Tim Geenen

VIA is hét netwerk dat de hele marketingketen verbindt en samen met de in meer dan 250 leden de markt vooruit helpt. Een netwerk waarin plaats is voor data, media, creatie en technologie en voor iedereen in de branche. Van CEO’s tot starters en van professionals werkzaam bij adverteerders, media-, reclame- en communicatiebureaus en ad-techplatformen tot exploitanten en uitgevers. Want wij geloven dat verbinding de motor van vooruitgang is.

At Spektre we believe that advertising quality starts with contextual understanding. Our approach blends proprietary scoring models, programmatic expertise and AI to transform the way campaigns are planned, verified, optimized and audited. We don’t just look at performance and vanity metrics, we analyze the why behind every impression and find out what to improve. We do this by interpreting the context in which ads appear, like the environment, the content, the attention and the audience. We help brands, agencies and publishers make decisions that are transparent, ethical and outcome-driven. We call this: Advertising Intelligence.

VIA is hét netwerk dat de hele marketingketen verbindt en samen met de in meer dan 250 leden de markt vooruit helpt. Een netwerk waarin plaats is voor data, media, creatie en technologie en voor iedereen in de branche. Van CEO’s tot starters en van professionals werkzaam bij adverteerders, media-, reclame- en communicatiebureaus en ad-techplatformen tot exploitanten en uitgevers. Want wij geloven dat verbinding de motor van vooruitgang is.

Rayn enables addressability at scale in a cookieless world using synthetic data and AI-powered media personas. Rayn performs real-time content analysis, seamlessly transforming data into meaningful context, cohorts, and personas. For Publishers, Advertisers, and Retail Media. Connect Marketing Personas to AI-powered Media Personas in a privacy-friendly way. Recreate your marketing personas using Rayn AI and activate them anywhere. We believe data can be managed differently, ethically, and successfully and it’s our mission to drive that change!

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of media, technology and marketing companies and national IABs, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market.

LiveRamp is the data collaboration platform for the world’s most innovative companies. A leader in consumer privacy, data ethics, and foundational identity, LiveRamp sets the new standard for building a connected customer view with unmatched clarity and context while protecting brand and consumer trust. LiveRamp provides the flexibility to collaborate wherever data lives to support various data collaboration use cases - within organizations, between brands, and across its global network. Hundreds of global innovators - from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders - rely on LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of first-party data while staying on the forefront of evolving compliance and privacy requirements. LiveRamp is based in San Francisco, California, with offices worldwide. Learn more at LiveRamp.com.