air up®

📍 Munich, Germany🗓 Founded 2019👥 276 employees💰 Last funded Aug 2019
Food and Beverage Manufacturing🌐 air-up.com
Website LinkedIn
air up® is so much more than a water bottle. As the world’s first refillable drinking system that flavors water through scent alone: it’s a hydration revolution. Whats meant by this? Science shows that the majority of what we perceive as flavor is actually derived from scents. Our one-of-a-kind drinking system transports carefully-crafted flavors from our pods through the mouth all the way to your olfactory receptors - and thats when your brain perceives the scent as flavor. This is called “retronasal olfaction” - just drinking water, but perceiving it as a flavored beverage. Mind-blowing, we know. But it’s just science.* Since its launch in Europe in July 2019, air up® has grown into a company that operates in over 11 countries, has more than 300 employees, and enjoys a customer base in the millions. Interested in following the #thinknewdrinknew journey? Check us out on Facebook and Instagram. Let’s make scents of it [together]. *Link to study regarding taste found here: https://flavourjournal.biomedcentral.com/articles/10.1186/s13411-015-0040-2#:~:text=It%20is%20frequently%20asserted%20that,from%20the%20sense%20of%20smell.
5
Total investors
3
Early stage
0
Mid stage
0
Late stage
2019
Founded

Investors

5 investors
All
Early stage
Mid stage
Late stage
Investor geography1 country
Germany
5
Investor activity2018–2019 · investors recorded per year
2018320192
Recent (last 2y)Earlier
Frequently asked questions
Who invested in air up®?
air up® has 5 investors on record on gritt.io, including 3 early-stage backers.
When did air up® last raise funding?
The most recent investment in air up® recorded on gritt.io was in August 2019.
When was air up® founded?
air up® was founded in 2019.
What industry is air up® in?
air up® operates in Food and Beverage Manufacturing. Find similar Food and Beverage Manufacturing investors on gritt.io.
Where is air up® based?
air up® is headquartered in Munich, Germany.