Measured

📍 Austin, United States🗓 Founded 2017👥 117 employees💰 Last funded Apr 2022
Advertising Services🌐 measured.com
Website LinkedIn
Measured provides the only media optimization platform powered by incrementality intelligence so consumer brands can validate, plan, test and optimize advertising spend to drive business outcomes. Our proven methodology combines each brand’s own performance data with results from years of continuous testing, across all channels and tactics, to reveal the true contribution of advertising spend to incremental sales. Unlike other attribution providers that rely on user-level tracking and data that is no longer available or reliable, Measured is not impacted by changes to data-privacy policies and regulations. Since 2017, leading consumer brands around the world have trusted insights from Measured to make critical media investment decisions through automated solutions for incrementality-based attribution, in-market testing, benchmarking, and scenario planning.
4
Total investors
2
Early stage
2
Mid stage
0
Late stage
2017
Founded

Investors

4 investors
All
Early stage
Mid stage
Late stage
Investor geography1 country
United States
3
Investor activity2017–2022 · investors recorded per year
2017220222
Recent (last 2y)Earlier
Frequently asked questions
Who invested in Measured?
Measured has 4 investors on record on gritt.io, including 2 early-stage backers, 2 mid-stage.
When did Measured last raise funding?
The most recent investment in Measured recorded on gritt.io was in April 2022.
When was Measured founded?
Measured was founded in 2017.
What industry is Measured in?
Measured operates in Advertising Services. Find similar Advertising Services investors on gritt.io.
Where is Measured based?
Measured is headquartered in Austin, United States.