Guy-Edward Waterland, Cdir Fiod

CxO I Founder I Advisor & Consultant I Investor I NED I Mentor

📍 London, England, United Kingdom🔄 Updated September 2026💼 14 investments📅 13 years investing🗓 Last invested Apr 2025𝕏 @upgrade_to_unlock
VC🌍 United Kingdom
14
Total investments
8
Early stage
3
Mid stage
0
Late stage
13y
Years active

Portfolio

13 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor
Apr 2025
A better way to access the brands you love. Better for the planet, even better for your wallet.
Investor
Jan 2025
For The Creators is a circular fashion platform where pregnant women and new mums can rent and buy the best in maternity and postnatal fashion. At a time when you dont recognise your body in the mirror and every minute of the day is dedicated to keeping a tiny human alive, For The Creators offers pregnant women and new mums a chance to feel like themselves again. For The Creators aims to address an underserved market of pregnant women and new mothers who want access to beautiful, high-quality clothing without having to repeatedly buy new clothes in different sizes as their bodies continue to change with pregnancy and postpartum. For The Creators is the first online platform to aggregate maternity and postnatal wear from the high-end high street enabling women to either rent or buy preloved.
mid stageRetail
Investor
Oct 2024
Financial promotion compliance, in seconds. Scale your marketing operations while reducing risk. Marketing teams need instant approvals while compliance teams drown in manual reviews. The result? Missed opportunities, increased risk, and frustrated teams on both sides. Theres a better way to manage financial promotions. Adclear ensures creative marketing is compliant with FCA regulations, whilst providing an in-depth audit trail for compliance teams. Our AI-powered platform turns days of work into seconds. Instant approvals. Real-time marketing. Zero bottlenecks. Adclear empowers your team to move fast and stay compliant.
Investor
Jul 2024
FITTLE offers a new type of home workout experience that adapts to your lifestyle. Turn your living space into a home gym with FITTLE/Bench, a sustainably-made workout bench that’s designed for your home and houses all the strength and conditioning equipment you need to unlock your potential.
Investor
May 2024
Culture and community are at the heart of everything we do — which is why for our first outpost outside Los Angeles, we chose the vibrant, cosmopolitan Portobello Road in Notting Hill. When we created Trejo’s Tacos, our goal wasn’t to compete with LA’s rich Mexican food scene. Instead, we wanted to carve out our own style and voice, while honouring LA’s incredible Mexican culinary roots. Our menu blends authentic, traditional ingredients with global influences, bringing bold new flavours to the table. Much like Los Angeles itself — shaped by deep history and diverse cultures — our food is a celebration of that creative melting pot. For Danny, food has always meant connection: cooking with his mom, family dinners with his kids, on-set meals with friends, and of course — hitting his favourite taco shop after every release (because, in his words, “prison food’s not that great”). In 2015, during the filming of Bad Ass, a producer asked Danny if he’d partner on a restaurant venture. The answer? A big “Hell yes!” — and today, we’re proud to call ourselves true badass restaurateurs.
Advisor & Investor
Sep 2020
KALAB strives to showcase the full potential of the arts by empowering emerging musicians and promoting the discovery of the creative arts by the wider community. We aim to increase artist visibility, ease collaboration and bridge the gap between talent and potential clients.
early stageHospitality
Investor & Promoter
Aug 2020
Connecting mind, body and nutrition experts to clients whenever and wherever they need it. At isoshealth, we believe everyone should have access to personalised health information and guidance. With a stretched healthcare system, epidemic level poor health and more people increasingly turning to private care accessibility has never been more important. Our secure online video platform makes it easy to connect Registered Dietitians, Physiotherapists and Psychologists with new and current clients to help them get fit, well, healthy and happy. By bringing experts in mind, body and nutrition to one place we present a holistic approach to health that has been championed for years in professional sport and medical treatment. Previously the preserve of athletes and the unwell, we now bring this level of care and attention to the public; giving everyone the option to work with a dedicated practitioner or a full team of experts. Since taking our first steps in 2016, we have been nurtured by many great minds and fantastic practitioners, developing our offering and watching our company grow. Today, we are supported by some of the leading minds in health, business, marketing and tech and continue to strive on our digital health mission.
Investor & Promoter
Oct 2019
We are a next generation lunch-at-work company.
Investor & Promoter
Jul 2019
Watch Certificate™ is the digital duplicate of the timepiece and includes: - Standardization and traceability of information - 53+ checkpoints - High definition photos (Case, movement, dial, parts and accessories) - A double verification authentication and certification process (watchmaker then independent expert) - Renowned, tamper-proof blockchain-based technology One stop solution Watch Certificate™ is a unique solution on the market: - Responds to the urgency of the challenge of counterfeiting - Cleans up the second-hand market by setting up an objective standard, both tamper-proof and anonymous - Guarantees a "Plug and Play" implementation in a very short time, at low cost - Based on an agnostic and open technology responding to trends in the sector
Advisor & Investor
Apr 2019
Discover yourself in data
Investor & Promoter
Dec 2017
Verado is a global technology platform designed to empower everyone to instantly monetize their belongings. Whether selling an old laptop or unlocking cash by collateralizing valuables for a loan, our technology is crafted to enable consumers to do so with unprecedented ease. Snap a picture of your electronics, valuables, apparel or other belongings, get an instant appraisal through our real time valuation engine, and receive a direct payout to your bank account immediately. We are a deep technology company, envisioning a world where products’ lifecycle is lengthened and the ecological burden of trashing minimised. What exists currently is falling short of the experience modern consumers expect. They value convenience, comfort and speed, and don’t deem existing selling channels even marginally satisfactory. They are tired of the tedious paper-work, negotiating with uncommitted buyers through outdated messaging systems, managing the logistics, and the time-consuming nature of the process. Through our innovative solutions, we are cutting down from days to seconds the time it takes to receive a valuation; and from weeks do hours, the time necessary to sell! Verado is changing the rules of the game - It’s simplicity, re-engineered. We believe selling should be as seamless as buying. Therefore, rather than accumulating unused products at home or worse letting them end up in a landfill forever - we enable individuals to monetize their unwanted things, free up valuable space in their home and reduce their need for borrowing whilst simultaneously minimizing their ecological footprint.
Oversight Committee & Investor
Oct 2013
ID Capture édite une plateforme SaaS de gestion de projets dédiée aux métiers de la construction, de l’immobilier et de l’industrie. Celle-ci facilite considérablement la communication et la collaboration entre les maîtres d’ouvrages, les architectes, les bureaux d’études et les entreprises tout au long du cycle de vie d’un projet, de la conception jusqu’à l’exploitation-maintenance. ID Capture représente une solution fiable et efficace pour le pilotage de projets, grâce notamment à ses modules aux fonctionnalités étendues : - Gestion documentaire (visas, validations en plusieurs circuits, listes prévisionnelles, gestion appels d’offre, agrément des sous-traitants, reprographie…), - Gestion financière (édition des situations de travaux, gestion et validation des fiches de travaux modificatifs, édition des OS, avenants, lien Chorus Pro, établissement du DGD), - Suivi mobile sur site (suivi de chantier, OPR réception, dématérialisation de tout type de formulaires, fiches de contrôle, bons à fermer, audits, suivi des ouvrages d’art…). Les différents intervenants accèdent à tout moment aux informations du projet depuis leur bureau ou sur site grâce à des applications fonctionnant en mode déconnecté. L’équipe d’experts ID Capture vous accompagne également dans votre transformation digitale, afin d’adapter nos solutions à vos besoins les plus complexes ou encore pour assurer la gouvernance de vos projets avec son service de Doc Management.
Experience · 20 entries
All (20)
Investments (14)
Founder (1)
2025
Investor
Apr 2025
A better way to access the brands you love. Better for the planet, even better for your wallet.
Investor
Jan 2025
For The Creators is a circular fashion platform where pregnant women and new mums can rent and buy the best in maternity and postnatal fashion. At a time when you dont recognise your body in the mirror and every minute of the day is dedicated to keeping a tiny human alive, For The Creators offers pregnant women and new mums a chance to feel like themselves again. For The Creators aims to address an underserved market of pregnant women and new mothers who want access to beautiful, high-quality clothing without having to repeatedly buy new clothes in different sizes as their bodies continue to change with pregnancy and postpartum. For The Creators is the first online platform to aggregate maternity and postnatal wear from the high-end high street enabling women to either rent or buy preloved.
mid stageRetail
2024
Investor
Oct 2024
Financial promotion compliance, in seconds. Scale your marketing operations while reducing risk. Marketing teams need instant approvals while compliance teams drown in manual reviews. The result? Missed opportunities, increased risk, and frustrated teams on both sides. Theres a better way to manage financial promotions. Adclear ensures creative marketing is compliant with FCA regulations, whilst providing an in-depth audit trail for compliance teams. Our AI-powered platform turns days of work into seconds. Instant approvals. Real-time marketing. Zero bottlenecks. Adclear empowers your team to move fast and stay compliant.
Investor
Jul 2024
FITTLE offers a new type of home workout experience that adapts to your lifestyle. Turn your living space into a home gym with FITTLE/Bench, a sustainably-made workout bench that’s designed for your home and houses all the strength and conditioning equipment you need to unlock your potential.
Investor
May 2024
Culture and community are at the heart of everything we do — which is why for our first outpost outside Los Angeles, we chose the vibrant, cosmopolitan Portobello Road in Notting Hill. When we created Trejo’s Tacos, our goal wasn’t to compete with LA’s rich Mexican food scene. Instead, we wanted to carve out our own style and voice, while honouring LA’s incredible Mexican culinary roots. Our menu blends authentic, traditional ingredients with global influences, bringing bold new flavours to the table. Much like Los Angeles itself — shaped by deep history and diverse cultures — our food is a celebration of that creative melting pot. For Danny, food has always meant connection: cooking with his mom, family dinners with his kids, on-set meals with friends, and of course — hitting his favourite taco shop after every release (because, in his words, “prison food’s not that great”). In 2015, during the filming of Bad Ass, a producer asked Danny if he’d partner on a restaurant venture. The answer? A big “Hell yes!” — and today, we’re proud to call ourselves true badass restaurateurs.
Show all 20 entries ↓
Investment activity
2013–2025 · 14 investments
20131201712019320203202312024320252
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