Mike Golub

All pro sports teams experience no-shows (sold ticket, unused seat), reducing per-caps and causing unnecessary waste, even at “sold-out” events. The unmet opportunity is enormous. Teams cannot only fill their stadiums, they can make sure the right fans are in the best places. Built on patent-pending “Customer-First”, technology, the FanUp™ System generates immediate value by filing empty seats by identifying probable no-shows before they happen. FanUp’s in-game upgrades activate a powerful rewards engine that builds long-term ticket liquidity. It simultaneously generates more efficient inventory turns by matching available seats with selected users in a behind-the-scenes game of musical chairs, maximizing revenue while uniquely enabling the team’s proprietary first-party consumer data streams. Learn more on our website FanUp.ai or by sending us an email jessika.calder.wilkinson@fanup.ai

All pro sports teams experience no-shows (sold ticket, unused seat), reducing per-caps and causing unnecessary waste, even at “sold-out” events. The unmet opportunity is enormous. Teams cannot only fill their stadiums, they can make sure the right fans are in the best places. Built on patent-pending “Customer-First”, technology, the FanUp™ System generates immediate value by filing empty seats by identifying probable no-shows before they happen. FanUp’s in-game upgrades activate a powerful rewards engine that builds long-term ticket liquidity. It simultaneously generates more efficient inventory turns by matching available seats with selected users in a behind-the-scenes game of musical chairs, maximizing revenue while uniquely enabling the team’s proprietary first-party consumer data streams. Learn more on our website FanUp.ai or by sending us an email jessika.calder.wilkinson@fanup.ai

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues — the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League — the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. The NBA’s digital assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.5 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social impact platform, drives change on issues facing fans and communities in the areas of health and wellness, civic engagement, social justice and inclusion, and sustainability.