2
Total investments
0
Early stage
1
Mid stage
1
Late stage
9y
Years active
Portfolio
2 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor and Supporter
Jun 2023
Protelicious Corp., a US-based French-inspired functional food tech company, redefines nutrition by blending gourmet taste with science-backed health benefits. Its goal is to empower health-conscious urbanites to optimize performance, beauty, and longevity with simplicity and pleasure.
Founded by CEO Sheila Partrat and co-founder Dr. Jean Francois Lesgards, our products originate from our signature whey protein concentrate. Thanks to Dr. Lesgards expertise in nutrition, health, and inflammatory diseases, our products offer exceptional taste and health be.
Our flagship product, Indulgently Good to You Ice Cream, ParadIce by Protelicious stands alone in the category. Thanks to proprietary formulation and process, following 18 months of R&D, ParadIce is a gourmet ice cream thats actually good for you. Launched early summer of 2023, Parad’Ice answers the unmet needs of the taste and health-conscious who don’t want to compromise on either side. Known for higher-value shopping baskets and being less sensitive to inflation, these consumers invest in themselves. Decadently gourmet, with zero added sugar and an unmatched amount of high-quality protein per serving, diabetic, and keto-friendly, ParadIce is positioned to take a bite out of both the premium and better-for-you segments within the 18B USD US Ice cream market.
Protelicious had expanded naturally with an omnichannel distribution model following the launch in Hong Kong in 2017 when Sheila was living there, then to France, and then to the USA in 2022. Parad’Ice, only available in the US, expands through premium retail and B2B, while our Signature whey Protein concentrate line expands to B2B Food and beverage operations.
Driven by a team of mission-driven entrepreneurs, scientists, tech experts, and chefs, Protelicious combines decades of global experience in production, distribution, biochemistry, business development, and marketing to deliver science-backed health-building foods with every delicious bite.
Investor & Board Member
Oct 2017
Die Brooklyn Soap Company ist Produzent und Entwickler natürlicher Pflege für Männer. Unserem Slogan “Zero Bullshit” getreu verwenden wir nur pflanzliche und vegane Inhaltsstoffe und verzichten auf Mikroplastik, Parabene, Silikone, Schaumverstärker und Tierversuche. Außerdem sind alle unsere Produkte Made in Germany. Wir sind inspiriert von einem nachhaltigen, bewussten Lebensstil und lieben gutes Design. 2012 hat alles in Brooklyn ganz klein angefangen, mittlerweile stehen unsere Produkte in über 5.000 Points of Sale in den größten Drogeriemärkten Deutschlands, aber natürlich findet man uns auch online. Als Start-Up mit der Base in Hamburg Eimsbüttel arbeiten wir an innovativen Lösungen für die Männerpflege und entwickeln uns stetig weiter.
Experience · 3 entries
All (3)
Investments (2)
Board (1)
2023
Investor and Supporter
Jun 2023
Protelicious Corp., a US-based French-inspired functional food tech company, redefines nutrition by blending gourmet taste with science-backed health benefits. Its goal is to empower health-conscious urbanites to optimize performance, beauty, and longevity with simplicity and pleasure.
Founded by CEO Sheila Partrat and co-founder Dr. Jean Francois Lesgards, our products originate from our signature whey protein concentrate. Thanks to Dr. Lesgards expertise in nutrition, health, and inflammatory diseases, our products offer exceptional taste and health be.
Our flagship product, Indulgently Good to You Ice Cream, ParadIce by Protelicious stands alone in the category. Thanks to proprietary formulation and process, following 18 months of R&D, ParadIce is a gourmet ice cream thats actually good for you. Launched early summer of 2023, Parad’Ice answers the unmet needs of the taste and health-conscious who don’t want to compromise on either side. Known for higher-value shopping baskets and being less sensitive to inflation, these consumers invest in themselves. Decadently gourmet, with zero added sugar and an unmatched amount of high-quality protein per serving, diabetic, and keto-friendly, ParadIce is positioned to take a bite out of both the premium and better-for-you segments within the 18B USD US Ice cream market.
Protelicious had expanded naturally with an omnichannel distribution model following the launch in Hong Kong in 2017 when Sheila was living there, then to France, and then to the USA in 2022. Parad’Ice, only available in the US, expands through premium retail and B2B, while our Signature whey Protein concentrate line expands to B2B Food and beverage operations.
Driven by a team of mission-driven entrepreneurs, scientists, tech experts, and chefs, Protelicious combines decades of global experience in production, distribution, biochemistry, business development, and marketing to deliver science-backed health-building foods with every delicious bite.
2021
Senior Advisor
Sep 2021
For more than forty years, AlixPartners has helped businesses around the world respond quickly and decisively to their most critical challenges – circumstances as diverse as urgent performance improvement, accelerated transformation, complex restructuring and risk mitigation.
These are the moments when everything is on the line – a sudden shift in the market, an unexpected performance decline, a time-sensitive deal, a fork-in-the-road decision. But it’s not what we do that makes a difference, it’s how we do it.
Tackling situations when time is of the essence is part of our DNA – so we adopt an action-oriented approach at all times. We work in small, highly qualified teams with specific industry and functional expertise, and we operate at pace, moving quickly from analysis to implementation. We stand shoulder to shoulder with our clients until the job is done, and only measure our success in terms of the results we deliver.
Our approach enables us to help our clients confront and overcome truly future-defining challenges. We partner with you to make the right decisions and take the right actions. And we are right by your side. When it really matters.
Recent Awards & Recognition:
- Best Firm to Work For – Consulting Magazine, 2023
- Best Places to Work For LGBTQ+ Equality – Human Rights Campaign, 2022
- Best Management Consulting Firms – Forbes, 2021
- Ranked in the Top 10 in UHLALA Group’s Pride Index
2017
Investor & Board Member
Oct 2017
Die Brooklyn Soap Company ist Produzent und Entwickler natürlicher Pflege für Männer. Unserem Slogan “Zero Bullshit” getreu verwenden wir nur pflanzliche und vegane Inhaltsstoffe und verzichten auf Mikroplastik, Parabene, Silikone, Schaumverstärker und Tierversuche. Außerdem sind alle unsere Produkte Made in Germany. Wir sind inspiriert von einem nachhaltigen, bewussten Lebensstil und lieben gutes Design. 2012 hat alles in Brooklyn ganz klein angefangen, mittlerweile stehen unsere Produkte in über 5.000 Points of Sale in den größten Drogeriemärkten Deutschlands, aber natürlich findet man uns auch online. Als Start-Up mit der Base in Hamburg Eimsbüttel arbeiten wir an innovativen Lösungen für die Männerpflege und entwickeln uns stetig weiter.
