Urs Cete

Founding Partner @ 1745 Ventures

📍 New York, New York, United States🔄 Updated September 2026💼 8 investments📅 19 years investing🗓 Last invested May 2023𝕏 @upgrade_to_unlock
Angel investor🌍 United States
8
Total investments
4
Early stage
3
Mid stage
0
Late stage
19y
Years active

Portfolio

7 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Board Member
May 2023
Percent is unlocking private credit and providing unparalleled access through its modern private credit market, empowering investors, borrowers, and underwriters with innovative technology to increase the speed and frequency of transactions at a fraction of the cost. The company’s core infrastructure delivers public market efficiencies to the analog private credit market by powering the sourcing, structuring, syndication, surveillance and servicing of private credit transactions from beginning to end. Founded in 2018, Percent’s platform is becoming the market standard for asset-based and corporate lending, powering over $1 billion in transaction volume in a multi-trillion-dollar private credit industry. For additional information, please visit www.percent.com.
Board Member
Jun 2018
boostr helps companies gain the unified visibility necessary to effectively manage, maximize and scale omnichannel ad revenue profitability with user-friendly workflows, actionable insights, and accurate forecasting.
Member of the Board
Apr 2014
Up-to-the minute news, original insights, exclusive interviews and expert advice to make every day better. Static Medias ever-growing family of websites gives readers the great content they crave. From original recipes to movie reviews to travel guides, Static Media has you covered.
Board member
Jan 2013
Founded in 2011, StyleHaul played a crucial role in revolutionizing the global media industry by utilizing social platforms to foster relationships between brands, creators and consumers via multi-platform marketing programs. In 2019, StyleHaul ceased operations.
Board Member
Oct 2011
Skimlinks powers commerce content strategies for publishers. As the world’s largest commerce content monetisation platform, it helps grow a revenue stream that can contribute as much as a quarter of a publisher’s overall revenue, which enables publishers to be less dependent on advertising. Its technology automatically earns publishers a share of sales they drive through product links in commerce-related content created by editors. The platform is a one stop solution providing the technology and the data to start, grow and successfully scale a content commerce strategy across desktop, tablet and mobile. Skimlinks connects 60,000 publishers to 48,500 merchants around the world, generating $2.5m of sales every day. With over ten years in the industry, Skimlinks is ideally placed to become a trusted long-term partner for publishers. Clients include half of the top content publishers in the US&UK such as Conde Nast, Hearst, Yahoo!, Huffington Post, Reach and MailOnline. The platform is scalable and supported by 100% trusted privacy frameworks certified by EDAA and IAB with complete GDPR compliance. Skimlinks is a Taboola company. Learn more at https://skimlinks.com Visit our careers site to learn more about working with Skimlinks! https://skimlinks.com/careers
Board Observer
Sep 2011
On October 2, 2019, Oracle announced it signed an agreement to acquire CrowdTwist, the leading cloud-native customer loyalty solution to empower brands to offer personalized customer experiences. The CrowdTwist solution offers over 100 out-of-the-box engagement paths, providing rapid time-to-value for marketers to develop a more complete view of the customer. Together, Oracle and CrowdTwist will enable organizations of all sizes to deliver personalized engagement and extend loyalty and reward programs to a brand’s most beneficial customer behaviors.
Board member
Aug 2008
Mojiva is the world’s premiere mobile ad network. We are the key link in the value chain providing advertisers the technology and know-how to execute impactful mobile ad campaigns. In addition, Mojiva is empowering mobile publishers and developers to monetize their content and apps effectively. Our products, technology and solutions are designed with simplicity in mind, so that you can focus on growing your bottom line. And just in case you were wondering about where the name “Mojiva” came from… “Mo” is taken from the word “mobile”, the industry in which we work. “Jiva” is derived from the Sanskrit word “Jivas”, which means “life” or “to breathe”. To help with pronunciation, the phonetic spelling is: [moh – JEE – vuh] Launched in May 2008, the network has grown rapidly to help thousands of advertisers and publishers from diverse industries. Serving over 190 countries, our mobile ad network is now reaching millions of monthly unique users in the US and across the globe. Mojiva’s corporate office is headquartered in New York City and has offices in San Francisco, Los Angeles, Seattle and London.
early stageWireless
Experience · 9 entries
All (9)
Investments (8)
Board (8)
2023
Board Member
May 2023
Percent is unlocking private credit and providing unparalleled access through its modern private credit market, empowering investors, borrowers, and underwriters with innovative technology to increase the speed and frequency of transactions at a fraction of the cost. The company’s core infrastructure delivers public market efficiencies to the analog private credit market by powering the sourcing, structuring, syndication, surveillance and servicing of private credit transactions from beginning to end. Founded in 2018, Percent’s platform is becoming the market standard for asset-based and corporate lending, powering over $1 billion in transaction volume in a multi-trillion-dollar private credit industry. For additional information, please visit www.percent.com.
2018
Board Member
Jun 2018
boostr helps companies gain the unified visibility necessary to effectively manage, maximize and scale omnichannel ad revenue profitability with user-friendly workflows, actionable insights, and accurate forecasting.
2014
Member of the Board
Apr 2014
Up-to-the minute news, original insights, exclusive interviews and expert advice to make every day better. Static Medias ever-growing family of websites gives readers the great content they crave. From original recipes to movie reviews to travel guides, Static Media has you covered.
2013
Board member
Jan 2013
Founded in 2011, StyleHaul played a crucial role in revolutionizing the global media industry by utilizing social platforms to foster relationships between brands, creators and consumers via multi-platform marketing programs. In 2019, StyleHaul ceased operations.
2011
Board Member
Oct 2011
Skimlinks powers commerce content strategies for publishers. As the world’s largest commerce content monetisation platform, it helps grow a revenue stream that can contribute as much as a quarter of a publisher’s overall revenue, which enables publishers to be less dependent on advertising. Its technology automatically earns publishers a share of sales they drive through product links in commerce-related content created by editors. The platform is a one stop solution providing the technology and the data to start, grow and successfully scale a content commerce strategy across desktop, tablet and mobile. Skimlinks connects 60,000 publishers to 48,500 merchants around the world, generating $2.5m of sales every day. With over ten years in the industry, Skimlinks is ideally placed to become a trusted long-term partner for publishers. Clients include half of the top content publishers in the US&UK such as Conde Nast, Hearst, Yahoo!, Huffington Post, Reach and MailOnline. The platform is scalable and supported by 100% trusted privacy frameworks certified by EDAA and IAB with complete GDPR compliance. Skimlinks is a Taboola company. Learn more at https://skimlinks.com Visit our careers site to learn more about working with Skimlinks! https://skimlinks.com/careers
Show all 9 entries ↓
Investment activity
2007–2023 · 8 investments
20071200812011220131201412018120231
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