Yananai A. Chiwuta — investor profile photo

Yananai A. Chiwuta

CEO @ Forma Nôrden | Signal-Based Outbound, ABM & CRM Architecture | 3x Founder, 2 Exits

📍 United Kingdom🔄 Updated November 2026💼 1 investments📅 1 years investing🗓 Last invested Aug 2025
Operator-angel🌍 United Kingdom
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Portfolio

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Investor / Advisor
Aug 2025
Most high-growth businesses have a quality gap: their services are world-class, but their digital presence is holding them back. It’s frustrating to lose market share simply because a website or brand is too "nuanced" or confusing for customers to navigate. Ishikawa Studio provides branding and UX design that uses human psychology to turn visitors into customers. We remove the "mental calories" your customers are burning trying to understand your offer. We move brands from being invisible to becoming industry leaders by focusing on: - Conversion-Centric UX: Designing journeys that lead heroes to a solution. - Psychology-Based Branding: Creating an aspirational identity your customers love. - Scalable Web Systems: Building the "front steps" that pique curiosity and drive growth. Stop worrying about whether your design is performing. Focus on scaling your business with the confidence that your brand is working for you
Experience · 4 entries
All (4)
Investments (1)
Founder (3)
2025
Limited Partner (Exited Founder)
Nov 2025
FunnelVision is the search company plus infrastructure. We connect AI search, paid search, CRO and UX, technical SEO, web development, and analytics into one system that turns visibility into customers. Where you appear ChatGPT web, Google AI Overviews and AI Mode, Perplexity and Copilot. How we deliver AI search (GEO and AEO): entity-first content, extractable pages, answer boxes, question H2s, tables, FAQs and ItemList and FAQPage schema. Paid search: Google and YouTube scaled on unit economics with intent mapping, creative testing and incrementality controls. CRO and UX: remove friction in INP and CLS, navigation, PDPs, forms and checkout. Technical SEO and Shopify: clean architecture, fast pages and reliable measurement. Analytics: clear attribution and dashboards leaders use. Who we help Growth-stage brands across eCommerce, SaaS and B2B that want search to act as one system. Outcomes Lower CAC • Faster deal velocity • Higher conversion • Compounding search. Test our entry-level offers: 1. AI Visibility Readout — 5-minute report on where your brand appears and misses in AI answers. 2. UX Friction Snapshot (CrUX) - live INP and CLS bottlenecks with immediate high-ROI fixes. 3. 90-Day AI Search Roadmap - implementation plan with owners and milestones. Next step Click Contact us or message us “visibility” for the AI readout and UX snapshot.
Co-Founder
Oct 2025
Forma Nôrden is a GTM engineering firm. We design, build, and wire together signal-based outbound infrastructure, LinkedIn ABM for full buying committees, and CRM architecture that connects pipeline activity to closed revenue. B2B revenue teams run outbound, content, and paid as separate operations. Different targets, different messaging, no shared signal, and no way to trace activity back to a closed deal. Thats not a strategy problem. Its a broken architecture. We fix it. One system, one motion. Your revenue team owns it permanently. We work with B2B companies selling into mid-market and enterprise accounts where multi-stakeholder deal cycles make disconnected channels genuinely expensive. Access our open-source GTM systems, execution playbooks, and the latest thinking on outbound, ABM, and GTM infrastructure: formanorden.com/open-source formanorden.com/resources
Investor / Advisor
Aug 2025
Most high-growth businesses have a quality gap: their services are world-class, but their digital presence is holding them back. It’s frustrating to lose market share simply because a website or brand is too "nuanced" or confusing for customers to navigate. Ishikawa Studio provides branding and UX design that uses human psychology to turn visitors into customers. We remove the "mental calories" your customers are burning trying to understand your offer. We move brands from being invisible to becoming industry leaders by focusing on: - Conversion-Centric UX: Designing journeys that lead heroes to a solution. - Psychology-Based Branding: Creating an aspirational identity your customers love. - Scalable Web Systems: Building the "front steps" that pique curiosity and drive growth. Stop worrying about whether your design is performing. Focus on scaling your business with the confidence that your brand is working for you
2021
CoinMadi
Head of Growth & Co-founder (Exited)
Aug 2021
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