Benjamin Lee

Managing Director at Rose Park Advisors

📍 San Francisco, California, United States🔄 Updated September 2026💼 7 investments📅 9 years investing🗓 Last invested May 2021𝕏 @upgrade_to_unlock
VC🌍 United States
7
Total investments
2
Early stage
2
Mid stage
3
Late stage
9y
Years active

Portfolio

7 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Board Observer
May 2021
nutpods dairy-free creamer is one of the fastest-growing plant-based brands in the U.S. and is a standout in the natural foods industry. Introduced in May 2015, nutpods​ signature almond and coconut blend creamers are best sellers in their category on Amazon and are now available at many of Americas largest grocery chains including Kroger, Publix and Wegmans. The nutpods brand has developed a cult-like following amongst health-conscious consumers living a dairy-free, plant-based lifestyle, and has become an integral part of wellness programs like Whole30. nutpods was born out of founder and CEO Madeline Haydons personal need for a dairy-free coffee creamer. Her inability to find a plant-based, high-quality alternative to half and half lead her to create nutpods in her own kitchen. After discovering her personal creamer appealed to other people, Haydon decided to commercialize the recipe and launched nutpods in 2015, laying the foundation for what has become a leading U.S. brand in the plant-based movement.
Board Member
Mar 2021
A SMARTER ENERGY DRINK Life is busy. You need an energy drink that will keep you focused and driven throughout the day. That’s why Rowdy Energy by Kyle Busch has two levels of energy, one for the instant surge you need and another slow release to give you the sustained energy you crave. L-Theanine provides the laser focus needed to accomplish any challenge thrown your way. Electrolytes ensure your body is well hydrated and functioning at its highest level. Rowdy is a smarter, cleaner, better-for-you energy drink. So open a can and Get Rowdy.
early stageConsumer Goods
Board Member
Aug 2020
We invent body, skin and personal care products engineered to power the modern athlete. Co founded by Kobe Bryant our attention to greatness is in our DNA. Formulated by the world class athletes and skincare scientists, Art of Sport sells its lineup of deodorant, bodywash, soap, sunscreen and pain cream products to customers in the United States directly through www.artofsport.com, on Amazon and at Target. Art of Sport partnered with world-class athletes from across sports to help inform the world that there’s a solution in the Art of Sport product family that works as hard and as smart as you.
early stageManufacturing
Board Observer
May 2019
50 million people suffer from an autoimmune disease. Cali'flour Foods'​ founder Amy Lacey is one of them. After being diagnosed with Lupus, Amy realized that if she was going to have long term health and success, she would need to make food that was both healthy and delicious. She set out to create food that could be enjoyed by all, and measured the success of the products by her inflammatory reactions, which ultimately led to the creation of Cali'flour Foods. Cali'flour Foods believes that eating healthy should taste as good as it makes you feel! Most people are tired of sacrificing flavor for health which is why Cali'flour Foods developed the first no mess, no-stress cauliflower pizza crust that satisfies your cravings.
Board Member
May 2018
Liquid I.V. is a 360-degree wellness company based in El Segundo, CA, created to fuel life’s adventures. Our product line features great-tasting, non-GMO electrolyte drink mixes utilizing Cellular Transport Technology (CTT)® to enhance rapid absorption of water and other key ingredients into the bloodstream—helping consumers feel better, faster. Our products are stocked in over 30,000 doors across the country, including the world’s leading specialty, big box, and online retailers such as Costco, Walmart, Target, Amazon, and many more. In just a few short years, our growth has been exponential. With this in mind, we are looking for world-class team members to help us continue disrupting the wellness industry and hydrating people in need around the globe. One last thing (or two): We recently joined our friends over at Unilever to help us grow Liquid I.V. into a global brand. As a mission-based organization, giveback is one of the core pillars built into our DNA. Since 2015, we have donated over 22 million servings of Liquid I.V. to those in need around the world through our one-to-one giveback pledge. In 2021 alone we donated over 12 million servings to individuals and organizations making an impact globally, nationally, and locally. As we move into 2022 and beyond, we will expand our impact, and create durable, positive change in vulnerable and underserved communities. As part of our mission, we are committed to upholding environmentally responsible business practices and championing an ethos of health and wellness for all.
Board Member
Oct 2017
At 4505 Meats, we take pride in enriching our community through sustainable and delicious food. Our first-to-market Natural Chicharrones and Cracklins have found a niche in the industry and captured the current zeitgeist towards Paleo, Gluten free products. Chef and butcher Ryan Farr founded 4505 Meats as a whole animal meat company in 2009 with immeasurable help from family and friends. 4505 Meats began with a singular product of meaty deliciousness: the mighty chicharron. Today, we partner with small farmers and ranchers to produce the highest quality all-natural pork rinds on the market. We provide our customers with humanely-raised meat from ranchers committed to good husbandry practices and sustainability.
Board Member
Sep 2017
HUM’s mission is to help everyone look and feel their absolute best. Through combining the exact, pure & potent nutrients for visible, life-changing results, each unique formula starts beauty from within. Each formula is made with clinically-proven ingredients that are non-GMO, gluten-free and sustainably sourced for great results. We are a fun loving group powered by personal success stories and the drive to inspire others. Our team is comprised of innovators, inspirators, artists, beauty fanatics, thought-leaders and rockstar nutritionists. Company culture is one of our greatest strengths. The values we proudly stand for are diversity, respect, curiosity, collaboration, positivity and impact. As a completely inclusive community, we provide premium formulas at accessible price points. You can find our collection at prestige beauty retailers or delivered to your doorstep. We’re here to bring out the best, most confident version of you.
mid stageManufacturing
Experience · 13 entries
All (13)
Investments (7)
Board (7)
2023
Managing Director
Jun 2023
Rose Park Advisors is a specialized investment firm, co-founded by Clayton and Matthew Christensen, focused on making investments in companies whose strategies are based on harnessing the benefits of Disruptive Innovation. To learn more, please reach out to us at info@roseparkadvisors.com
2021
Board Observer
May 2021
nutpods dairy-free creamer is one of the fastest-growing plant-based brands in the U.S. and is a standout in the natural foods industry. Introduced in May 2015, nutpods​ signature almond and coconut blend creamers are best sellers in their category on Amazon and are now available at many of Americas largest grocery chains including Kroger, Publix and Wegmans. The nutpods brand has developed a cult-like following amongst health-conscious consumers living a dairy-free, plant-based lifestyle, and has become an integral part of wellness programs like Whole30. nutpods was born out of founder and CEO Madeline Haydons personal need for a dairy-free coffee creamer. Her inability to find a plant-based, high-quality alternative to half and half lead her to create nutpods in her own kitchen. After discovering her personal creamer appealed to other people, Haydon decided to commercialize the recipe and launched nutpods in 2015, laying the foundation for what has become a leading U.S. brand in the plant-based movement.
Board Member
Mar 2021
A SMARTER ENERGY DRINK Life is busy. You need an energy drink that will keep you focused and driven throughout the day. That’s why Rowdy Energy by Kyle Busch has two levels of energy, one for the instant surge you need and another slow release to give you the sustained energy you crave. L-Theanine provides the laser focus needed to accomplish any challenge thrown your way. Electrolytes ensure your body is well hydrated and functioning at its highest level. Rowdy is a smarter, cleaner, better-for-you energy drink. So open a can and Get Rowdy.
early stageConsumer Goods
2020
Board Member
Aug 2020
We invent body, skin and personal care products engineered to power the modern athlete. Co founded by Kobe Bryant our attention to greatness is in our DNA. Formulated by the world class athletes and skincare scientists, Art of Sport sells its lineup of deodorant, bodywash, soap, sunscreen and pain cream products to customers in the United States directly through www.artofsport.com, on Amazon and at Target. Art of Sport partnered with world-class athletes from across sports to help inform the world that there’s a solution in the Art of Sport product family that works as hard and as smart as you.
early stageManufacturing
2019
Board Observer
May 2019
50 million people suffer from an autoimmune disease. Cali'flour Foods'​ founder Amy Lacey is one of them. After being diagnosed with Lupus, Amy realized that if she was going to have long term health and success, she would need to make food that was both healthy and delicious. She set out to create food that could be enjoyed by all, and measured the success of the products by her inflammatory reactions, which ultimately led to the creation of Cali'flour Foods. Cali'flour Foods believes that eating healthy should taste as good as it makes you feel! Most people are tired of sacrificing flavor for health which is why Cali'flour Foods developed the first no mess, no-stress cauliflower pizza crust that satisfies your cravings.
Show all 13 entries ↓
Investment activity
2017–2021 · 7 investments
2017220181201912020120212
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