The Craftory

📍 London, United Kingdom🗓 Founded 2017👥 14 employees💰 Last funded Jun 2025
The Craftory is an $550M global investment house focused solely on amping Challenger Brands. We only invest in new, digitally-activated consumer goods brands that have powerful mission-driven purposes to improve the categories they serve, our society, or the planet. Our Mission Deliver Righteous Causes, brand by brand. When we say ‘Righteous Cause’ we’re not getting churchy, we’re talking about a brand purpose that aims to make the world a better place. Our New House of Brands Were building the house of brands for the 21st Century. There are a handful of big themes we really care about - these are the truly Righteous Causes that excite us, and stand to change our world: 1. Deliver Good Health 2. Democratise Access 3. Progress Society 4. Prosper Sustainably 5. Champion Self-Esteem If your brand addresses any - or multiple - of the themes listed here, wed love to talk. Think weve missed something important? Hit us up. Were all about visionary thinking, progress and collaboration.
8
Total investors
1
Early stage
3
Mid stage
4
Late stage
2017
Founded
Investor geography2 countries
United Kingdom
7
United States
1
Investor activity2018–2025 · investors recorded per year
201812020120222202312024220251
Recent (last 2y)Earlier
Frequently asked questions
Who invested in The Craftory?
The Craftory has 8 investors on record on gritt.io, including 1 early-stage backers, 3 mid-stage and 4 late-stage investors.
When did The Craftory last raise funding?
The most recent investment in The Craftory recorded on gritt.io was in June 2025.
When was The Craftory founded?
The Craftory was founded in 2017.
What industry is The Craftory in?
The Craftory operates in Venture Capital and Private Equity Principals. Find similar Venture Capital and Private Equity Principals investors on gritt.io.
Where is The Craftory based?
The Craftory is headquartered in London, United Kingdom.