Yuan Zou

Digital Jungle is a marketing-tech firm that works with Western brands to connect them with a Chinese speaking audience; living in China and abroad. With offices in China and around the world, we are the leading provider of Chinese language digital & technology programs; from brand development, to full service ecommerce, digital marketing (i.e., social media & search marketing) and website developments. Let us work with you in making your brand resonate with Chinese consumers.

Founded in 1997 by Thierry Gillier, Zadig&Voltaire has redefined the very essence of luxury for a new generation. Indifferent to the norms, dictates and codes of traditional luxury, the House has revealed over time its passion for freedom, an aspiration that fuels its creativity and perpetuates its audacity. Influenced by musical worlds, steeped in contemporary art, and distinctly Parisian, the brand has made duality its signature. Artistic director Cecilia Bönström creates looks that combine sophistication and nonchalance. Her silhouettes are both contemporary and timeless. The spirit of the brand is eternally youthful, encouraging its community to cherish uniqueness. Zadig&Voltaire emphasizes the importance of expressing yourself, loving yourself and cultivating an independent mind, to be free, again and again! Headquartered in a hôtel particulier located on Avenue dIéna in the heart of Paris’ 16th arrondissement, Zadig&Voltaire is dedicated to nurturing the talents of tomorrow and supporting the development of its employees skills in all the countries where the brand is present. Just like its founder, Zadig&Voltaire is an artistic company where employees are encouraged to be entrepreneurial and agile in a context of strong growth. Zadig&Voltaire fully embraces the complex challenges of the 21st century by actively engaging in its global sustainability program VoltAIRe.

Based in Paris with operations in Beijing, VDC Digital Luxury provides bespoke digital solutions to premium and luxury brands, helping them with their communication and branding strategies in the Asia, in particular the Chinese market. While China's market size and potential are equally attractive to different size players in the luxury sector, there is no cookie cutter digital strategy that fits all. It is particularly true in this industry that every brand, every maison is very different, with its unique history and heritage, development path and internal constraints that make up its DNA which allowed them to succeed. Our solution, from overall digital strategy consulting (digital persona, content direction, channel selection), to media planning and buying, campaign execution and social community management, while all encompassing, are tailor made to specifically suit each brands’ characteristics and temperament. We accompany brands, step by step to plant itself and expand its footprint in the market with its own unique way, leveraging its strength and USP to reap the benefits of the market potential. We help you to decode the highly complex and rapidly evolving digital landscape in the Chinese market, unveil its mysteries and understand psychographics and behaviors of its consumers, from HNWI to millennials and generation Z.

Digital Jungle is a marketing-tech firm that works with Western brands to connect them with a Chinese speaking audience; living in China and abroad. With offices in China and around the world, we are the leading provider of Chinese language digital & technology programs; from brand development, to full service ecommerce, digital marketing (i.e., social media & search marketing) and website developments. Let us work with you in making your brand resonate with Chinese consumers.

Digital Jungle is a marketing-tech firm that works with Western brands to connect them with a Chinese speaking audience; living in China and abroad. With offices in China and around the world, we are the leading provider of Chinese language digital & technology programs; from brand development, to full service ecommerce, digital marketing (i.e., social media & search marketing) and website developments. Let us work with you in making your brand resonate with Chinese consumers.