Toni Louise Allcock

A commercially minded growth leader who combines marketing, partnerships, sponsorship, PR, events and community to build brands, accelerate revenue and create meaningful customer engagement.

📍 London, England, United Kingdom🔄 Updated September 2026💼 2 investments📅 8 years investing🗓 Last invested Jul 2018𝕏 @upgrade_to_unlock
VC🌍 United Kingdom
2
Total investments
1
Early stage
1
Mid stage
0
Late stage
8y
Years active

Portfolio

2 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor
Jul 2018
**TOP 7 IN UK APP STORE** Over 800 fine wines, craft beers, specialist spirits and foods delivered chilled to your door within 30mins through our easy-to-use app. Browse hundreds of sommelier-selected wines, ranging from as little as £7 to luxury £1000 names. ------ With 30-40 minute delivery at just £3.95, Wineapp is London's first on-demand Fine Wine app. We have over 800 sommelier-selected wines, craft beers, spirits and foods that all arrive at the correct serving temperature to your door. Our wines are found in top restaurants - not supermarkets - but we sell at retail prices. Enjoy great wines from as little as £9 a bottle. Not sure what wines you like? Take our short taste quiz and get a whole list of recommended wines, matched solely to your unique taste buds. Alternately you can browse by what you're going to eat later and match wines to your meal. Last order 11pm. Fridays & Saturdays last order is at midnight. >> www.wineapp.com << We are VC-backed by Rocket Internet and Speedinvest. Want to join our team? Email us on team@wineapp.co
Investor
2018
Urban is the wellness app for busy people. It’s a way to book massages, beauty treatments, Osteopathy and more to your home or office. For busy professionals in the city, it’s a one-stop-shop for relaxation and self-care that fits easily into any schedule. And for the pros using Urban to connect with clients, it’s a new way to earn more working to their own hours and on their own terms. A win-win, if there ever was one.
Experience · 10 entries
All (10)
Investments (2)
Founder (1)
2026
2024
Director of Partnerships and Events (Ambassador)
Jun 2024
A private members club for cosmopolitan, adventurous women in the city of London and surrounding areas, to drive genuine social connections between like-minded individuals, through our five divisions of experience (Samurai/ Showstopper /Gentlewoman/ Magic/ Heart & Soul), and selective membership process, in an era of entrepreneurship and feminine power. The Fiena Members Club offers an upscale and influential 25-45 year-old female audience access to hundreds of unique community experiences per year, 10 clubhouses across the city, including a beach club, horse riding stables, rooftop terrace and office space- and access to a unique community of female leaders that make the city feel like home. We lift the veil of pretentiousness from members only communities, and offer a multitude of options, for the women who want it all Our core principles are: Fun : Life is about enjoyment Adventure : You find out who you are, outside of your comfort zone Collect beautiful moments not things : Owning things is fun, but experiencing life is better Kindness : Building connections based on genuine value Holistic Success: Achieving wealth and goals whilst also driving personal happiness Build Business & Wealth : Ascending and break barriers Customer Profile Our members are an upscale and influential 25-45 year-old female audience. Our member is a cosmopolitan, successful woman who has a diverse range of interests, an independent character and is passionate about life. She comes to Fiena to be around women she relates to, who challenge her & bring out the best in her. She works in a professional field, and is well respected at the top of her field.
late stageHospitality
2021
Senior White Label Partnerships Manager
Sep 2021
We are UK leading beauty subscription box, with five specifically chosen products packed in a luxurious box straight to our subscribers doors throughout the course of the year. Our GLOSSIES also get exclusive access to limited editions with carefully selected brand moments throughout the course of the year. We are building something very special. ​ We are a lifestyle beauty brand which will make a difference to thousands.​ Our mission is to listen, inspire and create unforgettable moment of joy and surprise.​
late stageCosmetics
UK Commercial Marketing and Partnerships
Sep 2021
THG (www.thg.com) is a vertically integrated, digital-first consumer brands group, retailing its own brands predominantly in beauty and nutrition, plus third-party brands, via its proprietary, end-to-end, e-commerce technology, infrastructure and brand-building platform (THG Ingenuity) to an online and global customer base.
2020
Head of Beauty Partnerships
Jan 2020
Porto brings on-demand delivery to high street retail stores. Browse shops on our app, checkout from multiple stores, and deliver within 20 minutes to your door. Whether it’s a large fashion chain, a small beauty brand, or a local florist, the Porto team connects shoppers to retail stores with 20 minute on-demand delivery. Porto is doing for high street shopping what food delivery apps did for the restaurant industry.
early stageRetail
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