William (Bill) Vaughan

Conversational Ads engage people directly in the content they are interested in and drive measurable results across premium publishers and AI platforms.

Doing for the Creator Economy what Google AdWords did for search

Conversational Ads engage people directly in the content they are interested in and drive measurable results across premium publishers and AI platforms.

Doing for the Creator Economy what Google AdWords did for search

At Acuity Eye Group, our vision is to create the largest network of vertically integrated ophthalmic service clinics in the US, physician-owned and professionally managed. We are committed to helping ophthalmologists and optometrists realize their full potential while providing best-in-class patient care to all those in need. We are experts in the business of ophthalmology with years of experience in the industry, a world-class surgeon as our founder, and an unwavering commitment to helping both established practice owners and young professionals further their ophthalmology careers. Acuity Eye Group has over 50 Clinics, Surgery Centers, Eyewear Retail, and Offices located throughout Central and Southern California within Los Angeles, Orange, San Diego, Riverside counties.

Turning Vision into Value At VIA Group, we provide strategic advisory services and transformative solutions for healthcare, optical, and retail industries. Led by William Vaughan, an executive with over 25 years of experience, we partner with organizations to optimize operations, drive marketing, enhance profitability, and generate sustainable growth in competitive markets. Our Expertise: 1. Multisite Healthcare Operations & ASC Management: We streamline operations for ophthalmology, optometry clinics, and ASCs, improving patient flow and care delivery. Our insights elevate performance across multiple clinical locations. 2. Turnaround Strategy & Operational Optimization: We specialize in operational turnarounds, addressing revenue cycle management, reducing costs, and deploying advanced workflows to boost efficiency and financial growth. 3. Physician Recruitment & Retention Strategies: We recruit top providers, develop onboarding programs, and align incentives to enhance productivity, service quality, and patient retention. 4. M&A Advisory & Capital Optimization: We guide mergers, acquisitions, and capital initiatives, partnering with private equity and healthcare firms to structure high-value deals and position businesses for liquidity events. 5. Digital & Physical Retail Transformation: We create seamless omnichannel experiences, launching retail stores and enhancing online platforms to engage customers and maximize brand value. 6. Revenue Cycle Management & Financial Performance: Our solutions optimize billing, coding, and collections to stabilize cash flow and reduce receivables, supporting long-term business growth. We collaborate with leading advisory and PE firms such as AlphaSights, Bain & Company, BCG, Coleman Research, GLG, Guidepoint, Klarna, McKinsey, Pritzker Private Capital, and Third Bridge. Our expertise spans healthcare, EHR platforms, managed vision care, optical, luxury, fashion, and retail sectors, and driving digital transformation.

For over 35 years, we’ve been inspired to create one-of-a-kind accessories. What started as a humble watchmaking business has grown into a diverse portfolio of owned brands, including Fossil, Michele, Skagen, and Zodiac, and licensed brands, Armani Exchange, Diesel, Emporio Armani, kate spade new york, Michael Kors, and Tory Burch. Together, we are committed to delivering the best in design and innovation through an assortment of traditional watches, one-of-a-kind handbags, jewelry and small leather goods and more.