Tom Morton

Your /Shortcut in the creative process, Springboards combines agency intuition & experience with the speed of artificial intelligence.

Your /Shortcut in the creative process, Springboards combines agency intuition & experience with the speed of artificial intelligence.

Narratory Capital is a strategy consultancy that helps businesses in the creative economy to build bigger futures. Our work brings together the foundational and the future-facing sides of strategy. It builds on your underlying strengths and culture, along with the changing dynamics of the category and the culture, the emerging needs of the next generation of customers you need to win, and the changing shape of your innovations and actions. And we frame it in a powerful narrative that your organization will understand and want to act on. How Narratory Capital can help you: A future strategic direction for a creative business, especially at an inflection point such as new leadership or a changing market. A new value proposition and target customer for a brand owner preparing for change and a next chapter of growth. Creating intellectual property and tools that turn your organizations beliefs into working practices, and get your company onto bigger, reputation-defining stages. Recent client projects include: Evolving two merged advertising agencies into a market leader in brand experience. Helping the new CEO of a storied holding company to define a unified value proposition for their group companies. Creating a value proposition and a target customer for passenger space flight for a legendary challenger brand. Helping the board and leadership of a prestigious design institution to identify a higher-value role in a changing creative economy. The Narratory Capital approach to client work: In collaboration with the client. In service of the problem. Built on truths. Iterating and sharing. Optimistic about the future. Sensitive to people, language and culture. Forward, always.

R/GA is an independent creative innovation company for the intelligence age. We design intelligent brand systems that help businesses get ahead.

We are a creative company that puts people at the center of everything we do. We work with both clients and consumers in an atmosphere of honesty and truth, wiping away preconceptions and learning together. Our mission is to create experiences that reach millions and even billions, but seem to speak only to you. We call this effect mass intimacy. The smarter, braver work that results from this approach brings people closer to our clients’ businesses, gets them to care, and urges them to take action. Because great work is only great if it reaps results.