William Christ

Advisor (Retired) at TA Associates

📍 Boston, Massachusetts, United States🔄 Updated September 2026💼 7 investments📅 11 years investing🗓 Last invested Sep 2021
VC🌍 United States
7
Total investments
0
Early stage
0
Mid stage
1
Late stage
11y
Years active

Portfolio

3 investments · sorted by recency
All investments
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Mid stage
Late stage
Board Member
Sep 2021
In 2012, Death Wish Coffee Co. was created in a small coffee shop in Saratoga Springs, New York. Coffee shop owner and DWC founder, Mike Brown, saw a need for coffee that was both strong and delicious to serve his groggy morning customers. After creating the perfect blend of beans and combining it with his unique roasting technique, Death Wish Coffee was born. Today, thousands of people trust Death Wish Coffee to wake them up and keep them going every day. Death Wish Coffee is a breakthrough in the coffee world. Made with a combination of Arabica and Robusta beans sourced from all over the world, in addition to a unique, slow roasting process, Death Wish Coffee has a strong, smooth, bold taste — and its twice as strong as your average cup of coffee. All of our coffee beans are certified USDA organic and Fair Trade, ensuring that you have the highest quality cup of coffee out there. In 2015, we won Intuit’s ‘Small Business Big Game’ competition, which gave us a 30-second commercial spot during the Super Bowl. Since then, our business has grown every day, allowing us to reach more coffee drinkers than ever before. We also continue to release limited edition merchandise such as apparel and mugs to make sure the Death Wish brand fits into every aspect of our communitys lives. And now, Death Wish Coffee is on thousands of store shelves — and were adding more every day. Through our rapid growth, our mission remains the same: To fuel you wherever you go.
Board Member
Mar 2019
What started in 1941 as Weiman is now PurposeBuilt Brands. Our brands are the #1 choice of consumers and professionals who require high performing products to tackle challenges with specialty surfaces and include Weiman®, Goo Gone®, Green Gobbler®, Biokleen®, Gonzo®, Magic®, Wright’s®, Stone Care International®, Urnex®, Five Star® and Micro-Scientific®. You can find our products in a broad range of retailers, in millions of bathrooms and kitchens, and in use across a wide range of businesses, from your favorite coffee shop to healthcare facilities nationwide. PurposeBuilt Brands is headquartered in Gurnee, IL. For more information, visit www.purposebuiltbrands.com.
Member of Board
Jul 2017
The PetPeople Experience: At PetPeople, we love pets and are sincerely interested in offering you the best products available for their health and well-being. We provide a unique shopping experience that builds a lasting relationship with you and your family. Our goal is to be your neighborhood place for the finest natural foods and quality supplies for dogs and cats. Our People: Every PetPeople associate is passionate about pets and want to share that passion with others. We go to great lengths to satisfy and delight our customers and exceed their expectations on every shopping trip. This is the key to building long term relationships that add value to our customers’ and pets’ lives. The pet industry is changing rapidly with regards to new ideas and products. We work closely internally, with our community partners, and with our manufacturers to train our associates so they can provide our customers with most up to date information available. Training is critical to the development of our associates and drives our ability to effectively provide The PetPeople Experience. We are all one team and depend on one another for our success! At PetPeople, we love what we do! Our Community: We are deeply committed to supporting local non-profit animal related charities. We do not sell dogs and cats, or allow anyone else to create profit in our stores doing so. Instead, we use our influence to educate the community about the important work of non-profit shelters and rescue groups. We have amazing customers and store associates who are doing incredible work on behalf of unfortunate pets. We are very proud to be involved with these important groups and support their efforts. We also financially support our associates who are doing community service on behalf of PetPeople. Donations to Date: over $600,000!
Experience · 8 entries
All (8)
Investments (7)
Board (7)
2021
Board Member
Sep 2021
In 2012, Death Wish Coffee Co. was created in a small coffee shop in Saratoga Springs, New York. Coffee shop owner and DWC founder, Mike Brown, saw a need for coffee that was both strong and delicious to serve his groggy morning customers. After creating the perfect blend of beans and combining it with his unique roasting technique, Death Wish Coffee was born. Today, thousands of people trust Death Wish Coffee to wake them up and keep them going every day. Death Wish Coffee is a breakthrough in the coffee world. Made with a combination of Arabica and Robusta beans sourced from all over the world, in addition to a unique, slow roasting process, Death Wish Coffee has a strong, smooth, bold taste — and its twice as strong as your average cup of coffee. All of our coffee beans are certified USDA organic and Fair Trade, ensuring that you have the highest quality cup of coffee out there. In 2015, we won Intuit’s ‘Small Business Big Game’ competition, which gave us a 30-second commercial spot during the Super Bowl. Since then, our business has grown every day, allowing us to reach more coffee drinkers than ever before. We also continue to release limited edition merchandise such as apparel and mugs to make sure the Death Wish brand fits into every aspect of our communitys lives. And now, Death Wish Coffee is on thousands of store shelves — and were adding more every day. Through our rapid growth, our mission remains the same: To fuel you wherever you go.
2020
Board Member
Dec 2020
Mid America Pet Food has produced pet food in our own manufacturing facility since 2007. With a plant strategically located in East Texas, we are able to source a majority ingredients for many of our brands from ranches, farms and other trusted suppliers who are within a day’s drive of the plant. Mid America Pet Food’s family of brands include VICTOR® Super Premium Pet Food, Eagle Mountain Pet Food®, Wayne FeedsTM and Nature’s Logic®. Based in East Texas, Mid America Pet Food offers super premium pet nutrition to fuel your loyal companions.
2019
Board Member
Sep 2019
Thermacell Repellents is a high-growth consumer products company with a mission to liberate people who love the outdoors from the harmful effects of insects. Thermacell mosquito repellers create a 15-20FT zone of protection. Thermacell zone repellent technology eliminates the need for messy lotions or sprays, so you and your family are free to enjoy the outdoors, without worrying about mosquitoes or the harm they may cause. Thermacell also provides relief from ticks. Thermacell Tick Control Tubes are the easy, no spray way to kill deer ticks with Lyme disease and reduce the tick population in your yard. Awards given to Thermacell include: Popular Mechanics - Grand Awared Winner - Recreation - Best of Whats New 2018 New York Times Wirecutter - The Best Mosquito Control Gear for Your Patio or Yard Outside Magazine - Best Car Camping Gear 2018 Backpacker Magazine - Best Backpacking Accessory 2019 Field & Stream “Best of the Best” Award Good Housekeeping Research Institute #1 Tabletop Mosquito Repellent Thermacell Repellents are sold at leading retailers in 30 countries across Europe, North America, Australia, and parts of Asia. In the United States, Thermacell products can be found online and at Mass and Specialty stores, such as: Walmart, Home Depot, Lowes, Target, CVS, REI, Bass Pro Shops, Cabela’s, Dick’s Sporting Goods, Bed Bath and Beyond, and more.
Board Member
Mar 2019
What started in 1941 as Weiman is now PurposeBuilt Brands. Our brands are the #1 choice of consumers and professionals who require high performing products to tackle challenges with specialty surfaces and include Weiman®, Goo Gone®, Green Gobbler®, Biokleen®, Gonzo®, Magic®, Wright’s®, Stone Care International®, Urnex®, Five Star® and Micro-Scientific®. You can find our products in a broad range of retailers, in millions of bathrooms and kitchens, and in use across a wide range of businesses, from your favorite coffee shop to healthcare facilities nationwide. PurposeBuilt Brands is headquartered in Gurnee, IL. For more information, visit www.purposebuiltbrands.com.
2018
Board Member
Nov 2018
Dogs and cats and cats and dogs. We just love every little furry thing about them; from when they’re tiny and helpless, as they settle down into our hearts and homes and daily lives, to when they’re older and in need of extra care. Dogs and cats and cats and dogs. They keep us company, warm our hearts and make us laugh and laugh. And, if you’re like us, you do the very best you can for your pets; all that you can to keep them healthy, safe, active and happy. At Petcurean, we create premium quality, nutrient-rich food that’s right for pets, to help our dogs and cats get the most out of their lives with us. We always have, since day one when two good friends started a little family operation in the Fraser Valley of British Columbia, Canada. They were driven by the idea that pets deserved better: that pets deserved food that was made with the same love and care as we put into preparing meals for our own families. To this day, Petcurean remains fiercely independent and lives by the rule of quality first, pets first, without compromise. We’re pet people, pet owners, pet advocates and yes, more than a little obsessed with proper pet nutrition. You should see us when we’re talking about what recipes we should be creating; the meats, veggies and fruits we should be including; which rancher, farmer or producer we’ll source from; what flavours we should be considering. It’s not enough to create a new recipe for the sake of having a new recipe; our foods have to do better than that, our foods have to help pets stay healthy and happy. Think about it; one small piece of kibble contains every ingredient… the proteins, carbs and fats, the vitamins and minerals your pet needs to sustain and nourish its life. Yup. With every decision we make, every recipe we create, we put pets first. That’s what we’ve always done, here at Petcurean. And, that’s what we’ll always do.
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Investment activity
2015–2021 · 7 investments
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