Henric Persson

Founder | Seed Investor F&B/CPG (Ex-Kinnevik, Ex-Rocket Internet)

📍 Sweden🔄 Updated September 2026💼 2 investments📅 1 years investing🗓 Last invested Dec 2025
Operator-angel🌍 SwedenInvested this year
2
Total investments
0
Early stage
1
Mid stage
0
Late stage
1y
Years active

Portfolio

2 investments · sorted by recency
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Late stage
Investor
Dec 2025
hÄppi is a prebiotic soda that makes your gut happy! We are health enthusiasts that want to give consumers a healthy, sustainable and yet delicious alternative to traditional sugary sodas.
Investor/Advisor
Apr 2025
Coffee delivered to your door — on your terms. At Coffydoor, we deliver premium coffee crafted from carefully selected beans, roasted at one of Italys finest roasteries. Enjoy exceptional coffee in Nespresso-compatible capsules, tailored to suit Swedish taste preferences, delivered straight to your door.
Experience · 5 entries
All (5)
Investments (2)
Founder (2)
2025
Investor
Dec 2025
hÄppi is a prebiotic soda that makes your gut happy! We are health enthusiasts that want to give consumers a healthy, sustainable and yet delicious alternative to traditional sugary sodas.
Investor/Advisor
Apr 2025
Coffee delivered to your door — on your terms. At Coffydoor, we deliver premium coffee crafted from carefully selected beans, roasted at one of Italys finest roasteries. Enjoy exceptional coffee in Nespresso-compatible capsules, tailored to suit Swedish taste preferences, delivered straight to your door.
2018
Co-Founder
Feb 2018
Carlys Natural Company is a Swedish better-for-you f&b company. Our team, consumers, ambassadors and shareholders include entrepreneurs, professionals, world-class athletes and all folks demanding innovative, functional and great-tasting energy, powering their everyday life. The companys first product, Carlys Energy Shot, was developed with the aim of creating an all-natural energy shot, with an equally solid flavor profile. It was launched nationwide in 2018 at 7-Eleven in Sweden, demonstrating immediate traction in what is arguably the best test market in the world. Following several product iterations and additional launches across Scandinavia and in the EU (with launches in e.g. Circle-K, Coop, Nordic Wellness, SATS, LIFE, Barrys Bootcamp and Google), in 2022, with a wealth of data garnered, we launched in the US market. With US manufacturing, a perfected recipe and in partnership with leading incubator/accelerator LA Libations, we launched in California at Sprouts Farmers Market; in an extremely competitive environment, we delivered strong KPIs, finishing top 2 in an innovation test among 10+ leading emerging brands. In 2023 we launched nationwide in Sprouts Foraging Program, yet again beating the velocity targets and placing in the top 10% in single units sold out of the 65 brands participating. In a consumer survey done in conjunction with the Sprouts national launch, a combined 85% of those surveyed (Social Nature, 5K+ people) stated that Carlys was either much better, better or on parity with their current energy beverage (5 Hour Energy - the legacy brand in the category - was the #1 current energy beverage (34%)). Sunsetted in 2025.
early stageFood & Beverages
2017
2015
Managing Director Nordics
Jan 2015
We are UK leading beauty subscription box, with five specifically chosen products packed in a luxurious box straight to our subscribers doors throughout the course of the year. Our GLOSSIES also get exclusive access to limited editions with carefully selected brand moments throughout the course of the year. We are building something very special. ​ We are a lifestyle beauty brand which will make a difference to thousands.​ Our mission is to listen, inspire and create unforgettable moment of joy and surprise.​