Mediar

📍 Tampa, United States🗓 Founded 2012👥 39 employees💰 Last funded Aug 2021
Mediar is a retail media measurement software platform built to prove and optimize the impact of in-store retail media. We connect in-store media, shopper behavior, and sales data to deliver true closed-loop attribution and incremental sales measurement—without requiring new hardware. With a privacy-by-design approach and seamless integration to existing store systems, Mediar helps retailers, CPGs, and retail media networks standardize in-store measurement using comparable, IAB-aligned metrics. Our platform quantifies the full shopper journey—from attention and engagement to interaction, conversion, and sales lift—unlocking stronger media performance, smarter placements, and new revenue growth inside physical stores. Solutions include: • In-store media attribution & incremental sales measurement • Store traffic, dwell, and engagement intelligence • Campaign, audience, and placement optimization • Real-time dashboarding and shopper insights Mediar — the measurement standard for in-store retail media.
6
Total investors
3
Early stage
0
Mid stage
3
Late stage
2012
Founded
Investor geography2 countries
Brazil
4
United States
2
Investor activity2013–2021 · investors recorded per year
201332020120212
Recent (last 2y)Earlier
Frequently asked questions
Who invested in Mediar?
Mediar has 6 investors on record on gritt.io, including 3 early-stage backers and 3 late-stage investors.
When did Mediar last raise funding?
The most recent investment in Mediar recorded on gritt.io was in August 2021.
When was Mediar founded?
Mediar was founded in 2012.
What industry is Mediar in?
Mediar operates in Software Development. Find similar Software Development investors on gritt.io.
Where is Mediar based?
Mediar is headquartered in Tampa, United States.