behavior, and sales data to deliver true closed-loop attribution and incremental sales measurement—without requiring new hardware. With a privacy-by-design approach and seamless integration to existing store systems, Mediar helps retailers, CPGs, and retail media networks standardize in-store measurement using comparable, IAB-aligned metrics. Our platform quantifies the full shopper journey—from attention and engagement to interaction, conversion, and sales lift—unlocking stronger media performance, smarter placements, and new revenue growth inside physical stores. Solutions include: • In-store media attribution & incremental sales measurement • Store traffic, dwell, and engagement intelligence • Campaign, audience, and placement optimization • Real-time dashboarding and shopper insights Mediar — the measurement standard for in-store retail media.
Experience · 2 entries
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Investments (1)
Founder (1)
2013
Investidor
Oct 2013
Mediar is a retail media measurement software platform built to prove and optimize the impact of in-store retail media. We connect in-store media, shopper behavior, and sales data to deliver true closed-loop attribution and incremental sales measurement—without requiring new hardware. With a privacy-by-design approach and seamless integration to existing store systems, Mediar helps retailers, CPGs, and retail media networks standardize in-store measurement using comparable, IAB-aligned metrics. Our platform quantifies the full shopper journey—from attention and engagement to interaction, conversion, and sales lift—unlocking stronger media performance, smarter placements, and new revenue growth inside physical stores. Solutions include: • In-store media attribution & incremental sales measurement • Store traffic, dwell, and engagement intelligence • Campaign, audience, and placement optimization • Real-time dashboarding and shopper insights Mediar — the measurement standard for in-store retail media.
1994
CEO & CO Founder
Jun 1994
A Unicall é uma operadora de sistema de radiocomunicação que oferece aos seus clientes uma solução de comunicação móvel sem fio. Há 20 anos a empresa vem contribuindo para o sucesso dos negócios dos seus clientes, oferecendo serviços de comunicação com qualidade e eficiência para Belo Horizonte e Juiz de Fora.