Claire Cherry

Partner at Era | Consumer Health & Wellness Investor

📍 London, England, United Kingdom🔄 Updated September 2026💼 19 investments📅 7 years investing🗓 Last invested Jun 2025
VC🌍 United Kingdom
19
Total investments
9
Early stage
5
Mid stage
1
Late stage
7y
Years active

Portfolio

19 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor
Jun 2025
OVA is your supplement solution for the health of your eggs at every reproductive stage - we want to make better things, to make things better.
Board Observer
Jun 2025
ELOREA is a fragrance brand inspired by Korea’s rich and storied culture. Derived from Elements of Korea, the brand was created to expand Korea’s global influence through unique and beautiful scents. Creatively balancing culture with modern aesthetics and an uncompromising pursuit of quality, integrity, and originality. The soul of a fine fragrance is born from the highest quality of ingredients. The brand is committed to sourcing and utilizing the finest collection of key ingredients from Korea to create our products. The ELOREA team is dedicated to the unique Korean concept of Jeong (정), the pursuit of collective social responsibility within all of us.
Investor
Feb 2024
California Naturals is a personal care brand on a mission to provide clean, safe + natural products to everyone at an accessible price point, replacing toxic products in bathrooms and homes across the globe. With 100% post consumer recycled bottles, Cruelty Free, Vegan + Reef-Safe products, California Naturals provides more sustainable and ethically minded options for all ages, genders and backgrounds.
Angel Investor
Dec 2023
Unibloom offers sustainability managers a comprehensive solution to streamline their efforts, give head space to look ahead and drive impactful change within their organisations by automating & translating complex modelling & data to easy understandable impact for each business owner & stakeholder. Our platform enables you to: Centralise Integration: Unibloom brings together all your teams, projects, and budgets in one place, fostering collaboration and transparency. Automate Processes: Say goodbye to manual calculations, email & chasing data & projects in power points. Unibloom automates modelling and calculations for packaging, energy, ingredients, and circularity initiatives, allowing for customisable scenarios to optimise ROI on emissions, water, waste, land-use & deforestation reduction and combine the model with investments & cost savings. Align with Targets: Stay on track with your Science Based Targets, FLAG and Business Targets. Unibloom is cross-functional and aligned with GHG protocoll, CSRD and SBTi frameworks, facilitating progress towards your commitments. Eliminate Pain Points: No more spreadsheet errors or misaligned targets. Unibloom streamlines workflows, eliminates silos, and provides real-time tracking for all your sustainability projects and keep you stay head of customers, regulations & employees requirements for transparency & actions. Tailored Solutions: Developed in collaboration with consumer goods industry experts, the fintech derivative & data scientist experts, Unibloom is tailored to meet the unique needs of sustainability teams and key stakeholders, aligning seamlessly with industry workflows and regulatory frameworks. Experience the power of Unibloom for yourself. Book a demo with Anna Sandgren today: calendly.com/anna-sandgren
Investor
May 2023
Community-centered running products, stories, and experiences.
Investor
Mar 2023
Personalized scents for every mood & every you. Enter your scent world.
early stageManufacturing
Investor
Feb 2023
Our mission is to connect woman to themselves and each other through innovative products, revolutionising education and normalising conversations at every age and stage of womanhood. 🇬🇧 Boots 🇺🇸 Sephora
mid stageManufacturing
Investor
Jan 2023
Bringing credibility, clarity and care to bladder and pelvic health - through science, education and research. Jude is built in close collaboration with scientists, clinicians and women themselves, delivering evidence-led support to an area of health long underserved. Also available in Boots, Holland & Barrett, Ocado, and Amazon.
early stageRetail
Investor
Jan 2023
We're a seed stage, VC backed startup in business to decarbonize the consumer products industry. Bluebird is software platform that helps brands produce low carbon + waste products and create authentic, substantiated sustainability stories. Our team comes from the intersection of technology, supply chains, and sustainability, with experience from Levi's, Dropbox, Patagonia, Unilever, Glossier, Flatiron Health, Google, and Spotify.
Investor
Nov 2022
Biofluff is producing the first 100% plant-based fur to replace animal- and plastic-fur by providing an ethical and green solution.
early stageBiotechnology
Investor
Oct 2022
Angel Investor
May 2022
Sourcerie is the go-to operating system for customer feedback and insights, for modern consumer brands on Shopify.   We help brands grow their business in a customer-centric way through a 360 insights platform for all their customer feedback + an always-on, owned consumer panel. So brands can nail their CX and retention, co-create with their customers, and predict their next bestseller. Used and loved by brands around the world, from beauty to apparel to FMCG. Request a demo 👇
Angel Investor
Nov 2021
Guided by a French approach to beauty, Doré is a super simple line of skincare designed for less time in the mirror and more time in the moment.
mid stageOnline Media
Investor
Sep 2021
Scent is a play space. A container to explore and elevate your many multitudes and sensuous selves. Throughout all aspects of our being — from our tastes to desires — to understanding, belief and identity, we are more than the expectations that try to define us. We are always Reinventing and Evolving. Where labels fall short, scents succeed. This is the space we celebrate at Boy Smells.
Investor
Jul 2021
Fable is a lifestyle brand offering sustainably crafted artisan homeware that transforms how you live at home—from the dining table to the living room, and beyond. Only partnering with makers who put the earth first, we focus on high quality materials and ethical production practices to deliver premium, long-lasting collections designed to help you feel right at home. Certified B Corporation.
early stageManufacturing
Show all 19 investments ↓
Experience · 25 entries
All (25)
Investments (19)
Board (3)
2025
Investor
Jun 2025
OVA is your supplement solution for the health of your eggs at every reproductive stage - we want to make better things, to make things better.
Board Observer
Jun 2025
ELOREA is a fragrance brand inspired by Korea’s rich and storied culture. Derived from Elements of Korea, the brand was created to expand Korea’s global influence through unique and beautiful scents. Creatively balancing culture with modern aesthetics and an uncompromising pursuit of quality, integrity, and originality. The soul of a fine fragrance is born from the highest quality of ingredients. The brand is committed to sourcing and utilizing the finest collection of key ingredients from Korea to create our products. The ELOREA team is dedicated to the unique Korean concept of Jeong (정), the pursuit of collective social responsibility within all of us.
2024
Venture Partner
Aug 2024
London | Melbourne | New York | Sydney contact@era.vc
Investor
Feb 2024
California Naturals is a personal care brand on a mission to provide clean, safe + natural products to everyone at an accessible price point, replacing toxic products in bathrooms and homes across the globe. With 100% post consumer recycled bottles, Cruelty Free, Vegan + Reef-Safe products, California Naturals provides more sustainable and ethically minded options for all ages, genders and backgrounds.
2023
Angel Investor
Dec 2023
Unibloom offers sustainability managers a comprehensive solution to streamline their efforts, give head space to look ahead and drive impactful change within their organisations by automating & translating complex modelling & data to easy understandable impact for each business owner & stakeholder. Our platform enables you to: Centralise Integration: Unibloom brings together all your teams, projects, and budgets in one place, fostering collaboration and transparency. Automate Processes: Say goodbye to manual calculations, email & chasing data & projects in power points. Unibloom automates modelling and calculations for packaging, energy, ingredients, and circularity initiatives, allowing for customisable scenarios to optimise ROI on emissions, water, waste, land-use & deforestation reduction and combine the model with investments & cost savings. Align with Targets: Stay on track with your Science Based Targets, FLAG and Business Targets. Unibloom is cross-functional and aligned with GHG protocoll, CSRD and SBTi frameworks, facilitating progress towards your commitments. Eliminate Pain Points: No more spreadsheet errors or misaligned targets. Unibloom streamlines workflows, eliminates silos, and provides real-time tracking for all your sustainability projects and keep you stay head of customers, regulations & employees requirements for transparency & actions. Tailored Solutions: Developed in collaboration with consumer goods industry experts, the fintech derivative & data scientist experts, Unibloom is tailored to meet the unique needs of sustainability teams and key stakeholders, aligning seamlessly with industry workflows and regulatory frameworks. Experience the power of Unibloom for yourself. Book a demo with Anna Sandgren today: calendly.com/anna-sandgren
Show all 25 entries ↓
Investment activity
2019–2025 · 19 investments
201922021520223202362024120252
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