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Founder | Consultant & Investor
Sep 2022
What is the most fun, challenging, and expensive part of scaling a startup? From our experience, people are everything. Innovation and strong business cases are important, but execution is what truly matters. Studio Labbrock® is a boutique talent agency helping visionaries in the tech ecosystem. We bring innovative perspectives, business intelligence, and top talent to your team – helping you navigate critical growth phases and create lasting success.
Interesting in collaborating? Send us a DM or email studiolabbrock@gmail.com.
Chief People Officer | Board Member
Jun 2021
Women in Tech Gothenburg is a community that started with the intention of connecting individuals who believe in making the tech industry inclusive and open for everyone. We work to create a fair and equal industry by empowering, educating, and advocating for the people working in it.
Experience · 9 entries
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Investments (1)
Founder (2)
Board (1)
2025
Founding Partner
Aug 2025
Women are underrepresented in clinical trials across almost every disease area, leading to higher side effect rates and delayed discoveries, not because women don’t want to participate, but because the system wasn’t built with them in mind.
Our goal is simple yet profound: ensure that clinical research truly reflects the diverse population it aims to serve. With half the population inadequately represented, its time for a change.
Our app connects women with clinical trials that match their health needs and life realities, while helping research teams recruit faster and more inclusively.
Every match closes the gender health gap and builds the evidence base future treatments depend on.
If youre looking to be part of a groundbreaking revolution in healthtech, one thats not only innovative but also highly impactful, TrialMe aims to create that opportunity. Together, we can make clinical trials smarter, more inclusive, and ultimately more successful. Better data starts with women.
Ready to disrupt? We are. Join the movement.
Founding Partner
Aug 2025
Women’s health data is scattered, incomplete, and often misused.
This limits medical research, slows innovation, and prevents AI from addressing women’s unique healthcare needs.
Neblina is changing that by providing a secure, ethical platform for health data aggregation and insights.
Founding Partner
Jul 2025
Empowering your journey into parenthood. Omaia is a digital solution combining AI and CBT to support emotional well-being during pregnancy and ease childbirth fears. Omaia draws from therapeutic tools to help turn anxiety-inducing triggers into glimmers, supporting your journey into parenthood.
Founding Partner
Jan 2025
Daya Africa is a bold, unapologetically feministic femtech venture studio fueling the next generation of women-led health innovation across East Africa.
As part of Daya Ventures Sweden, the world’s first femtech studio, we exist to close the gender health gap by backing visionary female founders solving Africa’s most urgent and underserved healthcare challenges. Our total potential impact? 580 million African women.
We run a structured 3-phase accelerator program covering Leadership, Innovation, and Go-to-Market strategies. Over 15 expertly designed modules, founders receive the tools, coaching, and capital they need to bring impactful femtech solutions to life, from concept to scale.
With access to a powerful Pan-African and global network across healthcare, tech, gender equity, policy, and entrepreneurship, we do more than invest, we cultivate a thriving ecosystem for women to lead and thrive.
At Daya Africa, we’re not just building startups. We’re building a sisterhood, a movement, and a healthier, more equitable future for Africa.
Apply to join our startup pool here: https://dhea.fillout.com/startups-2025
📍 Nairobi | 🌍 Pan-African | 💡 Femtech | 🚺 Women First | 🧭 3-Phase Accelerator
2024
Founding Partner & Board
Jan 2024
“We create beauty in harmony with motherhood, backed by science.”
The story of Daya Cosmetics begins when Malin Fritiofsson, Jenny Lundkvist, and Jennifer Grönqvist founded Daya Ventures, a global femtech venture studio.
Daya is creating and accelerating high impact startups within women’s health, with a mission to improve the lives of women through the creation and responsible use of technology. Daya leads the femtech revolution, advancing women’s health globally through innovative and inclusive technology.
When Malin and Jenny digged into everything that was missing regarding female health. They discovered that one of the missing pieces was the lack of a skincare brand dedicated to addressing the specific needs of a pregnant womans facial skincare.
They then started to do extensive research on everything to be found regarding skincare and pregnancy. After that they gathered the ideal founding team with expertise in chemistry and product development, technology, beauty science and skincare.
Our core values are:
Safety
Performance
Sustainability
We think that when you become pregnant or are trying to get pregnant, you want products that are safe to use for you and your baby. The skin is our largest organ.
You would also want products that get you the results you want, when your skin is facing new challenges due to the hormonal changes you are going through during a pregnancy. Such as acne, pigmentations, dryness, reactive skin and itchiness.
We also believe that as mothers to be, we care about the world that our children will grow up into. Therefore we think about every choice we make with the holistic standpoint of view on sustainability. From the origin of ingredients we use, where they are produced, what carbon print they leave and what social impact they have.
With our hearts in science and technology we created products for women, by women, tailored for pregnant and sensitive facial skincare. We approach skincare in the most minimalistc way.
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