Tom Kelly

Xrossworld AI is the programmatic infrastructure layer for influencer media — built to make influencer marketing structured, measurable, and performance-driven. Influencer marketing has ballooned into a multibillion-dollar channel, yet execution remains fractured: spreadsheets, manual workflows, opaque pricing, inconsistent performance measurement, and complex global payments slow teams down. Xrossworld brings structure and intelligence to influencer media buying by automating entire workflows and applying AI where human processes break down. Our platform enables agencies and enterprise brands to: → Launch influencer campaigns with dramatically faster setup and execution → Forecast performance with AI-powered insights before spending budget → Benchmark creator pricing with transparent, data-backed intelligence → Automate approvals, contracting, and reporting in one console → Secure global payments, compliance, and documentation without friction With Xrossworld, influencer media becomes a scalable, measurable infrastructure channel — not a fragmented service. Built for agencies. Designed for enterprise brands. Engineered for performance.

Xrossworld AI is the programmatic infrastructure layer for influencer media — built to make influencer marketing structured, measurable, and performance-driven. Influencer marketing has ballooned into a multibillion-dollar channel, yet execution remains fractured: spreadsheets, manual workflows, opaque pricing, inconsistent performance measurement, and complex global payments slow teams down. Xrossworld brings structure and intelligence to influencer media buying by automating entire workflows and applying AI where human processes break down. Our platform enables agencies and enterprise brands to: → Launch influencer campaigns with dramatically faster setup and execution → Forecast performance with AI-powered insights before spending budget → Benchmark creator pricing with transparent, data-backed intelligence → Automate approvals, contracting, and reporting in one console → Secure global payments, compliance, and documentation without friction With Xrossworld, influencer media becomes a scalable, measurable infrastructure channel — not a fragmented service. Built for agencies. Designed for enterprise brands. Engineered for performance.

E-Luminate Consulting was founded to provide brands with unbiased, professional and strategic coaching through the complex programmatic and digital advertising landscape. Programmatic advertising has massive benefits and is quickly becoming the predominate advertising channel brands, but the road to success is littered with landmines that put both your brands reputation, and your advertising dollars at risk. These pitfalls are well known and frequent industry headlines - fraud, quality, privacy, quickly changing policy and a marketplace that is way too cluttered - just to name a few of the challenges. What brands need expert, professional, and unbiased help. I saw this need develop first hand. Prior to founding E-Luminate Consulting, I spent 12 years at one of the largest ad tech stacks, where I lead The US Programmatic Sales Team. Over my 12 year tenure there, our team built strong relationships with brands by educating and consulting their teams through the space, but our ability to do that was limited. As sales professionals representing a single technology vendor, our incentives did not always align to the success metrics of the brands. Our opinions were biased, and the technology we had at our disposal was limited. There was a huge hole in the market that needed to be filled - brands need experts on their side, experts that dont represent specific technologies and dont hace competing interests, or earn "kickbacks"​ on media deals. I founded E-Luminate Consulting to fill this exact need. We are here for you and only you. Let us ilumainte your path to success. Services include: DSP evaluation - RFI -> RFP -> MSA Shifting from agency or technology managed solutions to in-house managed solutions Contract negotiations Educational services for your teams Programmatic team building / staffing / structure