Louise Fritjofsson — investor profile photo

Louise Fritjofsson

Co-Founder at Martie

📍 San Francisco, California, United States🔄 Updated November 2026💼 2 investments📅 13 years investing🗓 Last invested Aug 2019𝕏 @upgrade_to_unlock
VC🌍 United States
2
Total investments
0
Early stage
1
Mid stage
1
Late stage
13y
Years active

Portfolio

2 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Board member
Aug 2019
We spread planet love through engaging technology. Tackle climate change with gamified data-driven tech solutions that make it engaging and fun to live a more sustainable life. Since 2016, Deedster has been helping over 140 companies in 20 countries, engaging thousands of consumers in sustainability. 2020 we launched our new product, Deedster Retail, which makes our proven app resources available through API, enabling banks and retailers to empower their customers in the transition towards sustainable living. Our products, Deedster Retail and Deedster at Work, will help you as an organization to raise awareness of environmental questions among customers and employees and create climate impact in a fun and engaging way. Deedster offers a transaction-based climate footprint, quiz-based learnings, and data-driven personalized inspiration rewarding your customers and employees when engaging in true climate action. Read more about at our website: https://www.deedster.com
mid stage
Board member
Apr 2013
Kärleksfull kommunikation för den digitala generationen. Det är vår grej.
 Vi finns i Kalmar och Stockholm. Wilson Creative är en reklambyrå med kontor i Kalmar och Stockholm. Vi jobbar med att våra uppdragsgivare och deras kunder ska tycka om varandra. Att de ska mötas och utvecklas tillsammans. Kärlek ska uppstå, gnistor tändas, kontinenter flyttas. Ettor och nollor är ryggraden i modern kommunikation. Därför gillar vi nya, effektiva och digitala lösningar, men en god idé står alltid i centrum och vi arbetar med allt från annonser till reklamfilmer och kundtidningar. På Wilson Creative gör vi kärleksfull kommunikation för en digital generation. Sådant som känns i hjärtat, kittlar hjärnan och förtjänar sin plats i flödet. Läs mer om hur det går till här nedanför. För mer information besök www.wilsoncreative.se.
Experience · 10 entries
All (10)
Investments (2)
Founder (7)
Board (2)
2021
Co-Founder
Jan 2021
Martie is an online shopping platform on a mission to make quality goods accessible and affordable for everyone, while keeping perfectly good products out of landfills. Every day, millions of dollars worth of products from brands people already know and love never make it to shelves, not because theyre bad, but because of a date on a label, a packaging update, or a simple forecasting error. Martie intercepts that excess and turns it into an opportunity for shoppers, for brands, and for the planet. Martie works directly with brands on their overstock inventory, bringing high-quality pantry staples, beauty, and home goods to customers at up to 80% off retail. Featured in The New Yorker, The Strategist, and Eater.
2019
Board member
Aug 2019
We spread planet love through engaging technology. Tackle climate change with gamified data-driven tech solutions that make it engaging and fun to live a more sustainable life. Since 2016, Deedster has been helping over 140 companies in 20 countries, engaging thousands of consumers in sustainability. 2020 we launched our new product, Deedster Retail, which makes our proven app resources available through API, enabling banks and retailers to empower their customers in the transition towards sustainable living. Our products, Deedster Retail and Deedster at Work, will help you as an organization to raise awareness of environmental questions among customers and employees and create climate impact in a fun and engaging way. Deedster offers a transaction-based climate footprint, quiz-based learnings, and data-driven personalized inspiration rewarding your customers and employees when engaging in true climate action. Read more about at our website: https://www.deedster.com
mid stage
Reimagine: Foods
Co-Founder
Jan 2019
2018
Founder in Founders Collective
Mar 2018
We are a community-powered early-stage VC, proudly backing the next generation of globally ambitious and impact-aware founders. When we invest, we welcome you to our community. A crucial part of that is our Collective, consisting of 70+ of some of the most accomplished Nordic and Baltic founders and operators. ‍ Making up a tight-knit global community, the Collective and our Portfolio companies are available to support you and to provide you with everything you need on your journey to building a wildly successful company. We love to hear from founders and welcome cold intros. If youd like to submit your pitch deck you can do so on the website but, before you do, we encourage you to familiarize yourself with our 8 T Investment Framework (https://www.byfounders.vc/approach). We look forward to hearing from you!
2016
EIR
Jan 2016
500 Global is a venture capital firm with over $2.7B in Assets Under Management that invests early in founders building fast-growing technology companies. We focus on markets where technology, innovation, and capital can unlock long-term value and drive economic growth. 500 Global has backed over 5,000 founders representing more than 2,600 companies operating in 80 countries. Our portfolio includes 51 companies valued at over $1 billion and 140 companies valued at over $100 million. Our 140+ plus team members are located in more than 15 countries and bring experience as entrepreneurs, investors, and operators from some of the world’s leading technology companies.
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