Sett

📍 Tel Aviv, Israel🗓 Founded 2022👥 175 employees💰 Last funded Mar 2026
Technology, Information and Internet🌐 sett.ai
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Sett is a UA creative performance platform for mobile gaming. We build agentic AI systems that analyze performance data, generate diverse playable and video ad concepts, deploy them to networks, and learn from the results. The full creative loop. Automated, and done better than humans only. 97% of ad creatives fail. The math is brutal, and every UA team knows it. The only way to consistently find winners is to explore more, faster, and smarter than anyone else. Our system doesnt remix templates. It creates fundamentally different creative hypotheses, each one built from real performance signals. Studios go from guessing what works to knowing what to explore next. A system that creates fast, explores wide, and compounds what it learns. Creative fatigue is the bottleneck killing UA performance. ROAS decays, production cant keep up, and the next winning ad could change the trajectory of an entire title. Sett exists to fight that loop. Founded by people with a love for games and deep tech and AI expertise, pushing the limits of what AI technology can bring to mobile game studios.
7
Total investors
4
Early stage
3
Mid stage
0
Late stage
2022
Founded

Investors

7 investors
All
Early stage
Mid stage
Late stage
Investor geography2 countries
Israel
6
United Kingdom
1
Investor activity2022–2026 · investors recorded per year
202212023320263
Recent (last 2y)Earlier
Frequently asked questions
Who invested in Sett?
Sett has 7 investors on record on gritt.io, including 4 early-stage backers, 3 mid-stage.
When did Sett last raise funding?
The most recent investment in Sett recorded on gritt.io was in March 2026.
When was Sett founded?
Sett was founded in 2022.
What industry is Sett in?
Sett operates in Technology, Information and Internet. Find similar Technology, Information and Internet investors on gritt.io.
Where is Sett based?
Sett is headquartered in Tel Aviv, Israel.