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A
Advisor & shareholder
Jan 2015
Albert has now shut down. We’ve moved to @asto-uk, by Santander. Simple and free bookkeeping tools – Keep your invoicing and expense tracking tasks simple and hassle free from your mobile, so you can have more time to do your thing. We will no longer respond from this account
Advisor & shareholder
Jan 2015
Albert was a successful fintech startup in the United Kingdom that was sold to leading global banking group Santander within just 4 years after inception.
Albert provided the UK highest rated financial app for self-employed people, automating daily financial management and bookkeeping tasks. It raised vairous rounds of investment from leading investors including Mangrove Capital (Wix, Skype) and top fintech entrepreneurs.
Experience · 15 entries
All (15)
Investments (2)
Founder (8)
2026
Co-Founder
May 2026
Bertie believes that digital artisans - including Amazon KDP authors, Indie Hackers, and SaaS creators - should be freed from the stress of bookkeeping so they can focus on their craft, their families, and their friends.
We eliminate the burden of manual record-keeping through what we call automated Self-Assembling Bookkeeping. This technology transforms a messy digital carrier bag of unsorted financial data into pristine, professional records.
Working quietly in the background, Bertie harvests data from your platforms (Stripe, Amazon KDP, Etsy, etc.), your bank, and your inbox to untangle your financial history.
We assemble compliant financial books that are ready for your accountant, turning them into a strategic partner rather than a data-sorter and significantly lowering your accounting costs in the process.
Bertie will be launching in Q4 2026. Please join our waitlist via the "Register" link (see drop down above) to become part of a community of digital artisans who want to focus on their art, not their accounting.
Co-Founder
Jan 2026
The First Feature team is building a portfolio of businesses.
And our aim is simple: to design, build and launch self-sustaining businesses, taking them from idea to product/customer fit and once they are ready, we hire, train and motivate a keen management team to scale the business (ping us if this interests you and you would like to join our FirstFeature.one network).
We are not creating a venture studio, its important to note - we are the epitome of bootstrappers. Keep it lean, keep it tight.
Over the past 30 years, our team has founded and launched Currencycloud (2007), Railsbank (2016), Albert (2015) and Evolution (1996). We have also served as lead mentors at accelerators such as Techstars and Startup Bootcamp; advised hundreds of founders; and taught launching startups at business school.
This unique lived experience is codified into the FirstFeature.one product and our methodology work. We are an antidote to the hype, get rich quick videos, generic theory or “vibe code an MVP and hope”.
Our first business out of the studio is GetBertie, an automated bookkeeping platform built directly for the digital artisan economy.
GetBertie is developing the self-assembly bookkeeping market, helping digital artisans, including SaaS creators, Amazon KDP creators and Indie-hackers, win back their weekends and evenings. The objective is to free digital artisans from the stress and distraction of bookkeeping so they can focus on their craft and their families.
Websites
https://www.firstfeature.one
https://www.getbertie.com
2024
Advisor to the Founders
Jan 2024
We protect your loved ones from fraud and scams by building tools that do the work for them.
Enter our Scam Checker Whatsapp Coach. Users just upload a screenshot of something they are suspicious of (an email, advert or message) to the Whatsapp chat and we will flag the suspicious elements and make suggestions.
2016
CEO & co-founder
Jun 2016
Consumers want fully immersive and frictionless experiences, and expect brands to deliver the best, most personalised and distinctive engagement campaigns. Railsr is passionate about enabling brands to build relevant finance experiences to drive customer engagement and loyalty. It believes that the embedded finance economy is a fundamentally different way of creating relationships between companies and consumers.
Railsr has created a unique category within the financial services industry: embedded finance experiences. It has developed this to enable its customers to help the financial consumer, to deliver greater inclusion and freedoms. Railsr is a pioneer of a new way of looking at how financial services can empower and liberate.
It offers a new approach for brands to harness the power of embedded finance through a low cost turnkey platform. It delivers embedded finance into a brands digital journey, designed as a vertically integrated financial ecosystem, starting at the central bank, or payment scheme (e.g. Visa), and ending with a fully embedded digital experience.
Visit railsr.com and find out how we can help you or contact us via our form: www.railsr.com/start-your-experience
During Covid-19 the financial industry has seen an increase of suspected fraud cases. If you have, or suspect you have been a victim please know that we treat all claims seriously and will do our best to help. Please contact us via email: support@railsbank.com or visit www.railsr.com/support as we are not able to discuss via social media.
We also advise you to report this case to the Police in your jurisdiction. If you are in the UK, you can do this using the Action Fraud website; https://www.actionfraud.police.uk/reporting-fraud-and-cyber-crime
2015
Partner
Nov 2015
We are a team of highly experienced former CxOs and entrepreneurs who have been doing digital successfully since the 1990s who believe that winning in digital is essential for businesses.
We help companies and investors think, invest and evolve from pre-digital to digital.
How do we work with customers?
1. Who?
We work with investors, CxOs and business leaders to help ambitious pre-digital companies evolve to become digital winners. We achieve this through designing and delivering winning digital business strategies.
2. Value?
Our goal is to increase shareholder value through the journey from pre-digital to digital. To control the implementation risk we design journeys that "evolve a company across the digital chasm" rather than a "leap of blind faith". To align our motivation, we often use shared risk / reward structures.
3. Why?
- Experience Counts: we believe that experience achieves better results than theory. Our team has been successfully "doing digital" since the 1990s so you will work with highly experienced former founders and CxOs who "did it" rather than "read about it".
- Performance Teams: to deliver the digital journey, we create high performance and diversely talented teams in partnership with clients. If needed, we leverage our network of trusted digitally native people and suppliers for additional talent and services. We also provide board level digital mentoring.
- Access to Innovation: part of the digital journey is understanding how digital innovation might impact a company; so comprehend opportunities and threats. Access to this innovation is often difficult. We bring direct access to the digital innovators challenging the norm, through our direct links directly into the start-up eco-system (investing, mentoring, advising).
Come and say hello...
www.digitalchange.com
hello@digitalchange.com
+44 (0)330 333 5266
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