Vas Bakopoulos

I-COM is a Global sector association helping its members to achieve competitive advantage in Smart Data Marketing, the art of creatively leveraging value from Data to create competitive advantage in products, user experience and promotion. We organise forums & competitions that showcase meaningful innovation, best practices and support overall Business Transformation to becoming fully customer-centric & smart data-driven. I-COM was founded in 2004, a spin-off of a P&G led industry initiative.

I-COM is a Global sector association helping its members to achieve competitive advantage in Smart Data Marketing, the art of creatively leveraging value from Data to create competitive advantage in products, user experience and promotion. We organise forums & competitions that showcase meaningful innovation, best practices and support overall Business Transformation to becoming fully customer-centric & smart data-driven. I-COM was founded in 2004, a spin-off of a P&G led industry initiative.

Starting-up is not like running a mature company. This is why traditional performance measurement-based methods, like the balance scorecard, fail to properly frame this problem . The productivity of a startup is primary a function of its ability to effectively monitor and appropriately adjust its business plan in response to market conditions. mbriyo supports start-ups in their quest to grow and prosper by helping them to identify the core start-up processes and to focus their resources on the things that matter the most.