ROC is the measurement and operating system for creator marketing — built to help brands move beyond vanity metrics and into real outcomes. In a world obsessed with acronyms (ROI, CAC, LTV, ROAS, CPM), we created the one that actually matters: ROC: Return On Creators.
We give brands the stage, the system, and the scoreboard to win with creators. Louder, faster, and bigger than anything before. With ROC, every partnership is a setlist, every campaign is a show, and every outcome is an encore. Creators aren’t extras, they’re the headliners.
Our platform hardwires discovery, targeting, intelligent briefing, and 1:1 activation into one connected workflow. That means brands can find the right creators, activate them at scale, and finally prove results with GMV, not hype. The days of “spray and pray” outreach and meaningless impressions are over. ROC ties every creator back to real sales.
We live by a few rules — our ROC Bible:
Proof Over Hype: Sales, not smoke. The scoreboard doesn’t lie.
Earned Swagger: Confidence backed by receipts.
Creators Are Partners: Not talent to manage. Equal seats at the table.
No Suits, No Bloat: Lean, raw, built to perform.
Always On Tour: Momentum is oxygen — launch > perfect.
One Life, One Stage: This isn’t a job. It’s your shot to make noise.
Behind ROC is the team that built Trndsttrs, the #1 Gen Z agency partnered with TikTok since 2017. We’ve run the campaigns, scaled the shops, and proven the playbook. Now, we’ve turned those lessons into a platform and a movement.
We’re not here to look like another SaaS dashboard. We’re here to run marketing like an arena show — bold, undeniable, alive. ROC is the roar of the crowd, the lightning bolt in the dark, the proof that creators are the new main stage of commerce.
For brands ready to stop experimenting and start scaling, ROC is the operating system and the metric that finally makes creator marketing predictable.
