Josh Trup

Principal, Greenfield Partners (formerly TPG Growth)

📍 United Kingdom🔄 Updated September 2026💼 10 investments📅 4 years investing🗓 Last invested Mar 2026
VC🌍 United KingdomInvested this year
10
Total investments
3
Early stage
3
Mid stage
2
Late stage
4y
Years active

Portfolio

9 investments · sorted by recency
All investments
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Mid stage
Late stage
Investor
Mar 2026
Sett is a UA creative performance platform for mobile gaming. We build agentic AI systems that analyze performance data, generate diverse playable and video ad concepts, deploy them to networks, and learn from the results. The full creative loop. Automated, and done better than humans only. 97% of ad creatives fail. The math is brutal, and every UA team knows it. The only way to consistently find winners is to explore more, faster, and smarter than anyone else. Our system doesnt remix templates. It creates fundamentally different creative hypotheses, each one built from real performance signals. Studios go from guessing what works to knowing what to explore next. A system that creates fast, explores wide, and compounds what it learns. Creative fatigue is the bottleneck killing UA performance. ROAS decays, production cant keep up, and the next winning ad could change the trajectory of an entire title. Sett exists to fight that loop. Founded by people with a love for games and deep tech and AI expertise, pushing the limits of what AI technology can bring to mobile game studios.
Investor
Jan 2026
RobCos mission is to automate the ordinary, so humans can do the extraodinary. Founded in 2020 out of the Technical University of Munich, RobCo is on a mission to make industrial automation more accessible, affordable, and adaptable. Its patented modular hardware kit, combined with the RobCo Studio no-code software platform, allows industrial companies of all sizes to automate repetitive and dangerous tasks quickly and with unmatched flexibility. Whether it’s machine tending, palletizing, dispensing, or welding, RobCo’s modular robot kits provide versatile end-to-end solutions that are simple to deploy and manage remotely — without heavy upfront investment or specialist expertise. With offices in Munich and San Francisco and robots already in operation worldwide, RobCo is supercharging a new generation of industrial companies to reduce costs, boost productivity, and compete on a global stage. RobCo’s modular robot kits provide versatile end-to-end solutions that are simple to deploy and manage remotely — without heavy upfront investment or specialist expertise. With offices in Munich and San Francisco and robots already in operation worldwide, RobCo is supercharging a new generation of industrial companies to reduce costs, boost productivity, and compete on a global stage.
Investor
Jan 2025
Oligo Security is a runtime security platform that protects cloud applications from real-world attacks. Using deep application inspection, real-time monitoring, and context-aware analysis, Oligo helps teams discover vulnerabilities in production, prioritize what matters, and stop application-based exploits at runtime. Download the new CADR for Dummies guide: https://www.oligo.security/cadr-for-dummies
Board Observer
Jan 2024
ESPROFILER is a platform powered by a team of AI agents that uniquely bridges the gap between business and security, enabling leaders to identify gaps, allocate budgets effectively, defend spend, and Get The Business of Security Done.
Board Observer
Jun 2023
XONAI is building a universal compute fabric to power data infrastructure worldwide.
Board Observer
May 2023
At Kubermatic, we believe that businesses should focus on their core: write groundbreaking applications, not operations. In line with our strong commitment to make Kubernetes as boring as possible, we help IT teams worldwide to fully automate their Kubernetes and cloud native operations across multi-cloud, edge, and on-prem. As the Top 5 corporate contributor to the Kubernetes Project in 2019, we develop enterprise-grade software solutions and provide professional services and support to safely navigate and accelerate the cloud native transformation. Our open source Kubermatic Kubernetes Platform makes it easy to operate thousands of Kubernetes clusters on any infrastructure.
Board Observer
Nov 2022
NetBird is an open source zero-trust network security platform that makes secure private networking and remote access ridiculously simple for everyone, from home users to large enterprises.
Board Observer
Nov 2022
Treblle empowers engineering teams and API Product Managers by making their APIs easy to understand. Big brand VPs of Engineering love us because Treblle is essentially a Mission Control Center for the entire API. Instead of piecing together data from 3 or more different tools, all the data you need is ready and baked for your consumption and data-driven decision making. 5 -minute Integration 🛠 Treblle is a lightweight SDK you add to your API in a few lines of code, currently supported for 17 different languages and frameworks. Developer docs https://docs.treblle.com/en/introduction Out-of-the-box Treblle Features: - API Observability & Real-Time API Monitoring 🔗 https://www.treblle.com/features/api-monitoring-observability - Autogenerated API docs 🔗 https://www.treblle.com/features/auto-generated-api-docs - API analytics 🔗 https://www.treblle.com/features/api-analytics - Treble API Score 🔗 https://www.treblle.com/features/api-quality-score Enterprise 👉 https://www.treblle.com/enterprise If you need an Enterprise solution, we can handle it! - Get a private lane on our AWS. - Get custom-made SDKs. - Send data using dedicated endpoints. Security 🔐 We are ISO certified. You can mask any sensitive data from us easily. Book a demo tour - no strings attached!
Board Observer
Jun 2022
Transform global e-commerce with unique product sheets powered by AI. Our scalable solution enables you to generate your product sheets in multiple languages, with detailed product information, attractive titles and compelling descriptions. Streamline product discovery and comparison, captivate customers and generate organic traffic for an unrivalled online shopping experience. More information at: www.yzr.ai
Experience · 12 entries
All (12)
Investments (10)
Board (6)
2026
Investor
Mar 2026
Sett is a UA creative performance platform for mobile gaming. We build agentic AI systems that analyze performance data, generate diverse playable and video ad concepts, deploy them to networks, and learn from the results. The full creative loop. Automated, and done better than humans only. 97% of ad creatives fail. The math is brutal, and every UA team knows it. The only way to consistently find winners is to explore more, faster, and smarter than anyone else. Our system doesnt remix templates. It creates fundamentally different creative hypotheses, each one built from real performance signals. Studios go from guessing what works to knowing what to explore next. A system that creates fast, explores wide, and compounds what it learns. Creative fatigue is the bottleneck killing UA performance. ROAS decays, production cant keep up, and the next winning ad could change the trajectory of an entire title. Sett exists to fight that loop. Founded by people with a love for games and deep tech and AI expertise, pushing the limits of what AI technology can bring to mobile game studios.
Investor
Jan 2026
RobCos mission is to automate the ordinary, so humans can do the extraodinary. Founded in 2020 out of the Technical University of Munich, RobCo is on a mission to make industrial automation more accessible, affordable, and adaptable. Its patented modular hardware kit, combined with the RobCo Studio no-code software platform, allows industrial companies of all sizes to automate repetitive and dangerous tasks quickly and with unmatched flexibility. Whether it’s machine tending, palletizing, dispensing, or welding, RobCo’s modular robot kits provide versatile end-to-end solutions that are simple to deploy and manage remotely — without heavy upfront investment or specialist expertise. With offices in Munich and San Francisco and robots already in operation worldwide, RobCo is supercharging a new generation of industrial companies to reduce costs, boost productivity, and compete on a global stage. RobCo’s modular robot kits provide versatile end-to-end solutions that are simple to deploy and manage remotely — without heavy upfront investment or specialist expertise. With offices in Munich and San Francisco and robots already in operation worldwide, RobCo is supercharging a new generation of industrial companies to reduce costs, boost productivity, and compete on a global stage.
2025
Investor
Jan 2025
Oligo Security is a runtime security platform that protects cloud applications from real-world attacks. Using deep application inspection, real-time monitoring, and context-aware analysis, Oligo helps teams discover vulnerabilities in production, prioritize what matters, and stop application-based exploits at runtime. Download the new CADR for Dummies guide: https://www.oligo.security/cadr-for-dummies
2024
Board Observer
Jan 2024
ESPROFILER is a platform powered by a team of AI agents that uniquely bridges the gap between business and security, enabling leaders to identify gaps, allocate budgets effectively, defend spend, and Get The Business of Security Done.
Investment Team
2024
Greenfield Partners, based in New York and Tel Aviv, partners with exceptional technology companies at the Early Growth stage. Having spun out of TPG Growth in early 2020, the team fuses investment & operating experience, deep local roots, and a hyper-focused post-investment playbook to help entrepreneurs grow their business with best-in-class Go-to-Market practices and unlock global scale. Subscribe to our newsletter: http://eepurl.com/hu3KAf Visit us here: https://www.greenfield-growth.com/
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Investment activity
2022–2026 · 10 investments
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