Whistle is an on-demand financial advice company built for the moments when people need advice most.
We help banks, pension providers, investment platforms and insurers offer affordable, regulated financial advice inside their own customer journeys, without their customers needing to go elsewhere.
When people reach key financial decisions, they often face two poor options: search for external advice that can be inconvenient, expensive and tied to ongoing commitments, or make important decisions without advice at all.
Whistle helps financial services firms change that by bringing on-demand advice into the apps, products and platforms people already use and trust.
Our platform sits seamlessly within yours, combining digital journeys with qualified human advisers. Customers get clear, convenient advice when and where they need it, free from unnecessary ongoing commitments. Partners stay present for the big decisions their customers are already making, helping improve outcomes, deepen engagement and retain customers and assets within their world.
Whistle. Financial advice in the moment, for life’s key moments.
Whistle is a trading name of Embedded Advice Limited, which is authorised and regulated by the Financial Conduct Authority (FRN: 1044275).
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2025
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Frequently asked questions
When was Whistle founded?
Whistle was founded in 2025.
What industry is Whistle in?
Whistle operates in Financial Services. Find similar Financial Services investors on gritt.io.
Where is Whistle based?
Whistle is headquartered in London, United Kingdom.
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