Alex Cruz

Modernising the travel industry

📍 United Kingdom🔄 Updated September 2026💼 6 investments📅 11 years investing🗓 Last invested Feb 2026
VC🌍 United KingdomInvested this year
6
Total investments
1
Early stage
0
Mid stage
1
Late stage
11y
Years active

Portfolio

2 investments · sorted by recency
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Investor, board member and advisor
Jul 2021
Caravelo is a travel-tech company that provides subscription solutions to the travel industry. We help our clients increase revenue and market share while also improving crisis resilience, reducing the impact of seasonality and creating a better customer experience We make it easy to modernize your revenue streams, exploiting hidden opportunities, and increasing customer satisfaction. We provide SaaS solutions designed specifically for the airline and travel industry that integrate with existing systems and give you a more direct relationship with clients. The result is lower costs, more revenue opportunities and increased loyalty. Our success is attested by some of the biggest names in travel. To find out more, reach out to us before your competitors do.
Investor, board member and advisor
Mar 2021
Founded in 2019, Fetcherr is at the forefront of AI-driven solutions for the airline industry. Specializing in dynamic pricing and market forecasting, Fetcherr’s core product, the Generative Pricing Engine (GPE), leverages the Large Market Model (LMM) to optimize revenue and operational efficiency. The LMM simulates market dynamics, allowing the GPE to adjust and react in real-time to each part of the operational pipeline, from pricing to inventory management. Partnered with industry giants like Delta Airlines, Virgin Atlantic, WestJet, Azul and Viva Aerobus, Fetcherr’s technology empowers airlines to make real-time, data-driven decisions, ensuring a competitive edge and sustainable growth. Fetcherr’s AI-driven approach has demonstrated significant revenue generation uplift, transforming traditional revenue management processes and enhancing overall airline profitability.
Experience · 9 entries
All (9)
Investments (6)
Board (4)
2026
Board Member
Feb 2026
PortAventura Park: un parque temático con más de 40 atracciones para toda la familia, Ferrari Land: un parque temático único en Europa, Caribe Aquatic Park, un Centro de Convenciones y 5 hoteles temáticos de 4 estrellas y un hotel de 5 estrellas, convierten PortAventura World en un mundo de experiencias inolvidables. Con una ubicación privilegiada y próxima a Barcelona, PortAventura World es un resort temático B Corp y uno de los mayores destinos de vacaciones y ocio familiar de Europa que, a lo largo de sus 29 años de historia, ha recibido más de 100 millones de visitantes. En PortAventura World cada visita se convierte en una aventura única gracias a la pasión por el cliente, la dedicación y la profesionalidad de nuestro equipo. Infórmate en https://www.portaventuraworld.com/nosotros/trabaja-con-nosotros de nuestras oportunidades de empleo y ¡únete a nuestro mundo de experiencias inolvidables! --- PortAventura Park (theme park with more than 40 rides for the whole family), Ferrari Land (a theme park unique in Europe), Caribe Aquatic Park, a Convention Centre, five themed 4-star hotels and one themed 5-star hotel turn PortAventura World into a world of unforgettable experiences. With a stunning location close to Barcelona, PortAventura World is a B Corp themed resort and one of Europes largest family leisure and holiday destinations. Over the last 29 years, it has welcomed more than 100 million visitors. At PortAventura World, each visit becomes a unique adventure thanks to the passion of our guests and the dedication and professionalism of our team. Find out about our employment opportunities at https://www.portaventuraworld.com/us/work-with-us and join our world of unforgettable experiences!
2021
Board Member
Nov 2021
The WestJet group of companies offers scheduled service to more than 100 destinations in North America, Central America, the Caribbean and Europe and to more than 175 destinations in over 20 countries through scheduled service to more than 100 destinations in North America, Central America, the Caribbean and Europe and to more than 175 destinations in over 20 countries through our airline partnerships. WestJet Vacations offers affordable, flexible vacations to more than 60 destinations and the choice of more than 800 hotels, resorts, condos and villas. Members of the WestJet Rewards program earn WestJet dollars on flights, vacation packages and more. Members use WestJet dollars towards the purchase of flights and vacations packages to any WestJet destination with no blackout periods and have access to Member Exclusive fares offering deals to WestJet destinations throughout our network and those of our partner airlines. WestJet is proud to be recognized for three consecutive years as Best Airline in Canada (2017-19) and awarded among travellers​ favourite Mid-Sized Airlines in North America (2019). From 2017-2018, WestJet was also awarded among travellers​ favorite Mid-Sized and Low-Cost Airlines in North America. The airline was also recognized among the Economy Class winners in North America, 2018. All awards are based on authentic reviews from the travelling public on TripAdvisor, the worlds largest travel site. We are one of very few airlines globally that does not commercially overbook. Looking for a great place to work? A place where an award-winning culture means empowerment, teamwork and a passion for what you do? Then think WestJet. Its a great place to land. To apply for a Great Job, go to westjet.com to search among our frontline, airline, office and professional opportunities with WestJet.
Investor, board member and advisor
Jul 2021
Caravelo is a travel-tech company that provides subscription solutions to the travel industry. We help our clients increase revenue and market share while also improving crisis resilience, reducing the impact of seasonality and creating a better customer experience We make it easy to modernize your revenue streams, exploiting hidden opportunities, and increasing customer satisfaction. We provide SaaS solutions designed specifically for the airline and travel industry that integrate with existing systems and give you a more direct relationship with clients. The result is lower costs, more revenue opportunities and increased loyalty. Our success is attested by some of the biggest names in travel. To find out more, reach out to us before your competitors do.
Board Member
May 2021
With 111 years of corporate history, RECARO is among the world’s most prestigious seating brands. As an integrated brand holding company, RECARO Holding is both the parent company of the RECARO Group and one of its members, along with independently operating divisions RECARO Aircraft Seating (aircraft seats) and RECARO Child Safety (child car seats). As the licensor of the RECARO brand, RECARO Holding also maintains a faithful partnership with licensee RECARO Automotive Seating. The RECARO Group currently employs around 2,400 people worldwide. From its headquarters in Stuttgart, RECARO Holding functions as an internal service provider within the RECARO Group with respect to strategy, finance and law, as well as design, branding and communications. Imprint: https://en.recaro.com/imprint.html
Investor, board member and advisor
Mar 2021
Founded in 2019, Fetcherr is at the forefront of AI-driven solutions for the airline industry. Specializing in dynamic pricing and market forecasting, Fetcherr’s core product, the Generative Pricing Engine (GPE), leverages the Large Market Model (LMM) to optimize revenue and operational efficiency. The LMM simulates market dynamics, allowing the GPE to adjust and react in real-time to each part of the operational pipeline, from pricing to inventory management. Partnered with industry giants like Delta Airlines, Virgin Atlantic, WestJet, Azul and Viva Aerobus, Fetcherr’s technology empowers airlines to make real-time, data-driven decisions, ensuring a competitive edge and sustainable growth. Fetcherr’s AI-driven approach has demonstrated significant revenue generation uplift, transforming traditional revenue management processes and enhancing overall airline profitability.
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Investment activity
2015–2026 · 6 investments
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