Florian Jansen

At Roots, we are redefining grocery shopping with a focus on health and sustainability in UAE. Our store offers high-quality options that nourish your body and support your lifestyle. Join us in making better choices for a healthier tomorrow.

AIUTA powers enterprise Virtual Try-On (VTO) and AI-driven content systems for fashion brands. We help retailers deliver high-fidelity product visualization at scale across large catalogs, peak traffic, and global markets. From shopper-facing VTO to AIUTA Studio for scalable model imagery, our platform increases visual confidence, improves conversion, and reduces returns without adding production complexity. Built for enterprise. Designed for real-world ecommerce.

FJX Group focuses on the consumer and technology sectors in MENA, Europe and CIS, providing B2B solutions as a service to clients and supporting its own portfolio companies within these industries. Our B2B Solutions We deliver hands-on business and tech solutions through four practitioner-led verticals — built for speed, depth, and impact. 1. FJX Strategy & Implementation We help companies grow, optimize, and build long-term resilience — through pragmatic work led by experienced operators. - Diagnostics – Market research, opportunity scans, due diligence - Strategic Development – GTM planning, commercial strategy, org & operating model design - Implementation – Venture building, market activation, partnership development 2. FJX Tech We embed scalable tech capabilities with speed and flexibility — helping clients lower costs, accelerate delivery, and access top-tier talent. - Tech Hubs – Set up and scale nearshore/offshore development centers - Talent - Full-cycle recruitment for tech and digital roles - AI Agents – Design and deployment of domain-specific AI agents to drive automation and ROI 3. FJX Marketing & Media We help build brands, drive campaigns, and craft narratives that deliver impact. What we create: - Brand & Content Strategy – Positioning, identity, messaging - Creative & Campaigns – On/offline campaigns, performance marketing, events - Media & Storytelling – Corporate films, documentaries, digital storytelling 4. FJX Distribution We act as brand partners and commercial operators — representing and trading leading consumer brands across regions. - Categories - Cosmetics & Beauty (e.g. MasQmai, Unicskin, Babor), Lifestyle & Fashion (Elite Sport), Food (ROOTS) - Channels - Specialty retail, pharmacies, spas, hotels, Ecommerce, DTC - Key geo - EU, GCC, CIS, Mexico Our Portfolio We invest in and help scale high-potential businesses aligned with our core sectors, currently including ROOTS, Aiuta.com and the Malaga Tech hub

Foodfox is a technology company focused on marketing, selling and delivering restaurant meals to the household or office. We aim to provide completely new food ordering experience by offering fast, transparent and reliable delivery from premium restaurants. The management team includes people from a variety of backgrounds – top-tier management consultants, investment bankers and functional experts coming from the recognized international and local industry leaders. We are always looking for talents - you can contact us via job@foodfox.ru.

At Roots, we are redefining grocery shopping with a focus on health and sustainability in UAE. Our store offers high-quality options that nourish your body and support your lifestyle. Join us in making better choices for a healthier tomorrow.

AIUTA powers enterprise Virtual Try-On (VTO) and AI-driven content systems for fashion brands. We help retailers deliver high-fidelity product visualization at scale across large catalogs, peak traffic, and global markets. From shopper-facing VTO to AIUTA Studio for scalable model imagery, our platform increases visual confidence, improves conversion, and reduces returns without adding production complexity. Built for enterprise. Designed for real-world ecommerce.

Antler is one of the most active early-stage investors globally. The firm leads in ‘Day Zero’ investing, an approach to venture capital focused on partnering with founders pre-launch. Antler systematically removes capital and network constraints for early-stage technology entrepreneurs by providing co-founder matching, deep business model validation, initial capital, expansion support, and follow-on funding. The firm is present in 27 cities across most leading technology ecosystems globally and has made over 1,300 investments into early-stage startups. Antler has been repeatedly recognized by Pitchbook as the world’s most active angel and seed-stage investor.

FJX Group focuses on the consumer and technology sectors in MENA, Europe and CIS, providing B2B solutions as a service to clients and supporting its own portfolio companies within these industries. Our B2B Solutions We deliver hands-on business and tech solutions through four practitioner-led verticals — built for speed, depth, and impact. 1. FJX Strategy & Implementation We help companies grow, optimize, and build long-term resilience — through pragmatic work led by experienced operators. - Diagnostics – Market research, opportunity scans, due diligence - Strategic Development – GTM planning, commercial strategy, org & operating model design - Implementation – Venture building, market activation, partnership development 2. FJX Tech We embed scalable tech capabilities with speed and flexibility — helping clients lower costs, accelerate delivery, and access top-tier talent. - Tech Hubs – Set up and scale nearshore/offshore development centers - Talent - Full-cycle recruitment for tech and digital roles - AI Agents – Design and deployment of domain-specific AI agents to drive automation and ROI 3. FJX Marketing & Media We help build brands, drive campaigns, and craft narratives that deliver impact. What we create: - Brand & Content Strategy – Positioning, identity, messaging - Creative & Campaigns – On/offline campaigns, performance marketing, events - Media & Storytelling – Corporate films, documentaries, digital storytelling 4. FJX Distribution We act as brand partners and commercial operators — representing and trading leading consumer brands across regions. - Categories - Cosmetics & Beauty (e.g. MasQmai, Unicskin, Babor), Lifestyle & Fashion (Elite Sport), Food (ROOTS) - Channels - Specialty retail, pharmacies, spas, hotels, Ecommerce, DTC - Key geo - EU, GCC, CIS, Mexico Our Portfolio We invest in and help scale high-potential businesses aligned with our core sectors, currently including ROOTS, Aiuta.com and the Malaga Tech hub

Foodfox is a technology company focused on marketing, selling and delivering restaurant meals to the household or office. We aim to provide completely new food ordering experience by offering fast, transparent and reliable delivery from premium restaurants. The management team includes people from a variety of backgrounds – top-tier management consultants, investment bankers and functional experts coming from the recognized international and local industry leaders. We are always looking for talents - you can contact us via job@foodfox.ru.