FJX Group focuses on the consumer and technology sectors in MENA, Europe and CIS, providing B2B solutions as a service to clients and supporting its own portfolio companies within these industries.
Our B2B Solutions
We deliver hands-on business and tech solutions through four practitioner-led verticals — built for speed, depth, and impact.
1. FJX Strategy & Implementation
We help companies grow, optimize, and build long-term resilience — through pragmatic work led by experienced operators.
- Diagnostics – Market research, opportunity scans, due diligence
- Strategic Development – GTM planning, commercial strategy, org & operating model design
- Implementation – Venture building, market activation, partnership development
2. FJX Tech
We embed scalable tech capabilities with speed and flexibility — helping clients lower costs, accelerate delivery, and access top-tier talent.
- Tech Hubs – Set up and scale nearshore/offshore development centers
- Talent - Full-cycle recruitment for tech and digital roles
- AI Agents – Design and deployment of domain-specific AI agents to drive automation and ROI
3. FJX Marketing & Media
We help build brands, drive campaigns, and craft narratives that deliver impact. What we create:
- Brand & Content Strategy – Positioning, identity, messaging
- Creative & Campaigns – On/offline campaigns, performance marketing, events
- Media & Storytelling – Corporate films, documentaries, digital storytelling
4. FJX Distribution
We act as brand partners and commercial operators — representing and trading leading consumer brands across regions.
- Categories - Cosmetics & Beauty (e.g. MasQmai, Unicskin, Babor), Lifestyle & Fashion (Elite Sport), Food (ROOTS)
- Channels - Specialty retail, pharmacies, spas, hotels, Ecommerce, DTC
- Key geo - EU, GCC, CIS, Mexico
Our Portfolio
We invest in and help scale high-potential businesses aligned with our core sectors, currently including ROOTS, Aiuta.com and the Malaga Tech hub
