Jordan Mayo

co-founder & CEO at Whistle

📍 London, England Metropolitan Area, United Kingdom🔄 Updated September 2026💼 9 investments📅 21 years investing🗓 Last invested Jul 2020𝕏 @upgrade_to_unlock
VC🌍 United Kingdom
9
Total investments
2
Early stage
4
Mid stage
2
Late stage
21y
Years active

Portfolio

8 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Board member
Jul 2020
The Financial Services Skills Commission (FSSC) is an industry-led, independent body focussed on building skills in our industry. We aim to deliver the recommendations of the Financial Services Skills Taskforce to increase the supply and diversity of talent with the required skills by investing in our people and building the pipeline of skills.
Board member
Feb 2015
Antidote is on a mission to catalyze medical innovation by successfully connecting patients and researchers as the best-in-class recruiter for clinical studies. Antidote was launched as TrialReach in 2010 and rebranded to Antidote in 2016. Were based in New York, NY and London, U.K. For more information, visit http://www.antidote.me.
Board member
May 2014
Veeve is a market leading home rental club, with over 2,000 fabulous homes to rent for short stays in London, Paris and LA - complete with hotel-style services and concierge. Our guests get the chance to experience the best homes, in amazing cities, with a fantastic service. We offer our hosts an effortless way to earn income from their homes when they’re away, with a service that has been designed uniquely for private homes. Since 2014, we have been backed by VC investors, Smedvig Capital and, more recently, we attracted strategic investment from hotel and holiday rental giants Wyndham Worldwide in 2016. Our mission is to make home sharing as easy as possible, creating memorable experiences around the world… …And we’re building pioneering technology and a team of great people to help get us there! Please check out our video below to find out more: https://www.veeve.com/newhomes
Board member
Feb 2014
Quill is the global leader in multi-language content production for ecommerce, defining a completely new model for high-volume, high-quality, multi-language content creation, based on the powerful combination of technology and talent. We specialise in Performance Content: the critical pre-purchase information that directly drives ecommerce revenues – such as product and category descriptions, Amazon A+ content, buying guides, hotel reviews and destination guides. We create over 4 million words of bespoke content a month – plus videos and graphics – for 240+ clients, including global brands such as Amazon, Google, eBay, Tommy Hilfiger, M&S, TUI, Trivago, Farfetch, Dunhill, John Lewis and Louis Vuitton. Our innovative model leverages a highly flexible, global network of 7,000+ freelance content specialists, centrally managed through the Quill Cloud platform: pioneering technology that streamlines and automates complex production and quality control processes to enable a level of efficiency, speed and scale that’s impossible to attain in-house or via traditional agencies. Follow us on twitter: https://twitter.com/Quill_Content
Board member
Oct 2011
The Smart Cube researches, analyses and addresses the needs of businesses in today’s intelligence age with tailored sector-specific solutions and Amplifi – our organisational platform, rich with knowledge, cutting edge tools, and advanced analytics – delivered by talented minds. Primarily serving the CPG, Energy & Chemicals, Financial Services, Industrials, Life Sciences, and Retail sectors, we work with a third of companies in the Fortune 100, helping them make smarter decisions, accelerate value and gain a competitive edge. #SmartCuber #procurement #analytics #research #ProcurementLeaders
Board member
May 2008
Ocean is a DOOH media company, facilitating digital connectivity in the OOH world. We practice “The Art of Outdoor®” by creating inspirational new experiences for today’s aspirational brands. All wrapped up in innovative, creative executions, The Art of Outdoor® is a single-minded focus on desirable audiences and locations, using technology, research and data to connect Digital Cities to Digital Citizens As a result, we own a unique position in the outdoor advertising landscape, specialising only in large-format, digital, super-premium locations. With key locations in the UKs top 12 cities, a brand cannot have a national DOOH UK presence without Ocean. Key cities, key locations – thats Ocean’s mantra. These are the elements that are core to Ocean’s values and commitment to our clients.
Board member
Apr 2008
As part of the Lloyds Banking Group, Tusker are a carbon neutral, award winning car leasing company who have been providing company car and tax efficient car benefit schemes for over 15 years. We take pride in helping organisations offer their employees a car that will have less impact on our environment, supporting planet positive mobility and a brighter more sustainable future. As the largest salary sacrifice scheme provider in the UK, we will work in partnership with your organisation to create a bespoke, inclusive car scheme that works for your business and employee needs. A brand new car plus a whole host of additional benefits, such as servicing, maintenance, road tax, insurance, lifestyle protections and more. We know how important it is to find the right provider who will not only look after you as an organisation but also look after your employees. As an experienced provider we can run the scheme either as a standalone benefit or through Employee Benefit Providers using Single Sign On Technology. Our industry leading intuitive online driver portal enables your employees to create instant quotes, build cars to their individual specification and order vehicles straight from our site. We also offer market leading Lifestyle Protection against any potential early termination charge should an employee resign, get made redundant or need to go on long term sick, mitigating risk for you and your employees.
Board member
Dec 2005
My Home Move and its wholly owned subsidiary Premier Property Lawyers take care of the legal side of moving. We aim to reduce the stress of moving home through making the conveyancing process as smooth as possible. Last year we helped over 50,000 people to buy, sell or remortgage their homes and completed cases in each of the 109 postcode areas in England and Wales – making us the UK’s leading conveyancer. We work with thousands of estate agents, lenders and brokers who recommend our conveyancing services to their clients. We continuously innovate and embrace modern technology and as a result have won a series of industry awards for our online case management system eWay. eWay gives our customers greater visibility and control over the home moving process, enabling them to view, download and upload documents, as well as make payments 24 hours a day from anywhere in the world.
Experience · 12 entries
All (12)
Investments (9)
Founder (1)
Board (9)
2025
co-founder & CEO
Sep 2025
Whistle is an on-demand financial advice company built for the moments when people need advice most. We help banks, pension providers, investment platforms and insurers offer affordable, regulated financial advice inside their own customer journeys, without their customers needing to go elsewhere. When people reach key financial decisions, they often face two poor options: search for external advice that can be inconvenient, expensive and tied to ongoing commitments, or make important decisions without advice at all. Whistle helps financial services firms change that by bringing on-demand advice into the apps, products and platforms people already use and trust. Our platform sits seamlessly within yours, combining digital journeys with qualified human advisers. Customers get clear, convenient advice when and where they need it, free from unnecessary ongoing commitments. Partners stay present for the big decisions their customers are already making, helping improve outcomes, deepen engagement and retain customers and assets within their world. Whistle. Financial advice in the moment, for life’s key moments. Whistle is a trading name of Embedded Advice Limited, which is authorised and regulated by the Financial Conduct Authority (FRN: 1044275).
2020
Board member
Jul 2020
The Financial Services Skills Commission (FSSC) is an industry-led, independent body focussed on building skills in our industry. We aim to deliver the recommendations of the Financial Services Skills Taskforce to increase the supply and diversity of talent with the required skills by investing in our people and building the pipeline of skills.
2015
Board member
Feb 2015
Antidote is on a mission to catalyze medical innovation by successfully connecting patients and researchers as the best-in-class recruiter for clinical studies. Antidote was launched as TrialReach in 2010 and rebranded to Antidote in 2016. Were based in New York, NY and London, U.K. For more information, visit http://www.antidote.me.
2014
Board member
May 2014
Veeve is a market leading home rental club, with over 2,000 fabulous homes to rent for short stays in London, Paris and LA - complete with hotel-style services and concierge. Our guests get the chance to experience the best homes, in amazing cities, with a fantastic service. We offer our hosts an effortless way to earn income from their homes when they’re away, with a service that has been designed uniquely for private homes. Since 2014, we have been backed by VC investors, Smedvig Capital and, more recently, we attracted strategic investment from hotel and holiday rental giants Wyndham Worldwide in 2016. Our mission is to make home sharing as easy as possible, creating memorable experiences around the world… …And we’re building pioneering technology and a team of great people to help get us there! Please check out our video below to find out more: https://www.veeve.com/newhomes
Board member
Feb 2014
Quill is the global leader in multi-language content production for ecommerce, defining a completely new model for high-volume, high-quality, multi-language content creation, based on the powerful combination of technology and talent. We specialise in Performance Content: the critical pre-purchase information that directly drives ecommerce revenues – such as product and category descriptions, Amazon A+ content, buying guides, hotel reviews and destination guides. We create over 4 million words of bespoke content a month – plus videos and graphics – for 240+ clients, including global brands such as Amazon, Google, eBay, Tommy Hilfiger, M&S, TUI, Trivago, Farfetch, Dunhill, John Lewis and Louis Vuitton. Our innovative model leverages a highly flexible, global network of 7,000+ freelance content specialists, centrally managed through the Quill Cloud platform: pioneering technology that streamlines and automates complex production and quality control processes to enable a level of efficiency, speed and scale that’s impossible to attain in-house or via traditional agencies. Follow us on twitter: https://twitter.com/Quill_Content
Show all 12 entries ↓
Investment activity
2005–2020 · 9 investments
20051200822011120131201422015120201
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