1
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Board Member
Dec 2017
Measured provides the only media optimization platform powered by incrementality intelligence so consumer brands can validate, plan, test and optimize advertising spend to drive business outcomes. Our proven methodology combines each brand’s own performance data with results from years of continuous testing, across all channels and tactics, to reveal the true contribution of advertising spend to incremental sales. Unlike other attribution providers that rely on user-level tracking and data that is no longer available or reliable, Measured is not impacted by changes to data-privacy policies and regulations. Since 2017, leading consumer brands around the world have trusted insights from Measured to make critical media investment decisions through automated solutions for incrementality-based attribution, in-market testing, benchmarking, and scenario planning.
Experience · 3 entries
All (3)
Investments (1)
Board (1)
2017
Board Member
Dec 2017
Measured provides the only media optimization platform powered by incrementality intelligence so consumer brands can validate, plan, test and optimize advertising spend to drive business outcomes. Our proven methodology combines each brand’s own performance data with results from years of continuous testing, across all channels and tactics, to reveal the true contribution of advertising spend to incremental sales. Unlike other attribution providers that rely on user-level tracking and data that is no longer available or reliable, Measured is not impacted by changes to data-privacy policies and regulations. Since 2017, leading consumer brands around the world have trusted insights from Measured to make critical media investment decisions through automated solutions for incrementality-based attribution, in-market testing, benchmarking, and scenario planning.
Member
Jun 2017
NextGen Venture Partners works with over 1,800 Venture Partners to invest $1 million in seed stage companies and $2 million to $10 million in companies with more than $10 million in revenue.
Our Venture Partners are top founders and innovation executives across the country whose expertise and connections help NextGen accelerate the growth of our portfolio companies.
2006
Customer Success, Principal
Feb 2006
Were the #1 AI CRM—where humans with agents drive customer success together with AI, data, and Customer 360 apps on one platform.
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