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Advisor / Investor
Apr 2024
The marketing operating system for attendance-driven businesses.
Die-Hard helps creators, venues, hospitality operators, and community-led brands decide who to invest in, when, and how to reach them, so the right people keep showing up.
We sit above ticketing, SMS, email, and ads as the decision and intelligence layer, using AI to turn behavioral data into automated, journey-based campaigns that improve with every event.
Built from real-world execution across 150+ events.
Not another tool. Were how attendance marketing gets decided.
Experience · 6 entries
All (6)
Investments (1)
Founder (1)
2025
Consultant Brand Partnerships
Jul 2025
UPROXX is the music category leader across connected TV, YouTube and social media. With more than half of its 150 million monthly U.S. viewers consuming its content on televisions, UPROXX Studios has emerged as a go-to advertising partner for brands aiming to turn cultural relevance on TV screens into real business results. Founded by creative visionary will.i.am and media titans Rich Antoniello and Jarret Myer, UPROXX Studios has redefined the modern media company model, acting as the definitive youth culture platform through the lens of music. Known for its iconic brands UPROXX, HipHopDX, Dime Magazine, Indie Mixtape, and Country Mixtape, UPROXX Studios connects brands and fans to the energy of music culture. As the exclusive seller of Warner Music Group’s official music video inventory, UPROXX Studios guarantees 100% share-of-voice around superstar artists such as Bruno Mars, Dua Lipa, and Ed Sheeran. For more information about brand opportunities with UPROXX Studios, visit: UPROXXstudios.com.
2024
Advisor / Investor
Apr 2024
The marketing operating system for attendance-driven businesses.
Die-Hard helps creators, venues, hospitality operators, and community-led brands decide who to invest in, when, and how to reach them, so the right people keep showing up.
We sit above ticketing, SMS, email, and ads as the decision and intelligence layer, using AI to turn behavioral data into automated, journey-based campaigns that improve with every event.
Built from real-world execution across 150+ events.
Not another tool. Were how attendance marketing gets decided.
2022
Culture Strategy | Partnerships
Aug 2022
We are a creative marketing agency specializing in brand experience guided by the principle that ‘The Right Moment Will Transform Someone Forever.’ NVE develops creative integrated marketing experiences rooted in culture that help the world’s most iconic brands build a deeper and more meaningful relationship with their customers. With a global network and large hubs in LA, NY, and London, NVE partners with some of the worlds most iconic brands through integrated capabilities including Live and Virtual Experience, Production, Strategy and Communications, Content, Design, Creative Strategy, Interactive (COGNITION) and Custom Fabrication (Treehouse), in addition to the community-based media platform The Future Party.
2021
Consultant Brand Partnerships & Culture (Senior Director)
Mar 2021
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music, and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.
2015
Head of Marketing & Partnerships
Apr 2015
BleuLife is a forward-thinking brand capturing the aspirations of of our audience through inclusive content that is relevant and youthful, regardless of age or gender. Our tribe of opinionated visionaries set trends, influence culture, and inspire progressive leaders.
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