Zach Rubin

Head of Growth & Media at Traded

📍 United States🔄 Updated October 2026💼 5 investments📅 6 years investing🗓 Last invested May 2026
VC🌍 United StatesInvested this year
5
Total investments
1
Early stage
1
Mid stage
1
Late stage
6y
Years active

Portfolio

3 investments · sorted by recency
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Late stage
Investor
May 2026
POPWTR is the first-ever sparkling water to deliver soda-like flavor with zero calories, zero sugar, and no preservatives. Founded by second-time beverage entrepreneur Yanni Hufnagel (Lemon Perfect), POPWTR is creating a new category at the intersection of sparkling water and soda with a bold ambition: to sell one billion cans in a single year. Packaged in infinitely recyclable aluminum cans, POPWTR is high in 7 essential vitamins, contains core electrolytes, and is free of artificial colors and flavors. We’re not just reimagining sparkling water. We’re on a mission to replace soda.
Investor
Jan 2026
For a New Generation of Tomato Sauce.
Investor
Oct 2025
The Coconut Cult is an industry leader in the functional food space with their gut-health promoting coconut-based yogurt super-charged with super-live probiotics and a cult-like following. Dubbed the number one most delicious way to have more number twos, the irreverent brand is serious about ingredients and serious about gut health. 100% vegan and organic super probiotic yogurts – delivering products that are not only delicious, but also serve as a way for people to get a powerful daily dose of powerful probiotics in one decadent spoonful. It’s a daily ritual you’ll be religious about.
Experience · 15 entries
All (15)
Investments (5)
Founder (5)
Board (1)
2026
Investor
May 2026
POPWTR is the first-ever sparkling water to deliver soda-like flavor with zero calories, zero sugar, and no preservatives. Founded by second-time beverage entrepreneur Yanni Hufnagel (Lemon Perfect), POPWTR is creating a new category at the intersection of sparkling water and soda with a bold ambition: to sell one billion cans in a single year. Packaged in infinitely recyclable aluminum cans, POPWTR is high in 7 essential vitamins, contains core electrolytes, and is free of artificial colors and flavors. We’re not just reimagining sparkling water. We’re on a mission to replace soda.
Investor
Jan 2026
For a New Generation of Tomato Sauce.
2025
Investor
Oct 2025
The Coconut Cult is an industry leader in the functional food space with their gut-health promoting coconut-based yogurt super-charged with super-live probiotics and a cult-like following. Dubbed the number one most delicious way to have more number twos, the irreverent brand is serious about ingredients and serious about gut health. 100% vegan and organic super probiotic yogurts – delivering products that are not only delicious, but also serve as a way for people to get a powerful daily dose of powerful probiotics in one decadent spoonful. It’s a daily ritual you’ll be religious about.
2024
Investor
May 2024
Founded in 2013, Miami Angels is one of Floridas largest, longest-running, and most active angel networks. We are industry agnostic, focusing primarily on post-product, post-revenue, early-stage technology companies.
Community Lead - Miami
Jan 2024
Venture For America is a national nonprofit and two-year Fellowship program that gives recent college graduates firsthand startup experiences to help them become strong leaders. Fellows learn important startup skills at Training Camp, apply for jobs within our company network, and work for two years as full-time, salaried employees in one of 13 cities. When Fellows are ready to start a company — be it two years after college or nine — VFA has the resources (like a crowdfunding competition and accelerator) to help make that dream a reality. Our vision: Venture For America is creating an accessible and inclusive future of entrepreneurship in America.
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Investment activity
2020–2026 · 5 investments
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