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1
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3 investments · sorted by recency
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Board Observer
Sep 2020
BetterPoints has been changing behaviours in transport and health since 2010. We combine behaviour change science with our unique technology and targeted communications. Whether you want people to walk to the park, cycle to work, wheel to the shops, use public transport in town, attend an event, engage with a consultation, recycle more… BetterPoints campaigns motivate them to do it and make it engaging and rewarding.
BetterPoints programmes cycle repeatedly through four key steps – Gamification, Tracking, Rewards, and Messaging – to motivate new activities until they become new behaviours. We combine rewards, technology and expertise with more than 40 behaviour change techniques.
BetterPoints programmes produce masses of anonymised data to build graphs, charts and heatmaps for analysis, reporting and modelling, for example:
– CO2 emissions avoided
– Transport habits
– Healthy activity
– Calories burned
– Behaviour change
We combine user-generated data (waypoints, transport modes, speed, time, duration, eligibility, rewards), with demographic data (age, gender, postcode etc) and survey responses.
BetterPoints works with clients across all sectors in the UK, Europe and beyond.
Investor
Sep 2016
At Crowdcube, we believe in the power of funding with impact. Behind 20 of the most popular crowdfunding campaigns of all time, we are Europe’s leading equity crowdfunding platform — empowering founders to raise the capital they need to make a lasting difference in the world. Our platform provides an innovative approach to fundraising, connecting ambitious entrepreneurs with a vibrant community of investors who are passionate about supporting meaningful ventures. Having worked with the likes of Monzo, ZOE, Qonto, Heura, what3words and more, we want to help take your business to the next level.
Risk Warning: Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated.
Investor
Jun 2016
GoHenry is the money app giving 6-18-year olds a head start in life as they learn to earn, save, spend and invest - all with parental oversight. Having pioneered a new category in financial education when it launched in 2012, over 2.2 million kids have now learnt money skills with GoHenry.
With the ultimate goal to make every kid smart with money, GoHenry believes the best way to learn is to get hands-on experience with money. Its parent and child apps help kids to Learn (via in-app, bite-sized money lessons, Money Missions); Earn (via regular chores, one-off tasks and giftlinks); Spend (responsibly via its prepaid debit card and real-time notifications); Save (via savings goals and interest on savings); Give (via regular micro-donations to the NSPCC); and Invest (via GoHenry’s Junior ISA).
As a mission-led business, GoHenry is leading the push for financial education to be made compulsory in all schools across the UK from primary age. Follow GoHenry’s journey on LinkedIn, Instagram, and TikTok (@gohenry).
Experience · 7 entries
All (7)
Investments (3)
Founder (1)
Board (1)
2026
2020
Board Observer
Sep 2020
BetterPoints has been changing behaviours in transport and health since 2010. We combine behaviour change science with our unique technology and targeted communications. Whether you want people to walk to the park, cycle to work, wheel to the shops, use public transport in town, attend an event, engage with a consultation, recycle more… BetterPoints campaigns motivate them to do it and make it engaging and rewarding.
BetterPoints programmes cycle repeatedly through four key steps – Gamification, Tracking, Rewards, and Messaging – to motivate new activities until they become new behaviours. We combine rewards, technology and expertise with more than 40 behaviour change techniques.
BetterPoints programmes produce masses of anonymised data to build graphs, charts and heatmaps for analysis, reporting and modelling, for example:
– CO2 emissions avoided
– Transport habits
– Healthy activity
– Calories burned
– Behaviour change
We combine user-generated data (waypoints, transport modes, speed, time, duration, eligibility, rewards), with demographic data (age, gender, postcode etc) and survey responses.
BetterPoints works with clients across all sectors in the UK, Europe and beyond.
2019
A
Avyssos Advisors Ltd.
Managing Director
Dec 2019
2016
Investor
Sep 2016
At Crowdcube, we believe in the power of funding with impact. Behind 20 of the most popular crowdfunding campaigns of all time, we are Europe’s leading equity crowdfunding platform — empowering founders to raise the capital they need to make a lasting difference in the world. Our platform provides an innovative approach to fundraising, connecting ambitious entrepreneurs with a vibrant community of investors who are passionate about supporting meaningful ventures. Having worked with the likes of Monzo, ZOE, Qonto, Heura, what3words and more, we want to help take your business to the next level.
Risk Warning: Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated.
Investor
Jun 2016
GoHenry is the money app giving 6-18-year olds a head start in life as they learn to earn, save, spend and invest - all with parental oversight. Having pioneered a new category in financial education when it launched in 2012, over 2.2 million kids have now learnt money skills with GoHenry.
With the ultimate goal to make every kid smart with money, GoHenry believes the best way to learn is to get hands-on experience with money. Its parent and child apps help kids to Learn (via in-app, bite-sized money lessons, Money Missions); Earn (via regular chores, one-off tasks and giftlinks); Spend (responsibly via its prepaid debit card and real-time notifications); Save (via savings goals and interest on savings); Give (via regular micro-donations to the NSPCC); and Invest (via GoHenry’s Junior ISA).
As a mission-led business, GoHenry is leading the push for financial education to be made compulsory in all schools across the UK from primary age. Follow GoHenry’s journey on LinkedIn, Instagram, and TikTok (@gohenry).
Show all 7 entries ↓
Investment activity
2016–2020 · 3 investments
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