Bleach London

📍 London, United Kingdom🗓 Founded 2010👥 52 employees💰 Last funded Sep 2019
Personal Care Product Manufacturing🌐 bleachlondon.co.uk
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The meteoric rise of hair brand Bleach London is best described by Time Out as “The grungy salon that pioneered the dip-dye, then conquered the globe.” The female-led, boundary-pushing business was launched by Alex Brownsell and Sam Campbell in 2010 as the world’s first salon focused on colour. With a closely knit family of international premises, ever-expanding vegan product range and intuitive digital salon services, Brownsell and Campbell have reimagined the way people approach their hair. They’re on a mission to make Bleach’s expertise accessible to all, so anyone can express themselves through their hair colour affordably and informatively. To date, the company has sold over £30million worth of products in the UK alone and is carried in retailers including Boots, Cult Beauty and ASOS. The coveted Bleach brand, regularly featured in Vogue, Dazed, i-D and more, paired with its pioneering approach, marks a new era in digital beauty and at-home hair dyeing. With a team of dedicated specialists across creative, colour chemistry, styling, retail, marketing, social, digital, data and global operations, Bleach saw a 600% D2C growth in 2020 and is set to continue to expand in 2021. New market launches including the USA will continue to reinforce Bleach’s position as a leader in the £40billion hair colourant category.
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2010
Founded

Investors

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Investor geography1 country
United Kingdom
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Frequently asked questions
Who invested in Bleach London?
Bleach London has 1 investors on record on gritt.io and 1 late-stage investors.
When did Bleach London last raise funding?
The most recent investment in Bleach London recorded on gritt.io was in September 2019.
When was Bleach London founded?
Bleach London was founded in 2010.
What industry is Bleach London in?
Bleach London operates in Personal Care Product Manufacturing. Find similar Personal Care Product Manufacturing investors on gritt.io.
Where is Bleach London based?
Bleach London is headquartered in London, United Kingdom.