Will Luttrell

Product and Technology Leader, Investor, and Advisor

📍 Philadelphia, Pennsylvania, United States🔄 Updated September 2026💼 5 investments📅 10 years investing🗓 Last invested Sep 2024𝕏 @upgrade_to_unlock
VC🌍 United States
5
Total investments
2
Early stage
2
Mid stage
0
Late stage
10y
Years active

Portfolio

5 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor
Sep 2024
As the leading innovator in Algorithmic Curation & Decisioning, SWYM (Stop Wasting Your Money) is transforming how advertising supply and demand decisions are made and optimized across the media ecosystem. SWYMs flagship solution, SCaLE (Smart Curation & Learning Engine) learns from both the buy-side and sell-side, dynamically curates top-performing inventory, and strategically prices each ad impression to secure a greater share of high-quality media. This AI-driven approach not only enhances campaign performance, but also addresses significant industry challenges such as information asymmetry, inventory quality, and supply chain complexity.
Investor
May 2024
Symitri is the worlds first integrated privacy firewall and real-time data cleanroom for the open web, designed to balance the economic viability of programmatic advertising with the growing global demand for consumer privacy. Symitri’s goal is to establish a new foundation for privacy and data protection that fits easily into the thriving programmatic ecosystem. Think of us as a seamless EZ button for real-time data protection, deterministic addressability and precision measurement, all without exposing any personal data—encrypted, pseudonymous or otherwise—to any other party in the bidstream. 
Advisory Board Member and Investor
Nov 2022
Ad Fontes rates the news for reliability and bias. Wes on a mission to positively transform media and society. Ad Fontes Media is incorporated as a Public Benefit Corporation (PBC) in Colorado. The stated public benefit of Ad Fontes Media is tthe same as its mission. Ad Fontes is Latin for “to the source,” because at the heart of what Ad Fontes Media does is look at the source—analyze the very content itself—to rate it.
Investor
May 2022
For years, Pipedream has been the go-to integration platform for developers. We built a serverless, source-available, and ridiculously fast workflow engine that tens of thousands of customers use to run millions of mission-critical workflows. Pipedream remains the professional-grade tool for connecting APIs, transforming data, and shipping integrations with code-level control. But we saw the power developers unlocked and asked: “How can we give this to everyone?” The answer wasn’t a simpler version of Pipedream, but a completely new product. Introducing String.com - The AI agent builder. Its a platform where anyone - operators, marketers & founders - can automate complex tasks using plain English. Simply describe what you need done, and String builds and runs the workflow for you. String is powered by the same robust infrastructure that developers trust with Pipedream, but with an interface as simple as typing an email.
Advisory Board Member and Investor
Aug 2016
LeagueSide is the nation's leading community sports sponsorship platform. We make sponsorships scalable, turnkey, and measurable. Our mission is to give everyone the opportunity to play. Companies including Post, DIRECTV and Dunkin’ leverage LeagueSide to translate marketing goals into effective community sports sponsorships at 20 thousand+ sports organizations across the country. Interested in learning more about how you can make a positive impact on kids across the country while reaching families during their happiest moments of the week? Reach out to accounts@leagueside.com.
Experience · 13 entries
All (13)
Investments (5)
Founder (6)
2024
Investor
Sep 2024
As the leading innovator in Algorithmic Curation & Decisioning, SWYM (Stop Wasting Your Money) is transforming how advertising supply and demand decisions are made and optimized across the media ecosystem. SWYMs flagship solution, SCaLE (Smart Curation & Learning Engine) learns from both the buy-side and sell-side, dynamically curates top-performing inventory, and strategically prices each ad impression to secure a greater share of high-quality media. This AI-driven approach not only enhances campaign performance, but also addresses significant industry challenges such as information asymmetry, inventory quality, and supply chain complexity.
Investor
May 2024
Symitri is the worlds first integrated privacy firewall and real-time data cleanroom for the open web, designed to balance the economic viability of programmatic advertising with the growing global demand for consumer privacy. Symitri’s goal is to establish a new foundation for privacy and data protection that fits easily into the thriving programmatic ecosystem. Think of us as a seamless EZ button for real-time data protection, deterministic addressability and precision measurement, all without exposing any personal data—encrypted, pseudonymous or otherwise—to any other party in the bidstream. 
2023
Advisory Board Member
Jul 2023
The Gatton Academy of Mathematics and Science is Kentucky’s first residential high school for students interested in pursuing advanced careers in science, technology, engineering, and mathematics. It empowers Kentucky’s exceptional young scientists and mathematicians to live and learn in an environment that offers advanced educational opportunities, preparing them for leadership roles. Students take coursework through Western Kentucky University with other University students, and live in the recently-expanded Florence Schneider Hall. The Gatton Academy accepts approximately 95 students each year, with half the class being male and half female. Students may take part in STEM research projects outside of the classroom led by university faculty, and they share their findings through presentations at local, state, and national conferences. In its 11th year, The Gatton Academy has received exceptional recognition, including being named to The Washington Post’s list of Top-Performing Schools with Elite Students for nine consecutive years.
2022
Advisory Board Member and Investor
Nov 2022
Ad Fontes rates the news for reliability and bias. Wes on a mission to positively transform media and society. Ad Fontes Media is incorporated as a Public Benefit Corporation (PBC) in Colorado. The stated public benefit of Ad Fontes Media is tthe same as its mission. Ad Fontes is Latin for “to the source,” because at the heart of what Ad Fontes Media does is look at the source—analyze the very content itself—to rate it.
Show all 13 entries ↓
Investment activity
2016–2024 · 5 investments
201612022220242
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