Cyrus Danesh

The Craftory is an $550M global investment house focused solely on amping Challenger Brands. We only invest in new, digitally-activated consumer goods brands that have powerful mission-driven purposes to improve the categories they serve, our society, or the planet. Our Mission Deliver Righteous Causes, brand by brand. When we say ‘Righteous Cause’ we’re not getting churchy, we’re talking about a brand purpose that aims to make the world a better place. Our New House of Brands Were building the house of brands for the 21st Century. There are a handful of big themes we really care about - these are the truly Righteous Causes that excite us, and stand to change our world: 1. Deliver Good Health 2. Democratise Access 3. Progress Society 4. Prosper Sustainably 5. Champion Self-Esteem If your brand addresses any - or multiple - of the themes listed here, wed love to talk. Think weve missed something important? Hit us up. Were all about visionary thinking, progress and collaboration.

The Craftory is an $550M global investment house focused solely on amping Challenger Brands. We only invest in new, digitally-activated consumer goods brands that have powerful mission-driven purposes to improve the categories they serve, our society, or the planet. Our Mission Deliver Righteous Causes, brand by brand. When we say ‘Righteous Cause’ we’re not getting churchy, we’re talking about a brand purpose that aims to make the world a better place. Our New House of Brands Were building the house of brands for the 21st Century. There are a handful of big themes we really care about - these are the truly Righteous Causes that excite us, and stand to change our world: 1. Deliver Good Health 2. Democratise Access 3. Progress Society 4. Prosper Sustainably 5. Champion Self-Esteem If your brand addresses any - or multiple - of the themes listed here, wed love to talk. Think weve missed something important? Hit us up. Were all about visionary thinking, progress and collaboration.

Perella Weinberg is a leading global independent financial services firm, founded in 2006 to address the need for experienced, trusted and unconflicted advice in the financial services sector. Our collaborative team of bankers, with broad and deep industry expertise delivers novel insights, differentiated guidance, and tailored solutions for our clients. Our bankers’ extensive and unparalleled advisory experience enables us to assist our clients as they navigate opportunities and challenges in any market environment. For more information visit www.pwpartners.com.

Barclays Investment Bank deploys financial solutions to help our clients with their funding, financing, strategic and risk management needs across sectors, markets and economies. The Investment Bank is comprised of the Investment Banking, International Corporate Banking, Global Markets and Research businesses, aiding money managers, financial institutions, governments, supranational organisations and corporate clients around the globe. We offer a full spectrum of strategic advisory, financing and risk management solutions to help drive innovation and growth. For over 330 years, our commitment to shared success has been at the heart of what we do, because we are all at our best when we all progress. For further information about Barclays Investment Bank, please visit our website www.barclays.com/ib