Will Fisher

At OLIPOP, we’re on a mission to positively impact consumer health at scale, and we’re doing it through something simple: soda. But not just any soda, a new kind of soda that’s delicious, refreshing, and actually good for you. OLIPOP combines the classic soda flavor you know and love with a functional ingredient blend to support your microbiome and digestive health. This mission shapes everything we do; from the ingredients we source to the culture we foster. We’re committed to proving that business (and beverage!) can be a force for good, and that soda has the power to bring people together. Today, OLIPOP is available in over 65,000 retailers nationwide, and our momentum is only growing. Join us, and let’s write a new American soda story together. One we can all feel good about. One OLIPOP at a time. Friendly reminder: Any note from our team will come from an @drinkolipop.com email. Before replying, take a moment to confirm the address is ours.

We’re Petfolk. And we’re reshaping pet care as we know it. Founded and led by vets, Petfolk understands what it takes to provide world-class veterinary care. When too often the veterinary experience falls short, we’re here to make it better for everyone: pets, their parents, and vets alike. Our goal is to integrate everything pets and their parents need in their journey — from scheduled on-site care to virtual visits. We believe the easier it is for the parent, the healthier and happier the pet. On a deeper level, we see ourselves as part of a greater community of people with pets. We share the same values all devoted pet parents do, and we understand the bond between pets and their owners inherently. Most important, our support is as much for you as it is for your pet. We believe that with the right tools and knowledge, you’re empowered to make the best decisions possible for them. It’s a journey, and we’ll always be by your side for it.

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Inveterate powers loyalty programs for Shopify merchants that create true customer connections and go beyond just points. Rather than reward only for routine behavior, Inveterate provides value to customers on every purchase, and ultimately transforms customer behavior to spend more, more often. Customers include True Classic, Dolls Kills, Fly by Jing, Bylt, Liquid IV, Honey Love, Aura Bora, Bambu Earth, Cuts Clothing, CarnivoreSnax, Dr. Brandt, Fresh Clean Threads, Groove Life, Laundry Sauce, Rockstar Original, Sunday Swagger, and Truly Beauty.

Build and scale a world-class creator program with GRIN. Thousands of industry pioneers—like SKIMS, Rhode, and GoPro—use our Creator Management platform to harness the power of influential people to drive brand awareness and growth. Together, were redefining whats possible in the creator economy.

At OLIPOP, we’re on a mission to positively impact consumer health at scale, and we’re doing it through something simple: soda. But not just any soda, a new kind of soda that’s delicious, refreshing, and actually good for you. OLIPOP combines the classic soda flavor you know and love with a functional ingredient blend to support your microbiome and digestive health. This mission shapes everything we do; from the ingredients we source to the culture we foster. We’re committed to proving that business (and beverage!) can be a force for good, and that soda has the power to bring people together. Today, OLIPOP is available in over 65,000 retailers nationwide, and our momentum is only growing. Join us, and let’s write a new American soda story together. One we can all feel good about. One OLIPOP at a time. Friendly reminder: Any note from our team will come from an @drinkolipop.com email. Before replying, take a moment to confirm the address is ours.

Implentio is an AI-powered platform that helps e-commerce companies manage and reconcile their 3PL invoices and operational data with efficiency. Through automated reconciliation, real-time alerts, and comprehensive data analytics, we save businesses time and money. Trusted by industry leaders, Implentio provides transparency and control over fulfillment and shipping operations, resulting in significant cost savings and enhanced operational oversight.

VMG is a leading investment firm that backs branded consumer product, service, and technology companies. We’re committed to driving change in the world and elevating the entrepreneurs reshaping their industries. We play to win as a team, with diverse backgrounds, shared commitment, and mutual respect. From beloved consumer products to emerging technologies, our goal is to back the companies that are charting a better path. We go beyond trends and cash-only investments, preferring to reimagine the future alongside the changemakers behind bold ideas. Partner with us to envision better destinations and then boldly navigate toward them with strategy, speed, and precision. That’s Velocity Made Good.

We’re Petfolk. And we’re reshaping pet care as we know it. Founded and led by vets, Petfolk understands what it takes to provide world-class veterinary care. When too often the veterinary experience falls short, we’re here to make it better for everyone: pets, their parents, and vets alike. Our goal is to integrate everything pets and their parents need in their journey — from scheduled on-site care to virtual visits. We believe the easier it is for the parent, the healthier and happier the pet. On a deeper level, we see ourselves as part of a greater community of people with pets. We share the same values all devoted pet parents do, and we understand the bond between pets and their owners inherently. Most important, our support is as much for you as it is for your pet. We believe that with the right tools and knowledge, you’re empowered to make the best decisions possible for them. It’s a journey, and we’ll always be by your side for it.