VA

Veronica Allende Serra

Founding Partner, Innova Capital

📍 São Paulo, São Paulo, Brazil🔄 Updated September 2026💼 11 investments📅 19 years investing🗓 Last invested Aug 2022
VC🌍 Brazil
11
Total investments
2
Early stage
0
Mid stage
2
Late stage
19y
Years active

Portfolio

7 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Board Member
Aug 2022
Estamos construindo um ecossistema de marcas de beleza de celebridades e creators.
Board Member
Aug 2022
We are a reference when it comes to Big Data, Analytics, and Artificial Intelligence, developing innovative and disruptive solutions, besides Big Data platforms in the “one-stop-shop” model, allowing the implementation of complex data environments in a few minutes. From a multi-cloud infrastructure to advanced business performance and data governance solutions for all industries.
Board Member
Feb 2021
Alpha Capital Acquisition Company is a newly formed blank check company that intends to seek a business combination with a Latin American-focused technology business that will benefit from our founders’ experience growing and operating businesses in this industry throughout Latin America. Our IPO took place on February 18, 2021, raising total gross proceeds of $200mm. Our ticker is ASPC. 

 Our strategy is to identify and complete a business combination where we can apply our unique combination of experience and skills to create value for our shareholders over time. We seek to help a target business unleash its full potential through access to capital markets to enable sustainable growth. In addition, we would advise founders and management in providing adequate use of digital technology to disrupt markets, to add value to our shareholders and society at large.
Board Member
May 2012
A WOW! Nutrition atua no segmento de alimentos e bebidas saudáveis, com alternativas diet e light, funcionais e nutrição infantil. Detentora das marcas: Feel Good, Soyos, Sufresh, Caferazzi, Coco Verde, Vitalon e a linha Diet e Light Assugrin, Gold e Tal e Qual. A empresa tem sua sede administrativa em São Paulo. A fábrica, localizada em Caçapava/SP, é considerada uma das mais modernas do segmento na América Latina e conta com uma força de vendas distribuída por todo Brasil. Nossa missão é nutrir o nosso consumidor, contribuindo para o seu bem estar e bem viver, através de produtos de qualidade que alimentam e refrescam de forma saudável, conveniente e prazerosa.
Board Member
Mar 2011
A Allied (ALLD3) é uma das principais empresas no mercado brasileiro de eletrônicos de consumo. Desde 2001, conectamos fabricantes de tecnologia a consumidores, fazendo com que grandes marcas cheguem às principais redes de varejo do Brasil. Temos diversas frentes de negócio e marcas. Atuamos na distribuição de produtos para o varejo; no varejo online, com a marca Mobcom, presente nos principais marketplaces do país; no mercado de celulares seminovos com a marca Trocafy, no varejo físico com lojas da marca Samsung, e no mercado financeiro, com a nossa financeira Soudi. Dessa forma, levar a tecnologia ao alcance de todos é o nosso compromisso. É o nosso jeito de fazer um mundo melhor, mais acessível e – por que não? – mais livre. Trabalhamos para que a cada dia mais pessoas possam escolher um produto eletrônico ou um serviço que combinam com o seu jeito. Quem vem com a gente tem de ter espírito apaixonado por resultados, gostar de ter autonomia, ser comprometido. Queremos a sua vontade de crescer e liderar conosco. Queremos a sua curiosidade. Liberdade é escolha. Queremos ser a sua escolha preferida. 💙 Para mais informações, acesse: www.alliedbrasil.com.br.
Board Member
May 2010
Clearsale understands that protecting business against fraud-related chargebacks takes more than what technology can provide. Clearsale’s innovative fraud solutions combine advanced technology with a passionate team of seasoned experts that understand every client’s unique needs and are invested in their long term success. Clearsale’s problem-solving DNA, its in-house expert team of 500 fraud analysts, its proprietary consumer-behavior technology, and its decade-plus of identifying and preventing fraud in the most complex and dynamic international e-commerce markets make Clearsale the fraud prevention partner of choice.
Lead Independent Board Member; investor
Sep 2007
Founded in 1999 and headquartered in Buenos Aires, Argentina, Mercado Libre is Latin America’s leading e-commerce technology company. Through its primary platforms, MercadoLibre.com and MercadoPago.com, it provides solutions to individuals and companies buying, selling, advertising, and paying for goods online. Mercado Libe serves millions of users and creates a market for a wide variety of goods and services in an easy, safe and efficient way. MercadoLibre maintains a leadership position in 18 Latin American countries. The Company listed on Nasdaq (NASDAQ: MELI) following its initial public offering in 2007.
Experience · 16 entries
All (16)
Investments (11)
Board (10)
2022
Board Member
Aug 2022
Estamos construindo um ecossistema de marcas de beleza de celebridades e creators.
Board Member
Aug 2022
We are a reference when it comes to Big Data, Analytics, and Artificial Intelligence, developing innovative and disruptive solutions, besides Big Data platforms in the “one-stop-shop” model, allowing the implementation of complex data environments in a few minutes. From a multi-cloud infrastructure to advanced business performance and data governance solutions for all industries.
Board Member
Aug 2022
We are a reference when it comes to Big Data, Analytics, and Artificial Intelligence, developing innovative and disruptive solutions, besides AI platforms in the “one-stop-shop” model, allowing the implementation of complex data environments in a few minutes. From a multi-cloud infrastructure to advanced business performance and data governance solutions for all industries. Founded in 2010 in Brazil, and now present all over the American continent, Semantix develops data-driven solutions so that our customers will always be one step ahead.
2021
Board Member
Feb 2021
Alpha Capital Acquisition Company is a newly formed blank check company that intends to seek a business combination with a Latin American-focused technology business that will benefit from our founders’ experience growing and operating businesses in this industry throughout Latin America. Our IPO took place on February 18, 2021, raising total gross proceeds of $200mm. Our ticker is ASPC. 

 Our strategy is to identify and complete a business combination where we can apply our unique combination of experience and skills to create value for our shareholders over time. We seek to help a target business unleash its full potential through access to capital markets to enable sustainable growth. In addition, we would advise founders and management in providing adequate use of digital technology to disrupt markets, to add value to our shareholders and society at large.
2018
https://www.linkedin.com/company/mayacapital/
Investor and Advisor, Maya Capital
Jul 2018
Show all 16 entries ↓
Investment activity
2007–2022 · 11 investments
2007120102201112012120141201812021120223
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